Networking In Action V1 Ardrey One Stop

WELC

OM

E

Networking in Action

By Stephanie Ardrey, MAOMArdreyGroup LLC

It’s A Great Day!

AgendaI. Greeting - IntroductionsII. Learning ObjectiveIII. Stephanie ArdreyIV. PresentationV. Closing

Learning Objectives

I. Networking - PrinciplesII. Networking - ProcessIII. Networking – Social MediaIV. Networking – Elevator

PitchV. Networking Action Plan –

N.A.P.

Nominated:Orange County Business Journal

2011

WWW.facebook.com/9Ps2Profit(877) 523-2228

Available now:www.amazon.comwww.bn.comwww.xlibris.com

www.facebook.com/9Ps2Profit

steph@ardreygroupllc.com

O: 877-523-2228

Pu

rpose a

nd

ob

jecti

ves

What type of networker are you?

Networking in Action©

Enter a reception – Find someone you already

know Go straight to the bar Head for the hors d

oeuvres Scan room and meet

someone new

Pu

rpose a

nd

ob

jecti

ves

What type of networker are you?

Networking in Action©

Attend a breakfast w/co-worker Sit together Sit apart Join other colleagues Sit with a group of

strangers

Pu

rpose a

nd

ob

jecti

ves

What type of networker are you?

Networking in Action©

Arrive after reception and dinner has begun

Go directly to assigned seat

Scan the room and circulate

Pu

rpose a

nd

ob

jecti

ves

What is Networking?

Positive–Sum Business GameWin-Win

Cultivating mutually beneficial relationships – a sphere of

influence.

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Networking is …

Marketing in action•Connecting with people to satisfy needs and wants

•Investing in human relationships

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Marketing is …

Mission Critical

Networking in Action©

Each member of your organization, each collateral piece, each communication –

with internal and external stakeholders leaves an impression of your firm

= marketing!

Pu

rpose a

nd

ob

jecti

ves

Where are you now?Situational Analysis

-External (environment: political, regulatory, economic, social, technology, domestic and global, stakeholders: consumers, employees, suppliers, distributors, investors)Target MarketCompetition

Networking in Action©

Pu

rpose a

nd

ob

jecti

vesSituational

Analysis

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

What do you want?Networking Plan Goals

•Specific (quantifiable)

•Realistic (attainable)

•Prioritized

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

What are your networking goals ?

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Prepare – 3Ps to Connect

Networking in Action©

People – Who’s on the guest list? Identify key contacts; Google alerts; LinkedIn; Facebook; Twitter

Purpose – What do you plan to offer - (WIIF-THEM)

Plan – What is your strategy

Pu

rpose a

nd

ob

jecti

ves

Who do you want to meet?

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

“How to Win Friends and Influence People” - Dale Carnegie

You can make more friends in two

months by becoming interested

in other people,

than you can in two years by

trying to get other people

interested in you.

Networking in Action©

Social Networking

• Sharing Contacts – LinkedIn, FaceBook, Twitter and more

• Referrals and Requests for introductions

• Recommendations

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Prepare – Google Alert

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Prepare – LinkedIn

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Prepare – facebook

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Prepare – Twitter

Dalai Lama  @DalaiLamaOn a personal level, we all appreciate people who are kind and warm-hearted.

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

You’re at an event, what next..

Are you delivering your best message?

The Elevator Pitch…

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

The Elevator PitchWhat it is not –

Highly technical dissertation on the proprietary product you have invented

What it should be –Brief, concise and easy to remember –WIIF-THEM - statement

Networking in Action©

Pu

rpose a

nd

ob

jecti

vesThe Elevator Pitch

Sample pitches:

I help my clients save money and avoid tax filing stress! – CPA

I create beautiful places to live, work and play! – RE Developer

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Create Your Elevator Pitch

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Where to go for

opportunities to

build your network?

Networking in Action©

Networking in Action©

SCORE/SBAChambers of CommerceCharity EventsTrade AssociationsBNI/Leads GroupsReligious OrganizationsMuseums/Art GalleriesMusic/ConcertsConvention & Visitors

BureausFarmer’s Markets

ToastmastersFraternities/SororitiesTrade ShowsCar ShowsSporting EventsSpa – Health ClubsConferenceswww.meetup.com

ArdreyGroup LLC (C) 2010

Networking in Action©

Grow your money tree..

Contact to Contracts• Serve others by becoming a

resource

• Send emails, write personal

notes, recommend books, clip

and mail or email articles – send

birthday cards and add a personal

touch – call, invite to coffee or

lunch

Networking in Action©

Net + Work

•Cast a wide net•Create rapport•Cultivate relationships•Investment for now and later

Networking in Action©

Pu

rpose a

nd

ob

jecti

ves

Networking in Action©

Networking Action Plan

1. Research

2. Plan

3. Determine

4. Follow-up

6 R

ule

s f

or

Resu

lts

1. Relax

2. Reflect

3. Rapport

4. Realistic

5. Reputation

6. Remember

Networking in Action©

6 R

ule

s f

or

Resu

lts

1. Relax – breathe in,

exhale and relax. Imagine

sharing something that

everyone wants!

Networking in Action©

2. Reflect – think about your

market; the primary,

secondary and tertiary

segments

6 R

ule

s f

or

Resu

lts

3. Rapport – the easiest way

to develop is to find common

ground – remember a sincere

compliment opens doors!

Networking in Action©

6 R

ule

s f

or

Resu

lts Networking in

Action©

4. Realistic – manage your

time well, but don’t

expect to meet 100

quality contacts at one

event!

6 R

ule

s f

or

Resu

lts Networking in

Action©

5. Reputation – first

impressions do matter; you

are demonstrating

what will become your

reputation!

6 R

ule

s f

or

Resu

lts Networking in

Action©

6. Remember – names,

small important details,

and to follow-up

promptly! Surprise your

contact with a

handwritten note!

Networking in Action©

Success Metrics

• 12-month goals

• Measures for success/failure

• Lessons learned

ArdreyGroup LLC (C) 2010

THANK YOU

www.ArdreyGroupLLC.comO: 877.523.2228

E: steph@ardreygroupllc.com