Nicky Grist Stages Media Report

www.nickygriststages.co.uk

Media Footprint

Black Mountain Mineral Water Company

HATTERRALLRidge

natural spring water

Natural Mineral Water

CELTIC VALE b ttlebrand

own

your

O

Producers of

celticvale.co.uk hatterrallridge.co.uk

The Premium British Bottled Water

Official car supplier

Official drinks supplier

Title Sponsor

The following pages will highlight some of the media exposure & social media gained from the 2012 Nicky Grist Stages

TV BROADCASTING • Terrestrial TV & Sky - Motors TV : 10,000 x 4 airings = 40,000• Online - Motors TV & You Tube : 2,000 + = 2,000

PRINTED MEDIA ON & OFFLINE • Motorsport News - Front cover & DPS feature : 35,000 copies = 35,000• Regional Press - Sports News Stories : 7,000 copies through 6 Main papers = 42,000•NICKY GRIST’S OWN CONECTIONS • Nicky Grist Monthly - NG Monthly News Though Constant contact : 3,700 contacts through 4 news postings = 14,800• Facebook - NG friends & Fans : 5,000 x 4 (Min postings) = 20,000• Twitter - NG on Twitter Including NGstages : 4,100 followers (extensive reports est x 3) = 12,300 = 166,100

WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES

ONLINE, FORUMS & SOCIAL MEDIA

CORE WEBSITES • British Rally.co.uk - Major discussions & comments Pre / Post event = 23,152• Clubs / General - Mainstream Rally Sites = 5,000+

OTHER CONTACT POINTS • Personal websites - With 126 competing cars with teams & families : 800 links (FB, Twitter & Own sites) = 800• Spectators - Visiting Stages and Posting on FB, Twitter Etc (x 2 postings) : 1200 x 2 = 2,400• Spectator Programme - 1,000 copies printed - Given to Charities to manage sales : 1000 x 2 (Readership) = 2,000• Online Photography sites - 50 sites holding images + long-term viewing (at 100 views / site) = 5,000

= 32,052

HEADLINE MEDIA

TV BROADCASTING • Terrestrial TV & Sky - Motors TV : 10,000 x 4 airings = 40,000• Online - Motors TV & You Tube : 2,000 + = 2,000

PRINTED MEDIA ON & OFFLINE • Motorsport News - Front cover & DPS feature : 35,000 copies = 35,000• Regional Press - Sports News Stories : 7,000 copies through 6 Main papers = 42,000•NICKY GRIST’S OWN CONECTIONS • Nicky Grist Monthly - NG Monthly News Though Constant contact : 3,700 contacts through 4 news postings = 14,800• Facebook - NG friends & Fans : 5,000 x 4 (Min postings) = 20,000• Twitter - NG on Twitter Including NGstages : 4,100 followers (extensive reports est x 3) = 12,300 = 166,100

WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES

ONLINE, FORUMS & SOCIAL MEDIA

CORE WEBSITES • British Rally.co.uk - Major discussions & comments Pre / Post event = 23,152• Clubs / General - Mainstream Rally Sites = 5,000+

OTHER CONTACT POINTS • Personal websites - With 126 competing cars with teams & families : 800 links (FB, Twitter & Own sites) = 800• Spectators - Visiting Stages and Posting on FB, Twitter Etc (x 2 postings) : 1200 x 2 = 2,400• Spectator Programme - 1,000 copies printed - Given to Charities to manage sales : 1000 x 2 (Readership) = 2,000• Online Photography sites - 50 sites holding images + long-term viewing (at 100 views / site) = 5,000

= 32,052

Estimated Audience Reach:204,452

TELEVISED COVERAGE TERRESTRIAL & ONLINE

TELEVISED COVERAGE TERRESTRIAL & ONLINE

Over 7 pages on You Tube just on one search criteria

YOUTUBE

MAINSTREAM NEWS ARTICLES -ON & OFFLINE

MAINSTREAM NEWS ARTICLES -ON & OFFLINE

MAINSTREAM NEWS ARTICLES -ON & OFFLINE

MAINSTREAM NEWS ARTICLES -ON & OFFLINE

MAINSTREAM NEWS ARTICLES -ON & OFFLINE

EMAIL MARKETING

EMAIL MARKETING

EMAIL MARKETING

EMAIL MARKETING

MAINSTREAM ONLINE ACTIVITY

FULL EXPOSURE ON KEY FORUMS

8,277 views109 comments

125 views

79 views

85 views

1,131 views17 comments

86 views

412 views3 comments

570 views6 comments

795 views20 comments

9,811 views151 comments

97 views

1,160 views15 comments

140 views

169 views

215 views3 comments

23,152 views324 comments

FULL EXPOSURE ON KEY FORUMS

OCCUPYING 14 PAGES

OCCUPYING 14 PAGES

MAINSTREAM ONLINE ACTIVITY

CLUB AND OFFICIAL POSTS

Personally Voted by Drivers & Teamsas the Best Rally of the year!

Personally Voted by Drivers & Teamsas the Best Rally of the year!

Car No: Comments

123781617292043627671

20120220820621721822022321922122222723122822521523474

- Stages brilliant, best stages of the year- Mint- Thoroughly enjoyed it. Thanks very much- Thanks for putting on a good event- Great apart from 5 mins parked on the bank!- Not to bad at all- Excellent day- Thoroughly enjoyed it.- Excellent day, first in class!- Thumbs up from drivers- Brilliant, best stages we’ve done- Fantastic & brilliant- Fantastic, well organised- Nearly got sleep, excelent day- Best rally of the year!- Very well run event, excelent day- Excelent day, well organised- Brilliant, I will be back next year- Excelent event, thoroughly enjoyed it- Cracking day- Excelent, cracking day- Thank you, good day- Good Day- First finish in 12 months- Very good Day. Thoroughly enjoyed it- Excelent event, really enjoyed it. Best so far. THANK YOU!- Thoroughly enjoyed it, Lost 3rd in class by a few seconds- Good day, damaged suspension- Excelent day, excelent stages, marvellous organisation

PERSONAL - CLUB FORUMS, FB, TWITTER

PERSONAL WEB UPDATES

PERSONAL WEB UPDATES

PERSONAL WEB UPDATES

SIMPLY CLEVER

SIMPLY CLEVER

skoda.co.uk

The ŠKODA

Superb.

Free kudos on all models.

Official fuel consumption in mpg (litres/100km) for the Superb Estate range: Urban 29.7 (9.5) - 52.3 (5.4), Extra urban 36.2 (7.8) - 74.3 (3.8),

Combined 27.7 (10.2) - 64.2 (4.4). CO2 emissions for the Superb Estate range: 237-114 g/km.

Black Mountain Mineral Water CompanyHATTERRALLRidge

natural spring water

Natural Mineral Water

CELTIC VALEb

ttlebrandown

your

O

Producers of

celticvale.co.uk hatterrallridge.co.uk

The Premium British Bottled Water

ONLINE IMAGE BANKS

AND FINALLY A PERSONAL THANKS TO ALL THOSE WHO MADE THE EVENT SUCH A GREAT

SUCCESS

CHAMPIONSHIPS

CHAMPIONSHIP SPONSORS

Official car supplier

Official drinks supplier

Title Sponsor

OFFICIAL SPONSORS

MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD

Organising Club

MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD

SEE YOU ALL IN 2013