New Thinking = New Savings Mailpiece design will become even more critical with the 2007 postage...

New Thinking

=

New Savings Mailpiece design will become even more critical with the 2007 postage

rate increases

Shape-Based Rate Change

First Class Mail Today• Shape – based pricing schedules

– Letters– Flats– Parcels

2-ounce letter 2-ounce flat 2-ounce Parcel

.63 .63 .63

First Class Mail May 14 , 2007

• Shape – based pricing schedules– Letters– Flats– Parcels

2-ounce letter 2-ounce flat 2-ounce Parcel

.58 .97 1.30

First Class Mail –Cards/Letters

Current May 14, 2007

• Post cards .24 .26

• Letters:– 1ounce .39 .41– 2 ounces .63 .58– 3 ounces .87 .75

First Class Mail-Flats

Current May 14, 2007

• Flats

-1ounce .51 .80

-2 ounces .63 .97

-3 ounces .87 1.14

Standard Mail (Bulk)

Rates for Standard Mail Flats are currently under review

Priority Mail

Current May 14, 2007

• Flat rate envelope: 4.05 4.60

• Flat rate box 8.10 9.15

6 1/8"Max.

11 1/2" Max

3 1/2"

5"

Min Size

Letters no more than ¼” thick

Letter & Flat Measurements

Flats 12” x 15” no more than ¾” thick

Automated Solution Current RatesHow much does your

item weigh?(If over 2 ounces)

May 2007 RatesClassify your mail by weight, size, and thickness

Does the item weigh less than

3½ ounces?

Is the item

smaller than

6 1/8” x 11 ½”

Is the item less than ¼”

thick?

Is the item smaller than 12” x 15”?

Is the item less than ¾”

thick?

First-Class Letter, Flat or

Parcel

Parcel

NoYesYes

NoNoNo

NoNo

NoNo

NoNo

NoNoDoes the item

weigh less than

13 ounces?YesYes YesYes

YesYes

YesYes

YesYes

FlatLetter First-Class Letter, Flat or

Parcel

Shape-Based Pricing Compliant

System

What you can do• Change the print font

• Re examine forms for unnecessary print

• Group documents into one envelope instead of two separate mailings

• Switch from single sided printing to double sided

• Maximize each oz. Add a marketing piece or

two if you have room to spare in an envelope

What you can do

• Use post cards, instead of letters, to send a reminder, thank you or save the date

• Fold forms into a #10 envelope instead of using an 8 ½ x 11 flat envelope

• Update your mailing list to avoid returns and delays

Example

5,000 piece mailing at First Class Rate:

2oz flat: 5,000 x .97 = $4,850

2oz letter: 5,000 x .58 = $2,900

FOREVER STAMP

• Intended to reduce the inconvenience to acquire new-rate postage or “make up” stamps

• Will initially be sold at the new First Class Mail single-piece 1-ounce letter rate = .41

• Can be used for International mail but the value is still .41 – additional postage required

• On sale April 12 at the new rate of .41

Questions?

• Anna Pascarella 28703

• Presentation will be sent via email to BAS list serve