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Presented by

Toni J. Chanakas M.Ed.

MarketingMarketing

Getting the Word Out

2Graphic Experience - Recruitment Piece

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Messaging & More Recruitment

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Easier to Reach “Target Audience”Limited Budgets

New Campaign

Campaign Ideas/Concept - Simplicity

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Typography = Clean & Simple

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Elevator Card - Key Talking Points

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Fund-Raising: Awareness

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Lobby Flyer: Simple with Pertinent Info.

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Connecting w/others / Spreading the Word

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Marketing: Creating Awareness• Distribution ChannelsTarget where Students Might Go

• CDC’s

• Free Clinics

• Daycare Centers

• Food Pantries (Salvation Army)

• Word-Of-Mouth

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Marketing: What is the Goal?• Recruitment

Target Market

• Awareness