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Takeaseat!InthenewŠKODASuperb–thelatesttopsellerfromthebrand–wevisittheprotagonistsofaninnovative,cosmopolitanCzechRepublic.Onourtourofthecapital,theyopenupaboutthethingstheyappreciatemostabouttheircountry,itsdynamism,anditsfuture.

heCzechRepublicisshowingitsmodernfacewithanincreasingintensity.Thefar-reachingstructuralchangethathasbeenunderwayinthecountrysincethe1990shasnotalwaysbeensimple,butoverthelastfewyearsalastingconsolidationhasoccurred.Withhighgrowthlevelsandlowdebtandunemployment,thelandlocked

NewFaces

EUcountrywithapopulationof10.5millionistodayindisputablyoneofEurope’smostcompetitiveandfuture-orientatedeconomies.Therateofunemploymentinthecapitalcity,Prague,isoneofthelowestontheentirecontinent.

Theprivatisationoftheretailtradeanditsfocusoncustomerdemandhasresultedinaradicalreorientationofthegoodsonoffer:moreboutiques,fewerfoodshops.Majorurbanprojectsplanmorespaceforpedestrians,lesstransittrafficandretail.Thisisalsoappreciatedbyforeigntourists,forwhomPragueisbecomingevermoreattractive.

Unlikeinmanyplacesbeforethe1989VelvetRevolution,theinhabitantsofPraguedon’tjustenjoylifeontheirdaysoff.Proofofthisaretherestaurantsandcafésthatputtheirtablesonthestreetandwhicharewell-frequentedonweekdayeveningsaswellasatweekends.Pragueisacityofstrollers,butanonchalantlifestylewasbarelyimaginablehere30yearsago.YoungpeopleparticularlyenjoytheemergingopportunitiesandcharacterisethecosmopolitanflairofthenewPrague.

Makingwayforthefuture:universitycampusinDejvice,Prague.

DomesticandforeigncompaniesflourishintheCzechRepublicthankstothemanyspecialistsavailableandthelongtraditioninmanufacturing.TheproximitytoothermajorEUcitiessuchasBerlin,BudapestandViennaisalsoaplusintermsofcommercialrelationsabroad.Inadditiontotheautoindustry,Prague’snewstart-upcompaniesarealsodrivingeconomicgrowth.Thousandsofstudentsmakethemostofinternationalexchangeprogrammes,andreturnhomewithinnovativeideasandafeelingforthemodernEuropeanlifestyle.Thestart-upsceneinthecapitalisregardedasoneoftheliveliestintheregion,attractingalargenumberofcreatives,mediaexperts,appspecialistsandITdevelopers.

www.czechstartups.org

“PRAGUEISRENOWNEDFORITSSOPHISTICATEDCLASSICALMUSICSCENE.THELEVELATTHECONSERVATOIRESISQUITESIMPLYEXCEPTIONAL”JosefŠpaček(29),soloviolinistandleaderoftheCzechPhilharmonicThePlayerAmongthecognoscenti,JosefŠpačekisregardedasthetheviolinistvirtuosoofhisgeneration.Hehimselfexperiencesthemusicaltraditionofhiscountryasalivinglegacy.InfewofEurope’sculturalpowerhousesisclassicalheritagemaintainedasitisinthehomelandofAntonínDvořákandBedřichSmetana.ThePragueSpringInternationalMusicFestivalispopularthroughoutthecountry,andtheCzechPhilharmonic,foundedin1896andtheprofessionalhomeofŠpačeksince2011,isregardedasoneoftheworld’stoptwentyorchestras.Outsideoftheconcerthall,theviolinistcanoftenbefoundwherePragueisatitsmostlively:theNáplavkaweeklymarketonthebanksoftheVltava.Theabilitytofeellikeatouristtimeandagainamidtheresplendentculturalhistoryofthisgrandcity–thisishisgreatestcomplimenttoPrague.

www.josefspacek.com

“PRAGUE’SCAFÉCULTUREISCONTINUOUSLY‐DEVELOPING.MOREANDMORECREATIVEMEETINGSARETAKINGPLACEINCOFFEEHOUSES.”LadaBrůnová(left,28)andSoňaHančuľáková(23),fundraisersforLoonoTheCharityNetworkersNetworkingmightnotbeonthemenu,butforLadaBrůnováandSoňaHančuľáková,it’sastapleoftheircafévisits.Creativesinparticularareleadingarenaissanceof

Prague’sgreatcoffeehousetradition.Bohemiancafécultureflourishedfromthe19thcenturyuntilthe1930s.TodaysuchgloriousplacesastheCaféImperial,theCaféSavoyandtheGrandCaféOrientarecelebratingthislegacy.Thetwofundraisersworkfornon-profitorganisationLoono,whichstrivestopromoteearlydetectionofbreastandtesticularcancer,amongotherconditions.InthepopularcaféEMA,theyholdworkshopsforyounggirls–therelaxedatmospheremakesiteasiertotalkaboutmedicalissueswithyoungpeople.

www.prsakoule.cz

TheBloggerNikolKoukloválovesdiverseandelegantlyfeminineoutfits.Hertrademarksareherlongredhairandunusuallypatternedsocks.Fromherpassionforfashionandbeauty,thetheatregraduatedevelopedherownfieldofbusiness.InherblogFemmeArmeria,the25-year-oldreflectsdailyonthelatesttrendsinandaroundtheincreasinglyfashion-consciouscapital,wherenumerousyoungdesigners,suchasJakubPolanka,havealsobeenmakinginternationalwavesforyears.NikolKouklovámeetsdesignerfriendsintheirateliersoratfittings.Herposts–unfortunatelyonlyavailableinCzech–relylessonstatementsbythefashiondesingersthanontheirpersonalexperiencesandtheblog’sclosenesstoitsreadership.Sherecentlydescribedthewintertrendsfor2016:loudprimarycoloursandcomicprints.

www.femmearmeria.com

“EXPERIMENTINGWITHCOLOURS?WHYNOT?MOREANDMOREYOUNGWOMENINPRAGUEAREDEVELOPINGTHEIROWNSTYLE–ANDSHOWINGITOFF”NikolKouklová(25),fashionexpertandfounderoftheblogFemmaArmeria

Eightfaces,eightsuccessstoriesofthenewCzechRepublic–aneventfuldayin

thenewSuperb“BEINGMOBILEISAMAJORISSUEINPRAGUE.IDEALFORSTART-UPSTHATAREWORKINGONSMARTSOLUTIONS.”OndřejKrátký(31),co-founderoftheLiftagotaxiappcompany

Superbsymbol:intothefuturewithgusto

TheEntrepreneurGettingfrompointAtopointBquicklycanbeacomplicatedendeavour–especiallyinalabyrinthineandnotoriouslycongestedcitysuchasPrague.PersonalexperienceinspiredOndřejKrátkýandhisco-founderstoorganisethetaxiservicesinhisadoptedhomeinabetterway.SotheydevelopedtheLiftagoservice–a“mobiletaximarketplace”.Liftagobringstogetherdriversandpassengersaroundtheclock.Thetaxidriverssendpricequotesforpassengersintheirvicinitywhowantataxi.Thisreduceswaitingtimeforpassengersandalsomakestheutilisationoftaxismoreefficient.Krátký,whostudiedInternationalBusinessatPrague’sUniversityofEconomics,andhisteamhavetheirsightsseton“makingurbantransportationmoreaccessibleandflexible”,andKrátkýisalreadyworkingonotherstart-upideasinthisfield.ButtransportationisjustoneofthefieldsthatOndřejisinterestedin.Withhisexperienceasanentrepreneur,hegrappleswithurbanlogisticschallengesingeneralandlooksforpracticalsolutions.

www.liftago.cz

ThePublisherLongingcanleadinsurprisingdirections.Whilelivingabroad,AdélaKudrnovámissedthementalityofhercompatriots–thewarmth,thehelpfulness,thesociability.In

recentyears,shesays,theHolešoviceneighbourhood,withitstrendybarsandclubs,hasturnedintoahotspot.ShewasinspiredtolaunchherEnglish-languageideasmagazinebythequarter’sparticularlyspiriteddesignersandartists,andthequalityofthemagazineiseverybittheequalofsimilarinternationaltitles.Stylishandopulent,humorousandimaginative,underheadingslike“Pleasure”,“Colours”and“Travel”,theSoffateamtakesreadersoninspiringjourneysthroughtheworldsof‐contemporarydesignanddécor,withtipsandDIYtutorialsontopicsrangingfromjewellerytocuisine.

www.soffamag.com

“LIVINGINABIGCITYISSTRESSFUL.BUTPEOPLEAREENJOYINGTHEFINERTHINGSINLIFEMOREANDMORE.”AdélaKudrnová(34),founderandeditor-in-chiefofthelifestylemagazineSoffa

Architecturalstatement:theVentilationTowerintheStrahovdistrictsymbolisesthemodernistspiritofthecityandthe

country.

“THEMANYPOP-UPSTORESDEMONSTRATETHATDESIGNPLAYSAMAJORROLEINTHECZECHREPUBLIC.”JosefinaBakošová(37),designeranddirectoroftheHarddecoreGallery

Shiningcity:goldenlightoverGoldenPrague

TheGalleristEightyearsago,whenJosefinaBakošováopenedhershowroomforinternationalcontemporarydesign,storeslikesherswererareinPrague.Today,thecityisfullofsmallateliersandinnovativedesignshops,offeringeverythingfromfurnituretoglassdesign,everywherefromtheareaaroundthePařizškáshoppingboulevardinJosefov

totheformerlyworking-classneighbourhoodofŽižkov.The37-year-oldherselfdesignsclothes,whiletheportfolioofhertastefulgalleryfocusesoninteriorandlighting,jewelleryandtableware.ShestaysuptodatewithvisitstodesignfairsaroundEurope,andfindsnewCzechtalentmainlyatshowsorganisedbyartschools.Bakošováisespeciallytakenbythecraftsmanshipofhercompatriots,andexhibitscontemporaryglassvesselsandfigurinesfromtheCzechRepublic.

www.harddecore.cz

TheITReporterThePraguestart-upsceneisabuzz.Particularlyinthefieldsofbigdataande-commerce,successfulbusinessmodelsareemergingwithincreasingfrequency–majorinternationalplayerssuchasSAPandAvastaretakingadvantageofthehighdensityofITexperts.WithhisinternetportalCzechCrunch,MichalPtáčekoffersadigitalhomeforthepioneers,providingcontinuouslyupdatedinformationoninternationalstart-ups,mobileappsandnewtechnologies.Beingapatriotisexplicitlypermitted:CzechentrepreneursenjoyprioritytreatmentontheCzech-languageportal.

www.czechcrunch.cz

“WESHOULDSHAREOURKNOWLEDGEWITHOTHERSINSTEADOFONLYKEEPINGITFOROURSELVES.MYCOUNTRYISBENEFITINGFROMTHESTART-UPSPIRIT.”MichalPtáček(27),founderoftheInternetportalCzechCrunch

ThecafésandrestaurantsofJosefov,inthecentreofPrague’sOldTown,arealso

popularwithlocals.

ČzechitoutMetropolisonthevltavaWITH1.2MILLIONINHABITANTS,theCzechcapitalhasbeenundergoingitslatesttransformationsincethe1990s–asthemostpopulardestinationoftheformerEasternBloc.

MORETHAN5MILLIONVISITORSputPraguein19thplaceontheGlobalDestinationsCitiesIndex2015–justbehindViennaandfaraheadofMunichandBerlin.ThenextmostpopulardestinationinCentralEasternEuropeisBudapestwitharound3millionvisitors.

2.16TRILLIONKRONE–theGerman-Czechforeigntradevolumeexceededthetwotrillionmarkforthefirsttimein2015.TradewithGermanyaccountsfornearly30percentoftotalCzechforeigntrade,makingGermanyitsmostimportanttradingpartner.

A3.2PERCENTAVERAGErisetoCzechsalariesin2016isasuresignthattheCzecheconomyisdoingwell,asgowthisreflectedinremuneration.ThesalariesofspecialistsandmanagersinPragueare35percenthigherthanthenationalaverage.

40.63PERCENTOFGROSSDOMESTICPRODUCT–theCzechRepublic’snationaldebtin2015.Overthelasttwoyears,theCzechRepublichasreduceditsnationaldebt.TheprocapitadebtisrelativelylowcomparedtotheEUaverage.

IN1348,CHARLESIVfoundedthefirstuniversityinCentralandEasternEuropein

NewFaces

whatwasthenthecapitaloftheHolyRomanEmpire.StudieswereorganisedinthesamewayasattheParisuniversityonwhichitwasmodelled,withtheclassicalfacultiesoftheology,law,medicineandphilosophy.

IN1992,THE866-HECTAREHISTORICALCITYCENTREwasdeclaredaUNESCOworldheritagesite.Praguecastle,St.VitusCathedral,theCharlesBridgeandtheOldTownSquarewiththeChurchofMotherofGodbeforeTýnareallparticularlywell-known.ThewidevarietyofarchitecturalstylestakesinRomantic,Gothic,RenaissanceandBaroque.

Photo:BernhardHuber

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NEWFACES,SkodaSuperbinPragNEWFACES,SkodaSuperbinPrag(Photo:BernhardtHuber)

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New_Faces_Czech_it_out_Karte

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NEWFACES,SkodaSuperbinPragThecafésandrestaurantsofJosefov,inthecentreofPrague’sOldTown,arealsopopularwithlocals.(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragMichalPtáček(27),founderoftheInternetportalCzechCrunch(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragShiningcity:goldenlightoverGoldenPrague(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragJosefinaBakošová(37),designeranddirectoroftheHarddecoreGallery(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPrag

Architecturalstatement:theVentilationTowerintheStrahovdistrictsymbolisesthemodernistspiritofthecityandthecountry.(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragAdélaKudrnová(34),founderandeditor-in-chiefofthelifestylemagazineSoffa(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragOndřejKrátký(31),co-founderoftheLiftagotaxiappcompany(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragSuperbsymbol:intothefuturewithgusto(Photo:BernhardHuber)

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Eightfaces,eightsuccessstoriesofthenewCzechRepublic–aneventfuldayinthenewSuperb(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragNikolKouklová(25),fashionexpertandfounderoftheblogFemmaArmeria(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragJosefŠpaček(29),soloviolinistandleaderoftheCzechPhilharmonic(Photo:BernhardHuber)

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NEWFACES,SkodaSuperbinPragMakingwayforthefuture:universitycampusinDejvice,Prague.(Photo:BernhardHuber)

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LadaBrůnová(left,28)andSoňaHančuľáková(23),fundraisersforLoono(Photo:BernhardHuber)

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New Faces - skoda-storyboard.com · Thousands of students make the most of international exchange...

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