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MSc Marketingat LSBU
Busy! 25,000 students in seven schools
Ranked top for marketing in London 2011,2012 & 2015 ... 2nd 2013,2014... 4th in the UK for teaching (National Student Survey 2015)
No 1 London Modern University for Business Management & Marketing (Guardian League Tables 2016)
… and in the UK top 10 for starting salaries
London South Bank University is…
History. For over 100 years, LSBU has helped its students achieve career success, whatever their ambition.
An international orientationMarketing students from over 35 different countries including: France, Italy, Greece, Turkey, Germany, UK, Denmark, Finland, Sweden, Spain, Russia, Chile, Hungary, Poland, Brazil, Columbia, Venezuela, USA, China, Taiwan, India, Bangladesh, Pakistan, Nigeria, Ghana, Sudan, Jordan, Lebanon, Mauritius, Sri Lanka, Lithuania….
International research collaborations in marketing with academics and leading global companies
London South Bank University has…
Why London?
Why London South Bank University?
Why London?
At least ten things to try (almost) within walking
distance.
First, put an oyster in your pocket
1. Look down on other Londoners
2. Eat fish & chips…
3. Have a quiet pint …
4. … or a nice cup of tea
5. Visit an old power station
6. Do some market research
7. Live in the past
8. See the future
Image by Hayes Davidson / Jason Hawkes
9. Keep in shape
10. Meet new people
… get to know another of the world’s busiest and most culturally rich capital cities by living and working in it.
(www.leftfootforward.org)
Why London South Bank University?
Facilities
• £6 million Learning Resources Centre
• £15 million new teaching centre opened
• Perry library and LISA available on-line and remote access
• Four restaurants and two bars on campus
• Excellent sports facilities and Sports Academy
• Four Halls of Residence, all within walking distance of the University and the major tourist spots in London
• Apply with offer (asap)
• 4 Residential Buildings
• Max 10 minute walk
• £114 to £141 per week currently
– low rent for Central London
– Very popular – no guarantees
Accommodation
•1,400 single study bedrooms
•En suite and standard rooms
•Personal telephone and data points in rooms
Accommodation
Course Information
MSc Marketing
Start September or January
Leuven BANABA & LSBU MSc Marketing
• Credit for BANABA programme
• Complete the MSc Marketing programme in a shorter amount of time
• Our programme is normally three semesters but you will be able to complete it in just two semesters
• You can start in September or January having successfully completed the BANABA Marketing Communications Programme
Year OneSept - July
KH Leuven
Marketing Communications
Pathway
Award
Bachelor Advanced Business
Management
Year TwoJan - July
LSBU London
Masters Dissertation
Award
MSc Marketing
MSc MarketingStarting LSBU September 2016
Year TwoSept – Jan
LSBU London
Research Methods
Plus a choice of 2 electives:
Cross Cultural Buyer BehaviourInternational Pricing and PerformanceIntegrated Marketing Communications
Award PG Diploma Marketing
Year OneSept - JulyKH Leuven
Marketing Communications
Pathway
Award
Bachelor Advanced Business
Management
Year TwoJuly - Dec
LSBU London
Masters Dissertation
Award
MSc Marketing
MSc MarketingStarting LSBU January 2017
Year TwoJan - July
LSBU London
Research MethodsAnd 2+ electives :• International Brand
Management• Integrated Marketing
Communications• International Pricing• International Marketing• Digital & Social Media• Public Relations
Award PG Diploma Marketing
• Horsley Towers, Surrey -1st weekend February
• Cultural and team building activities
• Networking
• Dinner and guest Speaker
• Live Case Study work shops on:– Corporate Values and Ethics
• Dissertation discussions
• Presentations
• Spa, Karaoke, Dancing, Fun …
• Prize giving, traditional lunch
Residential
Residential
– Visiting guest speakers from industry
– Live case studies
– Theoretical concepts applied to real world practice
– Analysis of emerging issues in Marketing
– Taught by a rich and experienced marketing group• All with industry backgrounds
• Research backgrounds
• Members of professional bodies IoD, CIM, IDM, Academy of Marketing & HEA Fellows
• Professors and Ph.D and all qualified to PG level teaching
• Scholarly research and enterprise rich
Key Course Attributes
Admissions criteria
– Undergraduate degree
– Successful completion of BANABA program
– English Qualification (IELTS or TOEFL)
• or telephone interview
– Copy of passport
How to apply?
• Applications should be made on line at:
• All full-time undergraduate students apply via UCAS
• https://www.ucas.com/ucas/postgraduate/apply-and-track– University's Institution Code L75
• Please make sure you do the following:– identify yourself as a Leuven student in the Details box on the form
– attach transcripts of grades from undergrad degree
– & BANABA grades achieved so far• Leuven will then notify us when you have finally completed the full programme
– attach English language certificate
– Copy of passport
Admissions process
– Following receipt of application
– You may be required to take part in a telephone interview
– You will receive a conditional offer within 3 weeks
– Once you have successfully completed the BANABA programme, this will become an unconditional offer
– Closing date for applications: • End of July for September start ~ November for January start
– However, if you want to apply for student accommodation then you need to apply as soon as possible
Tuition Fees
• £2520 per semester
– Postgraduate Diploma Marketing (1 semester)
– MSc Marketing including dissertation (2 semesters)
The Alumni Network
Professional Contact
Social & Professional Contact
Relationships
Professional Contact
Social Contact
Central Contact
Where are they now …
• 30+ Alumni at Ogilvy Advertising London– Accounts executives– Accounts Managers– Accounts Director– Partner– Magazine print
• Social Media executive – McCann Ericsson• Digital Managers
– e-search Vision– Barclays Bank– Google– Amazon
• Product and Brand Managers: Unilever, L’Oreal, Arla, Bic, Nestle
• Market Researchers: NoP, Ipsos Mori
• PR assistants and managers – Edelman PR, Hills & Knowlton, IDM
• Marketing Managers: EMEA (Standard & Poors), Association of Business Executives, UBM, HSBC, Barclays
Student & Graduate Careers
Petia Koleva-Kalushkova MScSenior Account Manager for Performics/Zenith Optimedia, Publices Group.
Nate Fuller MSc Marketing and Communications Manager, First Mile
Current Marketing Careers LSBU students
Current Marketing Careers LSBU Graduates
Lareina Humberstone MSc 2009 Digital/communications manager Barclays Retail Bank
Franziska Plattner MSc 2010Microsoft Account Management Enterprise & Partner Group, German Market. Global graduate scheme
Kristian Spaabaek MSc 2008 Senior Brand Manager at Arla Foods.
Adrien Lolly MSc 2005 Senior Sales Manager at Bankers Accuity
Gitte Bjerregård Pedersen MSc 2010 Ad-Operations Manager Neo@Ogilvy - Ogilvy & Mather's global media agency and
performance marketing network ...
Flavio Boubli MSc 2009Qualitative researcher at TNS Italy
Thanks for listening ...
Questions to:
Mel Godfrey godfrem@lsbu.ac.uk
Anita Peleg pelega@lsbu.ac.uk
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