NES Enterprise Series 2010 - Make a business out of social app

Make a Social App, & a Business out of it!

Keith Ng, Startup Ninja

About Moi

About Us

What’s a Social App?

Wikipedia says,“.. allow user to interact and share data”

Scott Currier says,“.. an updatable resource that exposes categorized content discoverable by network members” “Social Application can be anything, as long as it:

- Is discoverable- Is updatable

- Publically exposes categorized information - Participates in a social network”

He Says..

why make an app that is

Social, Useful, Expressive & Engaging?

Why Social Apps?

• Product Vs Service • Users = Your Content• Low barriers, High upsides• Distribution channels aplenty• Ride on mobile platforms boom • Flexible ways to make money

Business Models

You know these..

Advertisements

Subscriptions

Virtual goods & credits

Not so usual models

Analytics & Data mining

Customizations

Pay per download

Differentiate yourself

Smokin’ Hot!

• Location based

• Dating

• Social Games

• Fantasy Sports

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Potential Hotspots

• Knowledge sharing • Gamifying Lifestyles

• Video Chats/Casting

• Silver hair market Mayber You?

Social Hooks

Appeal to Ego

Fun to make friends

FameMark.com is a social game to discover your popularity and new friends! Connect to them by buying their fantasy shares to

unlock features such as private messaging.

1. Making it fun to befriend & display interest

HotOrNot + Fantasy Market + Game Mechanics Buying shares unlock features, e.g. private message

Our Value Proposition

2. Appeal to ego with unique game experience

Our Value Proposition

An authority to trademark your name and scoring your fame Earn bragging rights as an astute investor

Create that Kickass Social App today!

Twitter/ Linkedin/ Facebook/ Slideshare: KeizngKeith@Socialico.com