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NEW Ways to Market Shopping Tourism
Creative Collateral
Presented By: Patrick Fearn
What Influences Visitors’ Travel Plans In-Market?
• In July 2010, The Center for Marketing Technology at Bentley University in Massachusetts, conducted an international survey of travelers.
• Under the direction of Professor Ian Cross, 1,765 participants were asked questions about influences on their travel plans.
What Influences Visitors’ Travel Plans In-Market?
• A NEW study was conducted in 2012 to update the research data.
• This study was conducted again by The Center for Marketing Technology at Bentley University in Massachusetts.
• Under the direction of Professor Ian Cross, 1,637 participants were asked questions about influences on their travel plans.
17 Cities… 4 Countries• Boston, Massachusetts• Branson, Missouri• Charlotte, North Carolina • Denver, Colorado• Jonesborough, Tennessee• London, England• Los Angeles, California• New York, New York• Orlando, Florida• Paris, France• San Antonio, Texas• San Diego, California • Seattle, Washington• St. Louis, Missouri• Toronto, Canada• Virginia Beach, Virginia• Victoria, British Columbia
2012 International Survey Results
2012 International Survey Results
2012 International Survey Results
2012 International Survey Results
2012 International Survey Results
2012 International Survey Results
New WaysTo Enhance Brochures
• Starting in 2013 we are offering our distribution clients a way to bridge the gap between print & digital using QR Codes & Customized Mobile Landing Pages!
Click to Call
Click for Driving Directions & Map
Watch Video
Mobile Coupons
Receive Special Offers
Link to Social Media & Blog
Link to Reservation Page
Analytics & Reporting Provided
Features
Access Brochures ANYWHERE, ANYTIME!!!
Access brochures before, during & after your trip!View brochures & publications by city or region.
Find advertisers description, contact information & address.
View a map of the advertisers location.
Watch videos, view photos & find “Hot Deals”.
Link directly to an advertisers website & social media for their most current info!
Compatible with iPhone, iPod Touch & iPad.
Save brochures in the digital suitcase to take with you on the go!Scan this QR Code to
download the app Scan this QR Code to download the app
Geo-locator recognizes where you are & brings up the digital rack for your location.
Questions & Additional Information
Patrick Fearn - PresidentCERTIFIED FOLDER DISPLAY SERVICE, INC.
(800) [email protected]
www.CertifiedFolder.com
