MULTI-PLATFORM AD PACKAGES RICH MEDIA...

DISPLAY ADVERTISING - MOBILERICH MEDIAMULTI-PLATFORM AD PACKAGES

*Not available for mobile

$2.00$2.00$2.00$2.00$2.00

$1.00$3.00$3.00

Above-the-Fold*Section/Channel TargetingHomepage TargetingSite Targeting: Mcclatchy Audience Network or YahooOperating System (iOS, Android)

Animated CreativesExpanding Ad*In-Banner Video

Cost per thousand per additional target to be added to base rate for mobile and desktop placements.

TargetingOptions

Features

See accountrepresentative

for pricing

300x250

Each daily newsletter contains two 300x250 ad placements. Rates for this position may vary per opt-in list size. Exclusivity available for an additional 25% premium (on ‘as available’ basis).

Afternoon UpdateBreaking Sports NewsBusiness HeadlinesCrime and SafetyGovermentLocal News

OutdoorsPeter CallaghanSeattle MarinersSeattle SeahawksSports HeadlinesUW Huskies

Extend your brand across all of our platforms with our multi-platform ad packages. Packages and ad sizes extend across our desktop and mobile-friendly tablet and smartphone platform.

Reach users any time of the day and on any device.

$8.00

$6.00

$15.00

$6.00

$24.00

300x250320x50

300x250320x50300x250

300x600300x250 320x50

728x90

960x30960x110960x301024x106320x50

Desktop & Tablet: Medium RectangleMobile: Mobile Leaderboard

Desktop & Tablet: Medium RectangleMobile: Mobile LeaderboardMobile: Medium Rectangle

Desktop: Half Page Ad Desktop & Tablet: Medium RectangleMobile: Mobile Leaderboard

Desktop & Tablet: Leaderboard

Desktop: Sliding BillboardDesktop: FloorboardTablet: Sliding BillboardTablet: AdhesionMobile: Adhesion

*All desktop and tablet placements appear above the fold.

Branding Package 1*

Branding Package 2

300x600 Package

Leaderboard Package

High Impact Experience

All placements include geo-targeting

Monthly fees (unless otherwise noted)

Tacoma$ 1,500.00

$ 750.00 $ 350.00

$3,225.00 $ 1,650.00

$ 775.00

Olympia$ 1,200.00

$500.00$125.00

$ 2,700.00 $ 1,125.00

$ 300.00

WallpaperExpanding AdCorner PeelSliding Billboard

HomepageNews / SportsAll Other Sections

Desktop: Wallpaper, 300x250 ATF + choice of one other premium position Tablet: Mobile adhesion + 300x250 Phone: Mobile Adhesion + 320x50

HomepageNews Section FrontSports Section Front

Premium Rich Media Placements

Premium Rich Media Takeover

Animated: Flyout AdAnimated:Floating AdHalf Page Ad (300x600)

All premium ad placements are sold on a 24-hour sponsorship basis. All rich media placements include a tablet and smartphone adhesion ad unit.

$8.00

$16.00

BudgetBased

300x250, 728x90300x250, 728x90 (Android)300x250/728x90/320x50 300x250, 320x50

640x1001024x106320x480/480x320768x1024/1024x768

Tablet App: iPadPhone App: Android & iPhoneMobile RON: Web + AppMobile Phone: Android & iPhone

Mobile Web: Phone AdhesionMobile Web: Tablet AdhesionInterstitial: Phone AppInterstitial: Tablet App/Mobile Web

Run of Network: Tablet or SmartphoneHyper-Local Mobile (Geo Fencing or Radius Geo-Fencing)

Standard Placements

Premium Placements

Extended Reach Network*

*Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.

All placements include geo-targeting

$6.00

$15.00$15.00$24.00

$510.00$150.00

$16.00

300x250728x90300x100

300x600960x30/960x110960x30

1024x768768x1024/1024x768320x480/480x320

Desktop: Medium RectangleDesktop: LeaderboardDesktop: Ruler

Desktop: Half Page Ad Desktop: FloorboardDesktop: Sliding Billboard

Desktop: Flyerboard (30 Days)Desktop: Flyerboard (7 Days)

Interstitial: Between the PageMobile Interstitial: Tablet App or Mobile WebSmartphone App: Interstitial

Standard Placements

Premium Placements

Flyerboard

Between the PageInterstitials

All placements include geo-targeting

BudgetBased

See accountrepresentative for pricing

See accountrepresentative for pricing

Pre-Roll VideoExtended ReachNetwork

Pre-Roll Video

Video Production

Premium News Network Video Network (Channel & Behavioral Targeting Available)In-Stream Video: Pre-Roll, Mid-Roll, Post-RollYouTube TrueView

Pre-Roll Video320x50 Companion Ad

Ads appear within video player on The News Tribune, The Olympian and/or other McClatchy sites

Video production services are available. See your account representative for optionsand pricing

Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.

VIDEO ADS

$50.00

$65.00

$15.00

$15.00

$5.00

$15.00

Reporting Upgrade Options

A standard reporting dashboard is included with all digitalcampaigns. You can upgrade to a premium reporting dashboard and additional campaign

monitoring and tracking services with these options.

Premium Reporting Dashboard: Includes 1 proxy URL, pacing reporting, optimization recommendations and campaign monitoring

Premium Tracking Package: Includes call tracking number and up to 3 proxy tracking URL’s

Proxy / Call Tracking Setup Fee: One time fee

Call Tracking: One line with up to 30 minutes of usage

Call Tracking: Additional number

Proxy Tracking: Cost per each proxy URL

CAMPAIGN REPORTING

DISPLAY ADVERTISING - NEWSLETTER ADS

Our extended reach solution offers a large network of websites allowing you to target your ideal audience based on a variety of targeting options and tactics. Gain additional reach to a

highly qualified audience in order to increase brand awareness and performance.

Budget BasedSolutions

Run of Network (RON)Site RetargetingPremium News NetworkAudience TargetingSearch Re-TargetingContextual Keyword TargetingContextual Category Targeting

Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.

Facebook (Domain Ads)Facebook (Promoted Posts)Pre-Roll Video (RON, Audience, Channel)Half Page Ad (300x600)YouTube Display (300x250)In-Banner Video

EXTENDED REACH NETWORK

DISPLAY ADVERTISING - DESKTOP

ADD-ON FEATURES

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Floorboard Medium Rectangle / Ruler Leaderboard / Half Page Ad

Content marketing provides a powerful platform to create engagement, establish credibility and develop a relationship with the audience you seek. Now more than ever, investing in content marketing is a critical

component to building your business.

Content from reputable sources is most shared, while clicks from shared content are 5 times more likely to result in a purchase. Per dollar

spent, content marketing generates approximately 3 times as many leads as traditional marketing.

CONTENT MARKETING

NATIVE ADVERTISING

Using our highly targeted email marketing solutions, you will be able to discover, convert and maintain relationships with qualified prospects that are receptive to your message and offers. Maximize your

presence and direct your business to an audience that has asked for your message and can’t wait to hear from you!

Our robust email marketing program offers a variety of opportunities including custom email creation, access to both internal News Tribune and The Olympian opt-ins as well as third party list rental, and

email re-targeting. Speak with your account representative for more details and to start shaping your highly effective email marketing campaign!

EMAIL MARKETING SOLUTIONS

See accountrepresentative

for pricing

$25.00$250.00

Native Ad Packages

Additional Options

Package Includes:Native Ad Impressions on The News Tribune / The OlympianArticle content creation by credible journalistsReverse print 1/2 page print adOnline ad impressions to promote article

Additional Native Ad impressions (CPM)300x250 companion ad that appears on your article page

Our business marketing solutions are built to provide maximum exposure across a variety of different platforms while reaching the audience you desire. We’ll help you achieve your marketing

goals – from increasing your reach and driving leads to establishing your brand online and maintaining a good reputation. With packages tailored to meet all budgets, we have a solution for

your business, no matter your size.

KITCHENACCESORIES

Handmade

Three nesting pots with covers Pots may be aluminum, stainless steel, or porcelain-lined carbon steel. I prefer stainless because it resists dents and is easy to clean. Where weight and bulk is a primary concern, the kit can be reduced to two pots.

Eight-cup coffeepot or kettleA wide-based kettle heats faster and is less tippy than a coffeepot, and you can pour with one hand. Pack onions, green peppers, cheese, and other crushable/ breakables inside your empty kettle.

Two-quart, graduated plastic pitcherThis is convenient for mixing powdered drinks, pancake mixes, and instant puddings as well as for hauling water to the cooking site.

One thin-bladed sheath knifewith a 4- to 5-inch-long flat-ground blade. Try to spread jam, scrape peanut butter from the bottom of a poly bottle, or slice lunch meat or cheese with a common jackknife or husky "deer skinner" and you'll see why a thin, fixed-blade knife is so important.

Learn more about outdoor cooking utinsils by visiting our website: kitchenshop.com or visit us on facebook!

HandmadeKitchenAccessories

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BUSINESS BUILDER PACKAGES

$499.00$799.00$999.00

Go Local Get CompetitiveBe Seen & Heard

Business BuilderSolutions

Our Business Builder packages offer an affordable marketing solution for local businesses designed to deliver measurable results using a mix of effective digital advertising products.

Ask your account representative for more details.

SEARCH ENGINE MARKETING

Promote your products and grow your business in today’s considerably competitive marketplace with Search Engine Marketing (SEM). Using this powerful advertising medium your ads will be displayed alongside relevant search engine results pages such as Google or Bing using keyword bidding. Extend your advertising campaign through SEM to motivated

customers at the precise moment they’re ready to make a purchase.

$2.00/CPCBudget Based

$15.00

$90.00$140.00

$25.00/month

$400.00$300.00$150.00$150.00

$50.00$150.00

FacebookAdvertising

Social Presence Services

Development of Social Brand Pages

Domain AdsNewsfeed AdsSetup Fee

Social Posting (2x/week)Social Posting (4x/week)Social Software Plugin (Required for any social posting services)

Google+ Business PageFacebook Page BuildTwitter Account SetupFourSquare Account BuildFourSquare OfferEach Additional Social Page

SOCIAL MEDIA

REPUTATION MANAGEMENT

Take maximum control of how you are being seen online. In today’s digitally wired world, what people can see about you online is how they will form their opinion of your business and what

will influence their buying decisions - without even stepping foot through your door! Take charge of your online reputation with our suite of exclusive solutions.

Ask your account representative for more details.

$249.00$414.00$449.00

See accountrepresentative

Breaking Ground and Laying the FoundationBuilding the WallsApplying the Brick & Mortar

Mobile Friendly Site SetupLanding Page/Microsite DevelopmentCall Tracking

Reputation Management

Additional Options Available

Minimum 6 month commitment required. $150 setup feewaived. Discount available for 1st three months when you sign a contract.

BUSINESS MARKETING SOLUTIONS

DIGITALRATE CARDThe News Tribune and The Olympian connect you with your audience across multiple platforms and devices through our unique and innova-tive advertising solutions. We’ll help you create and effective strategy for your business by constructing personalized marketing campaigns suited to your unique business goals. Our dynamic suite of solutions put you front and center whether your digital plans include desktop, mobile, tablet or engaging video. Centralize and optimize your digital marketing campaigns with Display Advertising, Email Marketing, Reputation Management and more!

Effective Date: November 2015 | Advertising solutions brought to you by The News Tribune, The Olympian, Peninsula Gateway, Puyallup Herald and the NW GuardianSource Info: UCLA, 2012, Voltier Digital, 2012, Demand Metric, 2013