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Who doesn't want more Twitter followers? Sure, it's great to get more people following you, but what about all those hundreds or thousands already following you? When's the last time you reached out to someone new amongst the people you're already connected to? Learn how, and why it's important.
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NarrowcastingMake the most of the connections
you already have.
DigitalEthos.org/smac
Amy Vernon• GM, Social Marketing, Internet Media Labs• 20 years in newspaper journalism• Part of the 1992 Pulitzer-winning Miami Herald staff• Top female submitter of all time on Digg.com• Secret passion: Spreadsheets @AmyVernon @InternetLabs T #TheLabNYC
DigitalEthos.org/smac
This is what we’re encouraged to strive for
DigitalEthos.org/smac
But what about these folks?
DigitalEthos.org/smac
What is Narrowcasting?
We broadcast all the time– On Twitter– On Facebook– On Pinterest– On Instagram
DigitalEthos.org/smac
But who hears us?
DigitalEthos.org/smac
Narrowcasting is:
• Engaging the followers you have– Sometimes, it’s re-engaging
• Finding out what your followers are interested in talking about
DigitalEthos.org/smac
Find out who your followers are
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
DigitalEthos.org/smac
How to get in touch?
• oneQube– Searches for people
• Twylah– Searches for content
• IFTTT, Buffer– Scheduling, sharing
DigitalEthos.org/smac
Why Narrowcasting?
• People followed you for a reason• Find out why they followed• Not everyone wants to re-engage• Focus on those who do
DigitalEthos.org/smac
DigitalEthos.org/smac
Keep In Touch
avernon@internetmedialabs.comwww.internetmedialabs.com
www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs
http://j.mp/AmyVGplushttp://j.mp/IMLGplus
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