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NSF - 14TH MARCH 2019
MAUNA LOA - HAWAII
According to the world’s
leading scientists, politicians
and economists, we have only
11 years to slash our current
carbon emissions by at least
45% if we are to avoid a
catastrophic phenomenon of
runaway climate change called
‘Hothouse Earth’[13].
A VERY REAL CRISIS
TARGET = GLOBAL NET ZERO CARBON BY 2050
NASA GISS Global Temperature Data Set 2018
UNACCEPTABLE
TARGET CEILING
PEOPLE FEEL HELPLESS
They believe that their actions can't make a meaningful
difference
52% of our personal carbon
footprint comes from the goods & services we buy”
[20]
But what if we could reverse engineer our wallets to become the solution?
OUR SOLUTION
ALMOND APP ALMOND ECONOMY
An ecosystem that helps brands that helps responsible brands grow their business
1 2An AI powered app designed to engage & reward users for responsible consumption.
A ‘real life game’ designed to educate, activate & reward people for responsible
consumption
1. ALMOND FOR CONSUMERS
A. BUYING CHALLENGES
B. ACTION CHALLENGES
C. OFFSETTING CHALLENGES
DEMO
HOW IT WORKS
Almond aims to become the ‘all in one’ trusted certification for responsible brands and key point of reference for consumers around the world
2. ALMOND FOR BRANDS
BRAND MANAGEMENT SYSTEM (BMS)BRAND BENEFITSBRAND MANAGEMENT SYSTEM (BMS)
BE DISCOVEREDThe Almond app drives customer acquisition viaits directory, maps & recommendations
DRIVE SALESAlmond’s financial incentive schemes encourages sales in a radical new way
REWARD LOYALTYBrands can track and reward repeat customers across multiple retail points
KNOW YOUR CLIENTAnonymised data helps brands understand their customer at point of consumption or sale
DIRECT COMMSShare product story and tailor content to specific consumer segments, locations & time/date
BE TRANSPARENTAllows brands to open up their product supply chain to build customer trust
ANTI-COUNTERFEITEasily identify counterfeit products, ensure quality control & product safety
MEASURE SUCCESSAnalyse cross channel campaigns, data & view live market trends
ALL IN ONE PLACEExecute & manage campaigns via oneself-serve interface
LAUNCH DATE: UK Q4 2018
SALES: 14,500 units (as of 04/02/19)
SCANS: 3,200 global scans to date (22% conversion rate)
REWARD BUDGET: £0.02 per can
LIVE REWARD: £0.10 per scan (benchmarked to conversion)
FACT - MVP CASE-STUDY
USER ANALYTICS FOR PROTOTYPE APP (04/02/19)
● Users: 1,100+ active users (average 3.2 scans per user)
● Gender: Male (56%), Female (44%)
● Age: <18 (6%), 18 - 24 (25%), 25 - 35 (44%), 36 - 44 (9%), 45+ (16%)
● Locations: Please click map on right to show scan locations:
MARKET OPPORTUNITY
‘SUSTAINABLITY’ GROWTH POTENTIAL
A 2017 international study by Unilever reveals an estimated €966 billion opportunity exists for brands that make their sustainability credentials clear. Adding to existing market size of €2.5 trillion
A Business & Sustainable Development Commission 2017 study revealed 60 different ‘sustainable and inclusive market hotspots’ that could open economic opportunities worth at least US$12 trillion by 2030. 2017 2020 2025 2030
YEAR
- TRUE MARKET€2.5 tr
€1 tr - OPPORTUNITY
POTENTIAL =
€12 tr
MARKET VALUE
12 Trillion
8 Trillion
2.5 Trillion
€
Oliver Bolton - CEOResponsible business entrepreneur, 12 years experience in the FMCG sector. Founded 3 B Corp ethical drink brands, co-founded VITL.com a leading health app. Winner of Virgin VOOM award
Anton BozhinovHead of Back End
THE TEAM
Rory O’Grady - CPO14 years developing disruptive platforms. Founded The World Weekly, N-Stream and co-founded Essential Parent (used by UK Health Services) and Comufy (sold to King).Awarded Google DNI grant
Mike Panayotov -Tech Lead16 years experience developing software across multiple programming languages for international companies. He has a Bachelor's Degree in IT & Masters in Application Software Technologies
Veselin StamenovSenior Software Engineer
Vasil SarandevFront End Developer
Ivelina BahchevanovaHead of QA
Boris JelevBack End Developer
Lora YachevaHead of Design
Phillip Beer -Marketing10 years experience in the digital space focusing on end user applications. He has held senior positions at Google Pixel, Google Apps & Google Home. Has also worked in farming innovation
Lorenzo Curci - CCO5 years experience as founder of Huez a luxury sportswear brand sold internationally. 7 years experience at Credit Suisse as Head of EMEA Trade Support. Masters in Business from Edinburgh University
KEY ADVISORS
Ransu SalovaaraRansu is a co-founder and CEO at
TokenMarket, an exchange and research company specialising inlaunching blockchain technology projects. Known for his extensive
sector expertise, he has advised over 30 token sales including Storj,
Populous, Monaco, Civic and Dent, raising over $350 million in total. He is
also the CEO of Revolutra, which specialises in creating and marketing
publicly traded, EU passported disruptive technology and investment
products. Ransu excels at company sales and content strategy
development.
Erik ChristoffersenManaging Director at Tiedemann
Advisers, one of the world’s largest impact funds. He has over 25 years of experience in strategy, fund raising,
sales and business development with several technology companies
including IBM and several Silicon Valley start-ups. Erik also served as the Executive Director for the non-profit, San Francisco Museum and Historical Society, where he led the
Mint Project, a $100 million renovation of the Old United States
Mint. He regularly supports charitable and environmental projects and volunteers for the
homeless.
Jesse UzzellCEO at Climate Futures, has worked
with climate projects and carbon finance since 1998, .B.Sc. in Aerospace
Engineering from Texas A&M University & M.Sc. in Environmental
Engineering from the Royal Institute of Technology (KTH), Sweden. Jesse
has worked with climate projects and carbon finance since 1998, and
certified the first Kyoto Protocol climate projects in the world while
developing the climate change services at Det Norske Veritas
(DNVGL.com). He has experience along the entire value-chain of climate
projects and carbon offsets.
BRAND ONBOARDING
On track to launch 10 cross-sector brand pilot from April 2019 for UK Beta launch
Targeting brands in the below consumer product sectors:
○ Food
○ Drink
○ Clothing
○ Health
○ Beauty
○ Homewear
ALMOND GOVERNANCE
NON PROFIT
● Holds Code & IP● Almond Charter
FOR PROFIT
● Commercial ● Share Issuance
ROAD MAP
MAYMAY
2.45m
Please email [email protected] any questions or enquiries
CONTACT US Please find more information atwww.almond.org