Newsletter is not a four letter word

Newsletter is not a four letter word.

Spend 1 hour a week to boost your email marketing ROI Cameron Brain / Co-Founder / xydocuration.com

We help companies curate 3rd party content their audiences love.

We help companies curate 3rd party content their audiences love.We provide tools for building content into newsletters, social campaigns, and their web sites.

We help companies curate 3rd party content their audiences love.We provide tools for building content into newsletters, social campaigns, and their web sites.We increase engagement, build trust & loyalty, and drive more business.

What IS a NeWSletteR?

What it’s not... • Something that includes boring content • Something that’s not mobile friendly • Something that’s sent once a month or quarter

What IS a NeWSletteR?

What it’s not... • Something that includes boring content • Something that’s not mobile friendly • Something that’s sent once a month or quarter

What is should be... • Something that includes relevant, fresh content • Mobile friendly • Sent once a week

CONteNt IS KINg

“You need to earn the right to talk about yourself.” — Nichole Kelly, President SMe Digital

• Needs to be relevant, quality, and fresh • Majority of it (80%) shouldn’t be about you • Will drive engagement, trust, and thought leadership

UNDeRStaND YOUR aUDIeNCe

If you sell pots & pans, don’t assume that’s all your audience wants to hear about...

• think about the interests of your audience • go the extra mile to make it about them • Don’t be timid; curate, send, review

DeSIgN FOR eNgageMeNt

Content needs to be front and center and it needs to be consumable on a mobile device...

• Focus on the content • Include social sharing features • Make sure it’s mobile friendly

SeND It FReqUeNtlY

having something worth saying is what enables you to communicate with your audience...

• every company should send once a week • Pick an atypical day and time to send

National Wildlife FederationSending to ~1M donators and supporters

Before After

Open Rate 8.2% 18.3%

Click Rate 6.6% 33.9%

Social Shares 0 21,839

DellSending to a few thousand social influencers

Before After

Open Rate 3.6% 15.7%

Click Rate 3.4% 26.3%

Social Shares 0 147

Utah JazzSending to ~100K ticketpurchasers

Before After

Open Rate 1.8% 10.6%

Click Rate 3.6% 28.8%

Social Shares 0 3,423

IN CONClUSION

Spending one hour a week to send your own curated content newsletter will...

• Increase engagement (opens, clicks, shares) • Build trust and loyalty • establish thought leadership • grow your audience and drive business

Stop by our booth or visit us at: xydocuration.com

Spend 1 hour a week to boost your email marketing ROI Cameron Brain / Co-Founder / xydocuration.com