Never Settle

FRANCHISING WITH US.

We are Toppers Pizza.We are proud to be pizza people.

We are a diverse team of individuals, with differing roles, working with

a common purpose.

Those Toppers team members that don’t work in a store, serve those

team members that do.

Our Mission:

Basics

How Toppers compares and competes

We’ve got something special here.

Toppers’ model is scalable

MARKETING AND ADVERTISING SUPPORT

WE’RE KIND OF LIKE A CULT.(NOT REALLY, BUT SORT OF.)

Toppers Unique Points of Difference

We have the tasty combinations you can’t get anywhere else!We make fresh dough from scratch everyday!We have killer World Famous Topperstix!We deliver faster! Our drivers run!We’re open later!We have better people!We have a brand image that is fun, cool and makes people smile!We KILL IT on the details!

Our Customers Get UsWe’ve become more than a meal, we’ve become an emotionWhen our customers order Toppers, they’re ordering a memory, a joke, a memento

This emotional connection allows us to compete in the hearts and minds of our customers – not at a price point

What’s our secret?We have a specific target

The young and the young at heartThe Millennial generation is the largest since the Baby Boomers – we GET them

We steal market share from the Big 4We are the cool, hip brandWe make emotional connections to our target audience

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3 Screen Media Strategy

Mobile Advertising Digital Video Cable TV

Coming Soon on our website

Social Media Platforms

Toppers Schwag

TRAINING AND OPERATIONS

Training & Operations Supporting you in your new business

New Store Opening (NSO) supportOn-going support system

We will teach and train consistency

Signing of franchise contract

New Store Opening

Management Franchisee training

Countdown to opening

Operations manual,

management classes, PIP

On-site teamtraining

On-going support

SupportNew store opening + on-going support = operational excellence

Operations Training

Make ‘Em

Bake ‘Em

Take ‘Em

GROWTH STRATEGY

ToppersGrowth Strategy

GOALWe will have:

100 Stores 2016500 Stores in 2020

2 new Corporate stores every 12-15 months75% of current franchisees are expandingInternal Team Members who franchiseRecruiting new franchisees

The importance of a GREAT site