2
*Email design fee included in price Email Marketing Targeted List Rental Under 25,000 25,000 - 49,999 50,000 - 99,999 100,000 - 499,999 500,000 - 999,999 1,000,000+ A/B split charge (per split) Follow up email to opens Email re-targeting Rush fee (48 hours before send) Cancellation Fee (48 hours before send) List purchase TNT/Olympian List Rental Email Opt-in List Minimums apply $45 $38 $36 $32 Custom Quotes $300 $800 $8 cpm $300 $300 Ask for details $35 Video advertising is an effective way to capture your audience through sight, sound and motion. Video audiences are highly engaged and typically generate higher click-through rates than standard online campaigns. Take advantage of both in-banner and pre-roll video to effectively share your message. 15-Second Pre-Roll Video ROS $26 Targeted $30 Standard Advanced 30 -Second Non-Skippable Video ROS $30 Targeted $34 300x250 Pre-roll companion ad unit: Add $4 cpm Available Targeting: Geo-targeting, channel, platform (mobile/desktop) Production Need video production services? We can help! Ask for details on our video production capabilities. Video Advertising Targeted Display Network Our targeted display solution offers a large network of websites allowing you to target your ideal audience based on a variety of options and tactics. Gain additional reach to a highly qualified audience to increase brand awareness and generate engagement. We offer a variety of tactics and will continuously optimize your campaign to deliver the highest ROI based on your campaign objectives. Tactics include: Search & Contextual Keyword Targeting Contextual Category Targeting Event Targeting Pre-roll Video Site Retargeting Audience Targeting Conversion Zone Tracking Mobile Geo-Fencing Targeted display network campaigns are budget-based. Rates and estimated impressions vary based on tactic(s) running. Content Creation Article Promotion Article Page Add-Ons Incorporate your brand ads into the article page with companion units List or Advice Article (Blog Post) Reported Trend Article Industry Insight Feature Medium Infographic Large Infographic Advertiser Provided Content 400 - 500 Words 500 - 700 Words 700 - 900 Words Up to 5 data points Up to 10 data points Review / Editing $375 $525 $675 $1,275 $1,650 $225 Native Ads Native Video Ads Native Extension Ads - ROS Native Extension Ads - Geo-targeted Promo Display Ads 1/2 Page Reverse Print Ad $25 $30 $30 $36 $10 $350 300x250 OR 728x90 Companion Ad 300x250 AND 728x90 Companion Ad Facebook Newsfeed Widget $250 $375 $250 Native Advertising Content Marketing Content marketing provides a powerful platform to create engagement, establish credibility and develop a relationship with the audience you seek. Content from reputable sources is most shared, while clicks from shared content are 5 times more likely to result in a purchase. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. Rich Media Capture the attention of your audience through our high-impact rich media placements. From individual rich media sponsorships to complete take-overs, our solutions are sure to drive engagement and provide you with prominent exposure to showcase your brand and communicate your message. Each sponsorship/takeover will run exclusively for 24 hours. Choose from: Sliding Billboard, Pre-Expanded Billboard (homepage only), Wallpaper, Expanding Ad, Corner Peel or Flyout Ad Homepage News Sports Business Includes: • Rich Media Unit • Mobile Adhesion Ad Rich Media Sponsorship Rich Media Takeover Includes: • Rich Media Unit • Mobile Adhesion • 300x250 Companions • Floorboard Ad • Wallpaper www.TheNewsTribune.com www.TheOlympian.com $1,500 $1,250 $750 $350 $1,200 $1,000 $300 $125 Includes: • Pre-expanded Billboard • Wallpaper • 300x250 Companions Super Takeover Standard $2,750 - - - $2,000 - - - Includes: • Pre-expanded Billboard • Wallpaper • 300x250 Companions • Floorboard Ad Super Takeover Advanced $2,995 - - - $2,350 - - - $3,225 $3,000 $1,500 $625 $2,700 $2,500 $500 $300 Standalone $10 $10 $10 $16 $16 $16 $16 $16 728x90 300x250 320x50 300x600 Adhesion Ad Floorboard Ad Phone Interstitial* Tablet Interstitial Includes: • 320x50 • Floorboard • Adhesion • Sliding Billboard $ 36 CPM Premium** Includes: • 728x90 • 300x250 • 320x50 Includes: • 728x90 • 300x250 • 320x50 • 300x600 $ 14 CPM $ 10 CPM Standard Advanced Multi-Platform Branding Packages Display Advertising Extend your reach and visibility with our multi-platform ad packages. Packages include multiple ad sizes that serve across desktop, tablet and phone. Reach users any time of the day on any device. *Phone App Only **Premium package not available on homepage. ROS buys exclude homepage All placements / packages include geo-targeting and section targeting. In-banner video ads: Add $3.00 to base CPM

Need video Standard Advanced Premium** production …media.thenewstribune.com/documents/advertising/2017_digital_rate... · Cost is per each proxy URL ... the low rate of only $30

Embed Size (px)

Citation preview

*Email design fee included in price

Email MarketingTargeted List RentalUnder 25,00025,000 - 49,99950,000 - 99,999100,000 - 499,999500,000 - 999,9991,000,000+

A/B split charge (per split)Follow up email to opensEmail re-targetingRush fee (48 hours before send)Cancellation Fee (48 hours before send)List purchase

TNT/Olympian List RentalEmail Opt-in List

Minimums apply$45$38$36$32

Custom Quotes

$300$800

$8 cpm$300$300

Ask for details

$35

Video advertising is an effective way to capture your audience through sight, sound and motion. Video audiences are highly engaged and typically generate higher click-through rates than standard online campaigns. Take advantage of both in-banner and pre-roll video to effectively share your message.

15-Second Pre-Roll Video

ROS $26

Targeted $30

Standard Advanced30 -Second

Non-Skippable Video

ROS $30

Targeted $34

300x250 Pre-roll companion ad unit: Add $4 cpmAvailable Targeting: Geo-targeting, channel, platform (mobile/desktop)

ProductionNeed video production services?

We can help! Ask for details on our video

production capabilities.

Video Advertising

Targeted Display NetworkOur targeted display solution offers a large network of websites allowing you to target your ideal audience based on a variety of options and tactics. Gain additional reach to a highly qualified audience to increase brand awareness and generate engagement.

We offer a variety of tactics and will continuously optimize your campaign to deliver the highest ROI based on your campaign objectives. Tactics include:

Search & Contextual Keyword Targeting

Contextual Category Targeting

Event Targeting

Pre-roll Video

Site Retargeting

Audience Targeting

Conversion Zone Tracking

Mobile Geo-Fencing

Targeted display network campaigns are budget-based. Rates and estimated impressions vary based on tactic(s) running.

Content Creation

Article Promotion

Article Page Add-OnsIncorporate your brand ads into the article page with companion units

List or Advice Article (Blog Post)Reported Trend ArticleIndustry Insight FeatureMedium InfographicLarge InfographicAdvertiser Provided Content

400 - 500 Words500 - 700 Words700 - 900 WordsUp to 5 data pointsUp to 10 data pointsReview / Editing

$375$525$675

$1,275$1,650

$225

Native AdsNative Video AdsNative Extension Ads - ROSNative Extension Ads - Geo-targetedPromo Display Ads1/2 Page Reverse Print Ad

$25$30$30$36$10

$350

300x250 OR 728x90 Companion Ad300x250 AND 728x90 Companion AdFacebook Newsfeed Widget

$250$375$250

Native Advertising

Content MarketingContent marketing provides a powerful platform to create engagement, establish credibility and develop a relationship with the audience you seek.

Content from reputable sources is most shared, while clicks from shared content are 5 times more likely to result in a purchase. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

Rich MediaCapture the attention of your audience through our high-impact rich media placements. From individual rich media sponsorships to complete take-overs, our solutions are sure to drive engagement and provide you with prominent exposure to showcase your brand and communicate your message. Each sponsorship/takeover will run exclusively for 24 hours.

Choose from: Sliding Billboard, Pre-Expanded Billboard (homepage only), Wallpaper, Expanding Ad, Corner Peel or Flyout Ad

Homepage

News

Sports

Business

Includes:

• Rich Media Unit• Mobile Adhesion Ad

Rich MediaSponsorship

Rich Media Takeover

Includes:

• Rich Media Unit• Mobile Adhesion• 300x250 Companions• Floorboard Ad• Wallpaper

www.TheNewsTribune.com www.TheOlympian.com

$1,500

$1,250

$750

$350

$1,200

$1,000

$300

$125

Includes:

• Pre-expanded Billboard• Wallpaper• 300x250 Companions

Super TakeoverStandard

$2,750

-

-

-

$2,000

-

-

-

Includes:

• Pre-expanded Billboard• Wallpaper• 300x250 Companions• Floorboard Ad

Super TakeoverAdvanced

$2,995

-

-

-

$2,350

-

-

-

$3,225

$3,000

$1,500

$625

$2,700

$2,500

$500

$300

Standalone$10

$10

$10

$16

$16

$16

$16

$16

728x90

300x250

320x50

300x600

Adhesion Ad

Floorboard Ad

Phone Interstitial*

Tablet Interstitial

Includes:

• 320x50• Floorboard• Adhesion• Sliding Billboard

$36 CPM

Premium**

Includes:

• 728x90• 300x250• 320x50

Includes:

• 728x90• 300x250• 320x50• 300x600

$14 CPM$10 CPM

Standard Advanced

Multi-Platform Branding PackagesDisplay AdvertisingExtend your reach and visibility with our multi-platform ad packages. Packages include multiple ad sizes that serve across desktop, tablet and phone. Reach users any time of the day on any device.

*Phone App Only**Premium package not available on homepage. ROS buys exclude homepage

All placements / packages include geo-targeting and section targeting.In-banner video ads: Add $3.00 to base CPM

2017DIGITALRATE CARDThe TNT and OLY Media Group connects you with your audience across multiple platforms and devices through our unique and innovative marketing solutions and services. We’ll help you create an effective strategy for your business by developing personalized marketing campaigns suited to your unique business goals.

Ask your account representative for more information about these specialized products and services.

Campaign ReportingA standard reporting dashboard is included with all digital campaigns. You can upgrade to a premium package or add additional campaign monitoring and tracking services with these options:

• Premium Tracking Package: Includes call tracking number & up to 4 proxy tracking URLs• Proxy/Call Tracking Setup Fee: One-time fee• Call Tracking: One line with up to 30 minutes of usage• Call Tracking: Additional number• Proxy Tracking: Captures all post-click reporting. Cost is per each proxy URL• Caller Analytics: Provides demographic detail of caller as available

$65

$15$15$5

$15

$10

*All rates are monthly fees unless otherwise noted

View all solutions and services at www.media-tnt.com!

Lead Generation ServicesOur lead generation tools offer a complete package of applications that add value to your offering and generate quality leads for your business. For one simple monthly rate, add tools such as appointment setting, click-to-call and a save & share widget to your website. All for the low rate of only $30 per month!

Web Development ServicesNeed help establishing your presence online? Through our web development services we offer a mix of professional design, high-quality content, optimal user experience and sites that are designed to be mobile and SEO friendly. Whether you are an ecommerce site looking to drive transactions or a small business seeking lead generation, we offer affordable pricing for sites of all sizes.

Reputation ManagementTake maximum control of how you are being seen online. In today’s digitally wired world, what people can see about you online is how they will form their opinion of your business and what will influence their buying decisions - without even stepping foot through your door! Take charge of your online reputation with our suite of exclusive solutions.

Search Engine MarketingPromote your products and grow your business in today’s considerably competitive marketplace with Search Engine Marketing (SEM). Using this powerful advertising medium your ads will be displayed alongside relevant search engine results pages such as Google or Bing. Extend your advertising campaign through SEM to motivated customers at the precise moment they’re researching information or ready to make a purchase.

Social MediaAside from its size, what makes Facebook so attractive to marketers is its reach and engagement among users. The average US consumer spends more than 20 minutes on Facebook per day! Facebook is ahead of the social pack when it comes to tangible business results and is a key influencer in consumer purchase decisions. Place your message at the forefront of the decision making process through social advertising.

Business Marketing SolutionsOur business marketing solutions are built to provide maximum exposure across a variety of different platforms while reaching the audience you desire. We’ll help you achieve your marketing goals – from increasing your reach and driving leads to establishing your brand online and maintaining a good reputation. With options tailored to meet all budgets, we have a solution for your business, no matter your size.