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Nigeria Firms Go GlobalLBS Alumni
©, Professor Nachum, 2011
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
Most Attractive?
GDP per capita, $
Market growth, % Market size
Infrastructure
Political risk 2010 [2007]
GDP per capita Population
GDP, Bil.$
Population, mil.
Nigeria 3005 2.5 2.8 972 174 2.6 7.0 [7.0]S. Africa 6886 0.6 1.5 684 53 3.2 7.0 [7.0]Senegal 1046 -0.2 2.9 31 14 2.3Kenya 1245 2.9 2.7 124 44 2.4 7.5 [6.5]Ghana 1858 5.4 2.1 103 26 2.7 5.9 [3.9]Ethiopia 505 7.7 2.6 129 94 2.2 5.1 [4.1]Egypt 3314 0.4 1.6 909 82 2.9 5.4 [4.4]India 1497 5.6 1.2 6,783 1,252 2.9 4.5 [4.5]China 6807 7.1 0.5 16,161 1,357 3.7 4.8 [3.8]Russia 14,611 1.1 0.2 3,623 143 2.6 6.5 [3.4]Brazil 11,208 1.6 0.9 3,013 200 2.9 5.4 [4.4]US 53,042 1.5 0.7 16,768 316 4.2 5.3 [3.2]UK 41,781 1.1 0.6 2,453 64 4.2 4.6 [6.6]
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
Guts versus data in a global world: Foreign, Complex, Big
Data
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
5. Evaluate Ability to Exploit
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Hofstede Culture IndexExploit opportunities:Home/foreign countryFirm-specific
US Hollywood films: Box office revenues
Create their Own World of Opportunity
http://www.ghemawat.com/maps/
How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
5. Evaluate Ability to Exploit
Where Next? Three Most Attractive Opportunities
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