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1 © Nokia Siemens Networks
Nokia Siemens Networks Enriched Communication – available everywhere Telekomunikacije 2009 presentationInteroperable, convergent rich communication services
Klemen Tepina, NSN CSI SC WSE November 4, 2009
2 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
3 © Nokia Siemens Networks
Same look and feel on various
devices leads to higher acceptance
and usageUser friendly
Demand for individual, lively and colorful communication servicesMy services
AnywhereAny access, any device,
any location, any time.
Available Control and manage more effectively when and how you are contacted
My services anywhere – key elements
What are the market dynamics?
Generation C, young advanced users having latest devices, are interested and have high expectation for rich communication
4 © Nokia Siemens Networks
What are the market dynamics?
End-Users Trends: Generation C is on the move
Behaviours are changingUsage among 15-25 year-olds today
Voice 82% dailySMS 74% dailyMMS 24% weekly
Instant messaging 44% dailyCommunities 41% dailyBlogging (read or write) 25% weekly
…and 85% never leave home without their mobile Base: mobile phone service usage, Infocom 2007 Countries: UK, Germany, Sweden, USA
5 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
6 © Nokia Siemens Networks
Operators’ greatest challenges
What are the challenges?• Revenue leakage and churn
What’s the problem:– Internet players (ISPs) and xVNOs better meet users’ demands for services
and/or rates– Rich communication services currently on offer attract just a small slice
of the subscriber base (Gen C), and not the mass market– Operators’ networks do not interoperate
• The cost (OPEX) and time involved in delivering new services to devices in a multi-access environmentWhat’s the problem? – Services are inconvenient because each application requires a separate
client
7 © Nokia Siemens Networks
Importance of interoperability
What are the challenges?• Interoperability is critical to services’ success, as SMS growth in the late ’90s
attests; It was much faster in countries introducing SMS interconnection• Case in point: US mobile operators were among the last to adopt SMS
interoperability, but once they did, SMS traffic increased 100%
Source: MDA, Sep 2000
0
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Jan'99
Apr'99
Jul'99
Oct'99
Jan'00
Apr'00
Jul'00
Num
ber o
f SM
S m
essa
ges
– m
illio
ns
SMS business without Interconnection and roaming
8 © Nokia Siemens Networks
Main end users' challenges
What are the challenges?• The convenience gap – each application requires a separate client;
different services require different devices • The interoperability gap – operators and SPs fail to interwork• The portability gap – people can’t use their PCs and mobile devices
effectively and seamlessly• Identity hassle – keeping track of multiple user IDs and
passwords
9 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
10 © Nokia Siemens Networks
The GSMA Rich Communication Suite (RCS) Initiative
RCS founding membersThe RCS Initiative is a joint effort of leading industry players aiming to speed up and facilitate adoption of applications and services that provide an interoperable and convergent rich communication experience based on IMS.
And new members are signing on all the time…
11 © Nokia Siemens Networks
Cornerstones of the RCS Initiative
A set of interoperable rich communication services:• Enhanced phonebook with presence info and service capability.
Simply selecting one of the available communication options initiates a session.
• Enhanced messaging with many messaging options (SMS, MMS, instant messaging), a common message composer, and a buddy-based communication history
• Enriched calls – people can share multimedia content during a voice call (video call, video and image sharing, and file transfer)
• Interworking from both the client and network perspective
Nokia RCS demonstration
MessagingVideo call
Contact management
Service1Multimedia Sharing
Service2
Enhanced
Phonebook
Chatting
Presence information has a key role in increasing the usage of new rich com services
12 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
13 © Nokia Siemens Networks
Unify fragmented identities, services, and clients
With our RCSi solution• Convenience – unified clients• Personality – one identity & one number• Freedom – multiple devices with same handling
Device 2Device 1
Service 2
Service 1Client 1
Today• Multiple clients• Fragmented identities & numbers• Diverse devices and handling
Device 2Device 1
Service 2Service 1
Client 1 Client 2 Client 3
PersonPerson
What’s RCSi value?
14 © Nokia Siemens Networks
The benefits of RCSi solution
What’s RCSi value?Value proposition to users Value proposition to operators
Leverage easy-to-use rich com services to: • Tap new revenues and retain
customersWhat’s more:• Interoperability between terminals,
clients, and operator networks will drive adoption and extend global reach
• RCSi solution is fully in line with IMS- based fixed-mobile convergence strategy and the GSMA’s RCS Initiative
• Lower the walls between telecom and the Internet*
Enjoy:• Easy-to-use rich com services
with an enhanced phonebook featuring presence and service capability
• The device of your choice• The same look and feel in mobile
and PC-based rich communication• Trusted SIM authentication
for all services• One bill for services delivered
across different access means
*RCSi evolution towards internet communities
15 © Nokia Siemens Networks
The benefits of RCSValue proposition to users Value proposition to operators
Evolve existing mobile services into easy- to-use rich com services: • Increase use of existing services (voice,
SMS)• Tap new revenues with enhanced
phonebook, rich messaging (e.g. capitalize group messaging)
• Retain existing and gain new community minded customers:
• Attract new lifestyle communities to leverage mobile communication - reduce churn
• Utilize legacy services to participate on community communication
What’s more:• Global reach: interoperability between
terminals, clients, and operator networks will drive service adoption
• Be in contact with all your friends and communities no matter in which network they are
• Easy-to-use terminal integrated rich com services
• Enhanced phonebook featuring presence and service capability
• “See what I’m talking about” – multimedia sharing while talking
• The device of your choice – No vendor lock-in for terminals – supported by most vendors
• The same look and feel in mobile and PC-based rich communication
• Be in contact with your friends and communities also on the move – mobility
• Protect your privacy/identity in family/friends communication - micro communities
16 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
17 © Nokia Siemens Networks
What’s solution?
Interoperable and convergent rich communication services
Mobile client
IMS + AS
PC client
Fully GSMA RCS initiative -compliant end-to-end rich communication solution using both mobile and PC terminals.
Communication Key + SIM authentication
18 © Nokia Siemens Networks
Access
Interconnect
CPE
RCSi Solution architecture (RCS 1)
What’s solution?OBSSApplications Presence
O&M
IMS core network HSS
Mobile RCS client
Group List Instant Messaging
Charging Provisioning
SS7
SWITCHSWITCHSWITCH
RCS soft client
Mobile PS
I-BGF
PSTN/ISDN
PSTN/IPLMN
A-BGF
CSCF
TransportSignaling/control
xGSN
IP NetSCP SNP
SPDF/ PCRF/ A-RACF
ENUMDNS
Voice calls, video calls, SMS
19 © Nokia Siemens Networks
Interconnect
CPE
RCSi Solution architecture (RCS 2)
OBSSApplications
O&M
IMS core network
RCS soft client
Fixed BB access
HSS
Mobile RCS client
Voice AS
VoIP
Charging Provisioning
SS7
SWITCHSWITCHSWITCH
IP Net
What’s solution?
RGW
BRAS
RCS soft client
xGSN
MGCF
MGW
I-BGF
PSTN/ISDN
PSTN/IPLMN
A-BGF
A-BGF
TransportSignaling/control
SPDF/ PCRF/ A-RACF
SCP SNP
Voice calls, video calls, SMS
ENUMDNS
CSCF
Presence Group List Instant Messaging
Mobile PS
20 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
21 © Nokia Siemens Networks
Enhanced phonebook
…(Silent) Busy today, try to cal…
…(Silent) Busy today, try to cal…
Featuring presence info and service capability• People can easily share presence info with others
– CCBS’ evolution to IP• The phonebook clearly shows all communication
capabilities currently available for the given contact– The best means of contacting others and the easiest
ways of initiating communication• Each contact’s communication history at a glance
– Recent calls and messages• Search and retrieve more contacts from
directory services– And backup and restore the local phonebook
to a network server
22 © Nokia Siemens Networks
Network Address Book
Network Address Book
Phone Address BookSync via Java Client or
Sync ML
Web UI for end userContact list management
User can also access Contact list from any device making
communication device and access independent
Other people in your contact list are automatically updated when you change contact details or Social
Network content
Contact lists from social networks can be stored in common NAB
allowing simple administration
23 © Nokia Siemens Networks
Enriched call
Sharing multimedia content during a voice call• The user-friendly view shows capabilities
during the call – Image, video, and file sharing
• People can share multimedia content while they talk• The phonebook clearly shows all call capabilities
available for a contact – For example, voice or video
24 © Nokia Siemens Networks
What does enhanced video sharing offer?
Mobile Devices
Operator Portal
Social Community Sites
Live Video
Stored Video Application Server
Platforms
Other screens/devicesPhotos/Images
Real-Time &
Deferred
Point to Point &
Point to Multipoint
25 © Nokia Siemens Networks
Enhanced messaging
I will drop by in the evening, see you then!
Voice CallChatChatVoice CallCall me!… I’m in a meeting…I’ll get back to you soo
1.12
.3.12
.
8:308:599:40
4.12
.5.12
.
Voice Call
I will drop by in the evening, see you then!
Voice CallChatChatVoice CallCall me!… I’m in a meeting…I’ll get back to you soo
1.12
.3.12
.
8:308:599:40
4.12
.5.12
.
Voice Call
Featuring many different messaging options (SMS, MMS, IM) • People see the same view when they manage
communication– And enjoy the same user experience across the board
• The phonebook clearly shows all messaging capabilities currently available for the given contact – Fringe benefit: This drives the adoption of rich
communication features• The user never sees the underlying messaging
technologies– Messages interwork transparently
26 © Nokia Siemens Networks
Social Networks – What they offer today ?
Share Content withOther people
Meet New People
Communicate with Friends
Social Networks
profile pages
Individuals provide information about themselves, in order to advertise to other site users the kind of person that they are (or that they want others to think they are)
content sharing facilities
Users want their content seen, shared and talked about by other people. Most social networking sites include facilities for posting such content onto profiles and group pages.
group pagesSimilar content to profile pages, but not individual but centered around a shared interest
instant messaging
tagging / blogging
creating a group / groups
presence / status updates
Search function
Construct, Express &Advertise Personality
SocialNetworking
27 © Nokia Siemens Networks
How RCS complements the existing Social Network Services (SNS)
Share Content withOther people
Meet People
Communicate with Friends
Construct, Express &Advertise Personality
self expression through• personal image• personal tag• presence status• mood• capability indicator
all changes and updates areimmediately mirrored to thecontacts’ phonebooks
enriched call using• image share • video share • file share • video call
user guided selectionbased on actual terminal and network capabilities
search network based directories & retrieve contacts to phonebook
enhanced messaging (IM, SMS, MMS, chat)
enhanced phonebook (image, status, favorite URL, presence & capability indication, group management)
communication history/log
Social Networking• terminal independent• network independent• using simple phone number• secure environment• focus on real-time communication• ready for interlink with Internet SNS platforms
Interlinking
28 © Nokia Siemens Networks
RCS allows Aggregation of Existing Communities and extending RCS to web 2.0
Web
Interaction with friends in the
community through the enhanced
phonebook, enriched messaging and
enriched call
Publishing of user- generated content through standard
communication and IMS based content
sharing
Legacy (non-RCS)
Tina
Ope
rato
r RC
S an
d le
gacy
sub
scrib
ers
OperatorMario
Mario
TinaAnna
Vick
Paolo
TinaAnna
Maurizio
Francesca
TinaAnna
PaolaTinaAnnaTom
AntonioAnna
Giulia
Operator
Operator online community
Paola
Friends of Friend
Francesca
Maurizio
Francesca
Paola
Jenny
Operator community
Paolo
RCS
29 © Nokia Siemens Networks
Community & Social Network Aggregator•Pierino has an RCS account provided by his mobile operator•Pierino has also a facebook account
•With own community of friends •The CSNA allows Pierino to interact with his facebook community friends
Social Network friends will be
available in the a specific group of
friends
Friends of other RCS Community
are still showed in the user buddy list
…
30 © Nokia Siemens Networks
Community & Social Network Aggregator
Internet Avatar PropagationRCS
31 © Nokia Siemens Networks
Community & Social Network Aggregator
Social Network Status Text Propagation
RCS
32 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
33 © Nokia Siemens Networks
"The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice for all customers whatever the devices they can use. RCS will foster interoperability between operators and vendors, which will ensure the success of enriched communication services. The integration of RCS Initiative in GSMA will promote a faster go-to-market of enriched communication services and will ensure a large adoption of these services across the operator community." *
* GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008
What operators say about RCS… France Telecom – Orange
Marc Fossier, Chief Technology Officer of Orange
34 © Nokia Siemens Networks
What operators say about RCS… Telefónica
Cayetano Lluch, General Director, Technology and Services Development at Telefónica España
* GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008
"The Rich Communication Suite will drive the adoption of IMS services in the market, helping our industry to evolve mobile communications, enhancing the user experience with new, rich multimedia services. We strongly believe that integrating the RCS Initiative into the GSMA will facilitate the necessary steps towards the introduction of RCS services in the market, guaranteeing their interoperability among different handsets and networks." *
35 © Nokia Siemens Networks
Contents
Market trends
Challenges
Rich Communication Suite (RCS) Initiative
Value proposition
Solution proposal
Use case examples
References
Summary
36 © Nokia Siemens Networks
RCSi solutionChallenges• The convenience gap• The interoperability gap• The portability gap• Identity hassle
Solution overview• End-to-end, GSMA-compliant solution
for mobile and fixed environments providing an interoperable and convergent rich communication experience:– Presence and capability enhanced
phonebook – Enhanced messaging (SMS, MMS, IM)– Rich call with image, video, and file sharing
• RCS client and PC client with USB Communication Key and SIM authentication
Summary
Efficien
cy
Revenue
growth
Connectivity
Busines
s
transfo
rmati
on
Operatorchallenges
Summary
Benefits• Easy-to-use rich communication
services• Fully compliant with GSMA’s RCS
specifications • Fast rollout with fully verified
interoperability of handsets and PC clients
37 © Nokia Siemens Networks
Thank you
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