No single medium delivers the impact of the BIG screen

NCM frequent moviegoers are 56% more likely to spend $3,000+ on

their domestic vacations compared to the average person.

No single medium delivers the impact of the BIG screen. Cinema advertising has the power to influence a receptive

audience who travel frequently through its larger-than-life messaging platform and exceptional recall.

Did you know that:Did you know that:

Source: 2005 MRI Doublebase

U.S. POPULATION NCM FREQUENT MOVIEGOERS

156

U.S. POPULATION NCM FREQUENT MOVIEGOERS

TRAVEL

REACH CONSUMERS WHO TRAVELREACH CONSUMERS WHO TRAVEL

• About 2 in 5 NCM frequent moviegoers take at least one trip a year.

• NCM moviegoers are 54% more likely to take 3+ domestic vacations each year.

• NCM moviegoers are 35% more likely to take 3+ foreign vacations each year.

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NCM frequent moviegoers are 42% more likely to spend $3,000+ on

their foreign vacations compared to the average person.