Networking In Action V1 Ardrey One Stop

WELC

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Networking in Action

By Stephanie Ardrey, MAOMArdreyGroup LLC

It’s A Great Day!

AgendaI. Greeting - IntroductionsII. Learning ObjectiveIII. Stephanie ArdreyIV. PresentationV. Closing

Learning Objectives

I. Networking - PrinciplesII. Networking - ProcessIII. Networking – Social MediaIV. Networking – Elevator

PitchV. Networking Action Plan –

N.A.P.

Nominated:Orange County Business Journal

2011

WWW.facebook.com/9Ps2Profit(877) 523-2228

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[email protected]

O: 877-523-2228

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http://www.amazon.com/

http://www.bn.com/

http://www.xlibris.com/

mailto:[email protected]

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What type of networker are you?

Networking in Action©

Enter a reception – Find someone you already

know Go straight to the bar Head for the hors d

oeuvres Scan room and meet

someone new

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Attend a breakfast w/co-worker Sit together Sit apart Join other colleagues Sit with a group of

strangers

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Arrive after reception and dinner has begun

Go directly to assigned seat

Scan the room and circulate

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What is Networking?

Positive–Sum Business GameWin-Win

Cultivating mutually beneficial relationships – a sphere of

influence.


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Networking is …

Marketing in action•Connecting with people to satisfy needs and wants

•Investing in human relationships


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Marketing is …

Mission Critical


Each member of your organization, each collateral piece, each communication –

with internal and external stakeholders leaves an impression of your firm

= marketing!

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Where are you now?Situational Analysis

-External (environment: political, regulatory, economic, social, technology, domestic and global, stakeholders: consumers, employees, suppliers, distributors, investors)Target MarketCompetition


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Analysis


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What do you want?Networking Plan Goals

•Specific (quantifiable)

•Realistic (attainable)

•Prioritized


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What are your networking goals ?


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Prepare – 3Ps to Connect


People – Who’s on the guest list? Identify key contacts; Google alerts; LinkedIn; Facebook; Twitter

Purpose – What do you plan to offer - (WIIF-THEM)

Plan – What is your strategy

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Who do you want to meet?


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“How to Win Friends and Influence People” - Dale Carnegie

You can make more friends in two

months by becoming interested

in other people,

than you can in two years by

trying to get other people

interested in you.


Social Networking

• Sharing Contacts – LinkedIn, FaceBook, Twitter and more

• Referrals and Requests for introductions

• Recommendations


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Prepare – Google Alert


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Prepare – LinkedIn


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Prepare – facebook


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Prepare – Twitter

Dalai Lama @DalaiLamaOn a personal level, we all appreciate people who are kind and warm-hearted.


https://twitter.com/




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You’re at an event, what next..

Are you delivering your best message?

The Elevator Pitch…


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The Elevator PitchWhat it is not –

Highly technical dissertation on the proprietary product you have invented

What it should be –Brief, concise and easy to remember –WIIF-THEM - statement


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Sample pitches:

I help my clients save money and avoid tax filing stress! – CPA

I create beautiful places to live, work and play! – RE Developer


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Create Your Elevator Pitch


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Where to go for

opportunities to

build your network?



SCORE/SBAChambers of CommerceCharity EventsTrade AssociationsBNI/Leads GroupsReligious OrganizationsMuseums/Art GalleriesMusic/ConcertsConvention & Visitors

BureausFarmer’s Markets

ToastmastersFraternities/SororitiesTrade ShowsCar ShowsSporting EventsSpa – Health ClubsConferenceswww.meetup.com

ArdreyGroup LLC (C) 2010

http://www.meetup.com/


Grow your money tree..

Contact to Contracts• Serve others by becoming a

resource

• Send emails, write personal

notes, recommend books, clip

and mail or email articles – send

birthday cards and add a personal

touch – call, invite to coffee or

lunch


Net + Work

•Cast a wide net•Create rapport•Cultivate relationships•Investment for now and later


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Networking Action Plan

1. Research

2. Plan

3. Determine

4. Follow-up

6 R

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1. Relax

2. Reflect

3. Rapport

4. Realistic

5. Reputation

6. Remember


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1. Relax – breathe in,

exhale and relax. Imagine

sharing something that

everyone wants!


2. Reflect – think about your

market; the primary,

secondary and tertiary

segments

6 R

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3. Rapport – the easiest way

to develop is to find common

ground – remember a sincere

compliment opens doors!


6 R

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Resu

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Action©

4. Realistic – manage your

time well, but don’t

expect to meet 100

quality contacts at one

event!

6 R

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Resu

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Action©

5. Reputation – first

impressions do matter; you

are demonstrating

what will become your

reputation!

6 R

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Resu

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Action©

6. Remember – names,

small important details,

and to follow-up

promptly! Surprise your

contact with a

handwritten note!


Success Metrics

• 12-month goals

• Measures for success/failure

• Lessons learned

ArdreyGroup LLC (C) 2010

THANK YOU

www.ArdreyGroupLLC.comO: 877.523.2228

E: [email protected]

http://www.ardrey2profit.com/

Documents

Networking In Action V1 Ardrey One Stop