“No one who has something original or important to say will willingly run the risk

“No one who has something original or important to say

will willingly run the risk of being misunderstood.”

Peter Medawar

Part II:Challenges in Research Communication

Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003

•the why and wherefore

•AMM

•summing it up

• tell ‘em what you’ll tell ‘em

• tell ‘em

• tell ‘em what you told ‘em

A Proud History

•English language

•higher degrees

•research strategy

•communication

Challenges in Research Communication: the why and wherefore

New degree structure

•one

•integration

•communication

Challenges in Research Communication: the why and wherefore

teeth are important

need to communicate

Challenges in Research Communication: the why and wherefore

immense impact

integral role

future

misunderstood

mistrusted

cost

communication targets

Challenges in Research Communication: the why and wherefore

research

decision-makers

funding sources

employers

other scientists

future scientists

clients

Why communicate?

•increase employability

•increase visibility of science

•advisory role, management

•recruitment

•accountability

Challenges in Research Communication: the why and wherefore

Challenges in Research Communication: where’s the meat?

Audience

Message

Medium

audience

•know your audience

•shoes

Challenges in Research Communication: AMM - audience

research

decision-makers

funding sources

employers

other scientists

future scientists

clients

finding the story

Challenges in Research Communication: AMM - message

facts

story story

facts

telling your story

•language (KISS)

•metaphor

•zoom

•stop

Challenges in Research Communication: AMM - message

picking the right medium

•context that works

•collaboration

•timing

Challenges in Research Communication: AMM - medium

research artic

le

post

er

press release

fact sheet

news clip

interview

newspaper column

popular science journal

short documentaryfilm

web p

age

•the why and wherefore

•AMM

•summing it up

you’ve been told

•Keep•It•Short and•Simple –

•Audience•Story•Strategy

Info pack •resources / tips

•contact information

•presentation outline