North Carolina’s Essential To Record Sales Success

8/9/2019 North Carolina’s Essential To Record Sales Success

http://slidepdf.com/reader/full/north-carolinas-essential-to-record-sales-success 1/3

North Carolina¶s Essential To Record Sales Success 

y  Share this on del.icio.us 

y  Share this on Facebook  y  Tweet This! 

y  Share this on Linkedin y  Add this to Ning 

Everyday an artist thinks about how they should start their recording career. The theoriesdiverge over a broad spectrum of approaches, and there probably isn¶t one single right way.

However, it¶s common knowledge in the recording industry that North Carolina can be essentialto the success of any artist of any genre.

Increasingly, North Carolina has become a lightning rod for record industry success in

urban music (hip-hop|R&B). One of the key reasons that artist who enter this market experiencecommercial success is that North Carolina has one of the highest concentrations of collegiate

students in the country (North Carolina: 116 institutions of higher education; A pprox. 354,818 -http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/44/f6/0f.p

df ), and record labels identify North Carolina and South Carolina (collectively, ³the Carolinas´)as fertile ground for breaking records (³breaking records´ means releasing a record for broad

consumption via radio, promotions, and marketing).

Here¶s a bird¶s eye view of the strong points about North Carolina that record labels and

their marketing/promotions capitalize one. North Carolina and South Carolina are easilyaccessed by I-95 and I-85; both states are connected by I-85 which also connects Atlanta, GA,

Richmond, VA, and serves as major thoroughfare for points in between; can be traveled byvehicle in approximately four(4) hours from east to west; have several major airports, +350 radio

stations (all genres ± http://www

.ontheradio.net/states/north_carolina.aspx) in North Carolinaalone, and the record pools (record pool ± http://en.wikipedia.org/wiki/Record_pool) are strong

here (at least 3 in North Carolina).

Students from across the country encounter the music at their schools via radio and promotions campaigns. Then they take the music back to their respective home towns/cities.

This, in turn, creates national grassroots exposure for the artists. Def Jam, Elektra, and AristaRecords, to name a few, keep representatives in this market to ensure their artists get their music

to the streets and talent is found. Many art ists make out handsomely using their internet exposurefor online sales; however, they can capitalize further by getting their music into record pools.

Record pools are pow

erful tools for distribution of new

music so that radio and nightlifeDJs can share it with their listeners and/or patrons. For the last 20 years, the Carolinas have beena key fixture in the urban music marketing plan for major labels, and have been attributable to

the success of many recording artists.

8/9/2019 North Carolina’s Essential To Record Sales Success

http://slidepdf.com/reader/full/north-carolinas-essential-to-record-sales-success 2/3

8/9/2019 North Carolina’s Essential To Record Sales Success

http://slidepdf.com/reader/full/north-carolinas-essential-to-record-sales-success 3/3

For more about getting your records into North Carolina record pools and to North Carolinaradio email: contact@mcalpinepllc.com.

Alonzo M. Alston

Attorney, Owner 

McA

lpine PLLCwww.McAlpinePLLC.com

Of CounselKen Harris & Associates, P.A.

1000 Seaboard St., Ste. B3Charlotte, NC 28206

www.KenHarrisAssoc.com

This writing is for general informational purposes only. This is not legal advice, and should not

 be construed as legal advice. In some jurisdictions this may be considered advertising, although

it is not intended to be advertising.