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Slavery
Campaign
Social Media for Non-
ProfitsLaura Gallagher
The Creative Company, Inc.
Our System
Our Channels
Our Channels
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite,
Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Physicians Plus and Henry Vilas
Zoo
• Polar Dash Campaign
• Joint partnership with Henry Vilas
Zoo
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
• 1,973 Twitter fans
Physicians Plus and Henry Vilas
Zoo
Monona Public Library
Personalize Social
MediaReach people beyond
your Pages fans
Facebook Ads
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Key Things To Post
• Photo posts receive interaction
rates 39% higher than average.
• More than 100% of posts that
have a question located at the
end have twice as high comment
rate than those that don’t.
• “Call to actions” mean an
increased interaction rate by
48%.
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Use Your ToolsCompanies that auto-publish have a 50% increase in
leads
Use Your Tools
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite,
Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Quality Neighborhood
RelationshipsRiver Food Pantry, Harvest Dinner
Quality Neighborhood
Relationships
Emails Work,
Too!
Key Social Media Guidelines –
Non-Profits• Mention and tag your influencers
• Call for action
• Use scheduling tools such as HootSuite,
Sprinkler or Sprout
• Build quality relationships member-to-member and encourage each other in this space
• Don’t flood your audience with posts
Don’t Flood the Audience
Know the Audience
• Post on weekends
• Sundays are king
Key Take-Aways
• Remember that not everything has to be
shared as it’s happening.
• Connect with your community… and beyond!
• Learn from other companies, brands or
people.
Connect with Us!
www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura
Laura@thecreativecompany.com
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