New Keynote Panel, Sponsor Sessions Announced for the 2016...

NewKeynotePanel,SponsorSessionsAnnouncedforthe2016DTCWineSymposium

PanelDiscusses“ArtoftheMarketingPlan”

SponsorSessionsExploreDataSecurity,Profitability,Shipping,MetricsandMoreNapa,CA,December15,2015–TheSteeringCommitteefortheDirecttoConsumerWineSymposiumispleasedtoannounceanadditionalkeynotepresentation—ArtoftheMarketingPlan—tocomplementkeynotesbySteveGross,VPStateRelationsatWineInstitute(“StateoftheStates),andJeffCarroll,VPComplianceandStrategyatShipCompliant(“FirstPeekat2015DTCData”).TheCommitteealsoannouncesaslateofinsightfulsessionsconductedbyeventsponsors.TheninthannualDTCconferencestakesplaceJanuary13-14,2016attheHiltonConcordHotel.Thewww.dtcwinesymposium.comArtoftheMarketingPlan:Objectives,InnovationandResultsEachyear,about130,000winesareintroducedintheU.S.Thiskeynotepanelfeaturesseasonedmarketingprosfromoutsidethewineindustrytodiscussprocessesthey’veusedtocreatesuccessfulmarketingplans.Attendeeswilllearnaboutfundamentalsandsecretsofcreativemarketingplansthathelpbrandsshine,aswellaswhyasolidplanisessentialtooutstandingsalesresults.Panelincludes:

• BrianBaker(moderator),VPSales&Marketing,ChateauMontelena• DaveKnox,CMOforRockfish.Previously,co-founderoftheBranderytop10startup

accelerator;GlobalBrandManager,Procter&Gamble,BrandedEntertainmentandCorporateMarketingBrandManagerforDigitalBusinessStrategy

• EdwardRussell,ProfessorofAdvertising,S.I.NewhouseSchoolofPublicCommunicationSyracuseUniversity.AuthorofTheFundamentalsofMarketing;Contributorto21stCenturyCommunication:AReferenceHandbook-“TheBusinessofAdvertising.”

• LynnBruni,VPMarketingCommunicationsatSanFranciscoTravelAssociation.PreviouspositionswithUniversalMcCann,SimpleStar,Inc.andtheExploratorium.

The2016sponsorsessionscoverarangeofhot-buttontopics,including:

• WineDirectpresents:“DTCandtheNext5Years”• eCellarpresents:“DTCDataSecurity:LessonsFromtheTrenches”• DTCWineWorkshopspresents:“DTCWineCaseStudiesRevealed!”• VinoPROpresents:“TurningDTCMetricsintoProfitability”• WISEpresents:“Measuring&DrivingGreatGuestExperiences”• CopperPeakLogisticspresents:“Discounted,FlatRate,orFreeShipping–What’stheright

strategyandhowdoyoudecide(withoutgivingawaythefarm)?”

• FedEx&ShipCompliantpresent:Don'tDroptheBallonShipping:TipsfromSuccessfulWineries“Thepanelsandsponsorsessionscoverrelevanttopicsthatarealwaystop-of-mindforDTCWSattendees,”saidKarenBarnes,chairofthe2016summitandfounderofWineDirectMarketingServices.“Marketingleadersfromotherindustriesoffervaluableperspectiveandthediversetopicscoveredintheslateofsponsoredsessionsensureallattendeeswillwalkawaywithnew,actionableinformationthatcanmakeadifferenceattheirwinery.”Formoreinformationaboutthefullprogramandspeakerlineup,pleasevisithttp://dtcwinesymposium.com/program/Onlineregistrationisavailableathttp://dtcwinesymposium.com/register/.Pricingis$495fora2-daypass,$125forDay1only,or$395forDay2only.Ifmorethanonepersonfromyourorganizationattends,eachadditional2-dayticketisonly$425,a$70savings.AbouttheDirecttoConsumerWineSymposiumThenationalindustrysummitondirectmarketingandsalesispresentedbyandisafundraiserforFreetheGrapes!After8years,theeventhasraisedmorethan$1millionforFreetheGrapes’PRcampaign,andtheCoalitionforFreeTrade’slegalwork.Thesetwogroupshaveworkedcloselywithindustryrepresentativesandregionalassociationstostreamlineonerousregulationsandincreasethenumberoflegalshippingstatesfrom17to42(43startingJanuary2016),whichrepresent90%oftheUSpopulation.TheDTCWineSymposiumistheprimaryfundraiserforFreetheGrapes!(theCoalitionforFreeTrade‘retired’in2014).Registrationisavailableatwww.dtcwinesymposium.com

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MediaContact:JeremyBenson,BensonMarketingGroup,(707)254-1107,benson@bensonmarketing.com