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TRAVEL. REACH CONSUMERS WHO TRAVEL. No single medium delivers the impact of the BIG screen. Cinema advertising has the power to influence a receptive audience who travel frequently through its larger-than-life messaging platform and exceptional recall. Did you know that:. - PowerPoint PPT Presentation
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NCM frequent moviegoers are 56% more likely to spend $3,000+ on
their domestic vacations compared to the average person.
No single medium delivers the impact of the BIG screen. Cinema advertising has the power to influence a receptive
audience who travel frequently through its larger-than-life messaging platform and exceptional recall.
Did you know that:Did you know that:
Source: 2005 MRI Doublebase
U.S. POPULATION NCM FREQUENT MOVIEGOERS
156
U.S. POPULATION NCM FREQUENT MOVIEGOERS
TRAVEL
REACH CONSUMERS WHO TRAVELREACH CONSUMERS WHO TRAVEL
• About 2 in 5 NCM frequent moviegoers take at least one trip a year.
• NCM moviegoers are 54% more likely to take 3+ domestic vacations each year.
• NCM moviegoers are 35% more likely to take 3+ foreign vacations each year.
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NCM frequent moviegoers are 42% more likely to spend $3,000+ on
their foreign vacations compared to the average person.