NEW Ways to Market Shopping Tourism Creative Collateral Presented By: Patrick Fearn

NEW Ways to Market Shopping Tourism

Creative Collateral

Presented By: Patrick Fearn

What Influences Visitors’ Travel Plans In-Market?

• In July 2010, The Center for Marketing Technology at Bentley University in Massachusetts, conducted an international survey of travelers.

• Under the direction of Professor Ian Cross, 1,765 participants were asked questions about influences on their travel plans.

The Power of Brochures

What Influences Visitors’ Travel Plans In-Market?

• A NEW study was conducted in 2012 to update the research data.

• This study was conducted again by The Center for Marketing Technology at Bentley University in Massachusetts.

• Under the direction of Professor Ian Cross, 1,637 participants were asked questions about influences on their travel plans.

17 Cities… 4 Countries• Boston, Massachusetts• Branson, Missouri• Charlotte, North Carolina • Denver, Colorado• Jonesborough, Tennessee• London, England• Los Angeles, California• New York, New York• Orlando, Florida• Paris, France• San Antonio, Texas• San Diego, California • Seattle, Washington• St. Louis, Missouri• Toronto, Canada• Virginia Beach, Virginia• Victoria, British Columbia

2012 International Survey Results

2012 International Survey Results

2012 International Survey Results

2012 International Survey Results

2012 International Survey Results

2012 International Survey Results

Benefits of Brochure Distribution

New WaysTo Enhance Brochures

• Starting in 2013 we are offering our distribution clients a way to bridge the gap between print & digital using QR Codes & Customized Mobile Landing Pages!

Click to Call

Click for Driving Directions & Map

Watch Video

Mobile Coupons

Receive Special Offers

Link to Social Media & Blog

Link to Reservation Page

Analytics & Reporting Provided

Features

Access Brochures ANYWHERE, ANYTIME!!!

Access brochures before, during & after your trip!View brochures & publications by city or region.

Find advertisers description, contact information & address.

View a map of the advertisers location.

Watch videos, view photos & find “Hot Deals”.

Link directly to an advertisers website & social media for their most current info!

Compatible with iPhone, iPod Touch & iPad.

Save brochures in the digital suitcase to take with you on the go!Scan this QR Code to

download the app Scan this QR Code to download the app

Geo-locator recognizes where you are & brings up the digital rack for your location.

Questions & Additional Information

Patrick Fearn - PresidentCERTIFIED FOLDER DISPLAY SERVICE, INC.

(800) 799-7373PatF@CertifiedFolder.com

www.CertifiedFolder.com