My final Marketing Project

Demand from foreign companies

Economy of Pakistan

Great market share

Latest technology

INTRODUCTION

Apple lite is a series of

laptops, iphones and ipods

that no more need any

charging! (Works with solar

power)

Easier live

Anti-theft

Glow in the Pakistani

Market

Marketing Research

Questionnaire

Response of the Customers

General demand in the market

Reasons for demand

Graphical Analysis

Yes

No

May be

25%

5%

70%

Will you want to try Apple Lite if the

option is made available to you?

What price would you be willing to

pay for this iPhone?

0

20

40

60

80

70-75 75-80 Above 80

What price would you be willing to pay for iPhone?

Price in Rs Thousands

What price would you be willing to

pay for this iMac?

0

10

20

30

40

50

60

70

150,000 - 165,000 165,000 - 180,000 Above 180,000

What price would you be willing to pay for iMac?

Price in Rs

The amount charged by a producer

from a consumer for the use of a

product

Usually prices are determined through

the intersection of demand and supply

curves

Setting the price of Apple Lite

considering the consumers’ response

Preference for low prices by

consumers

Preference for high prices by

producers

High Price

Low

Production

Skimming

What type of media ads are most

effective for you?

0

5

10

15

20

25

30

35

40

45

Newspapers & Magazines

Internet Billboards & Posters

Television Ads

Which type of media advertisements are most effective for you?

Market Segmentation

Segmenting the Market

Market Segments consuming Lite

The changing trends induce a

rising demand for electricity

The attractive features of lite

Will you want to try

apple lite if the option is

made available to you?

Have you ever tried a lite

before?

No barriers in entry

High market

share

High growth

rate

Stars

Laptops

Mobile phone

A name that requires

no introduction, no

explanation and very

little advertising to

give it clout is

known as Brand

name.

Competitive analysis

Positioning

Name/Brand Development

Creative/Testing

Name and tagline

Effective Packaging

Competitive

advantage

Packaging is unique

Performs the functions required

Promotes your product and brand

Identifiable

Box

Canes

Decoration

Pieces

Rings

Str

ength

• Company name

• New features

• Agreements

• Strong and reliable eco-system

Weakness • Limited hardware

upgrading option

• Political issue

• Economy issue

Opport

unit

ies • Increase Support of

applications

• Easy upgrade to software's and hardware's

• Reduce prices

• Improve the warranty plans

• New and strong security software's

Thre

ats

• Competition

• Software's expensive

• Long lasting rescission

• Windows vista and 7

• Switching in technology

• Increasing piracy

The life cycle of a product consists of four stages

1. Introduction

2. Growth

3. Maturity

4. Decline

Introduction

• Introduce in market

• Advertisement cost are typically high

• Most risky and expensive stage

Growth

• Sales and profits rise frequently at a rapid phase

• At the end of Growth stage profits decline due to exceeding competition

Maturity

• Initially sales continue to increase but at a decreasing rate

• Prices drop due to high competition

• At the end producers with high cost drop out of market

Decline

Sales volume decline due to these reasons:

• Better or less expensive product

• Need of product disappears

• People simply grow tired of product

Advertising is a form of

communication playing its role in

promoting a product

The response of consumer about the

effective modes of advertising

Promotion through Television

advertisements

Print Media (Newspapers &

Magazines)

Billboards and Pamphlets

The basic concept of distribution

The role of distribution in getting

the product to its target market

Services provided by middle men

Distribution channel for Apple Lite

“You can eliminate middle men but

you can’t eliminate the essential

distribution activities they perform”