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New Thinking
=
New Savings Mailpiece design will become even more critical with the 2007 postage
rate increases
Shape-Based Rate Change
First Class Mail Today• Shape – based pricing schedules
– Letters– Flats– Parcels
2-ounce letter 2-ounce flat 2-ounce Parcel
.63 .63 .63
First Class Mail May 14 , 2007
• Shape – based pricing schedules– Letters– Flats– Parcels
2-ounce letter 2-ounce flat 2-ounce Parcel
.58 .97 1.30
First Class Mail –Cards/Letters
Current May 14, 2007
• Post cards .24 .26
• Letters:– 1ounce .39 .41– 2 ounces .63 .58– 3 ounces .87 .75
First Class Mail-Flats
Current May 14, 2007
• Flats
-1ounce .51 .80
-2 ounces .63 .97
-3 ounces .87 1.14
Standard Mail (Bulk)
Rates for Standard Mail Flats are currently under review
Priority Mail
Current May 14, 2007
• Flat rate envelope: 4.05 4.60
• Flat rate box 8.10 9.15
6 1/8"Max.
11 1/2" Max
3 1/2"
5"
Min Size
Letters no more than ¼” thick
Letter & Flat Measurements
Flats 12” x 15” no more than ¾” thick
Automated Solution Current RatesHow much does your
item weigh?(If over 2 ounces)
May 2007 RatesClassify your mail by weight, size, and thickness
Does the item weigh less than
3½ ounces?
Is the item
smaller than
6 1/8” x 11 ½”
Is the item less than ¼”
thick?
Is the item smaller than 12” x 15”?
Is the item less than ¾”
thick?
First-Class Letter, Flat or
Parcel
Parcel
NoYesYes
NoNoNo
NoNo
NoNo
NoNo
NoNoDoes the item
weigh less than
13 ounces?YesYes YesYes
YesYes
YesYes
YesYes
FlatLetter First-Class Letter, Flat or
Parcel
Shape-Based Pricing Compliant
System
What you can do• Change the print font
• Re examine forms for unnecessary print
• Group documents into one envelope instead of two separate mailings
• Switch from single sided printing to double sided
• Maximize each oz. Add a marketing piece or
two if you have room to spare in an envelope
What you can do
• Use post cards, instead of letters, to send a reminder, thank you or save the date
• Fold forms into a #10 envelope instead of using an 8 ½ x 11 flat envelope
• Update your mailing list to avoid returns and delays
Example
5,000 piece mailing at First Class Rate:
2oz flat: 5,000 x .97 = $4,850
2oz letter: 5,000 x .58 = $2,900
FOREVER STAMP
• Intended to reduce the inconvenience to acquire new-rate postage or “make up” stamps
• Will initially be sold at the new First Class Mail single-piece 1-ounce letter rate = .41
• Can be used for International mail but the value is still .41 – additional postage required
• On sale April 12 at the new rate of .41
Questions?
• Anna Pascarella 28703
• Presentation will be sent via email to BAS list serve