View
228
Download
0
Category
Preview:
Citation preview
8/4/2019 MR Assignement- 08.04
1/15
Presented By : Archana U
Bimlesh N
Santosh G
Uma Kodli
8/4/2019 MR Assignement- 08.04
2/15
To come up with a report on Potential Diabetic population in the
country/region due to change in lifestyles
Making the health care ministry aware of the increased no. of
diabetic patients in India and its effect on the future of the countryif not mitigated on time.
To provide directions towards prevention of Diabetes in the
country
To help develop IMC strategies including awareness programs on
behalf of Ministry of Health, Govt. of India
8/4/2019 MR Assignement- 08.04
3/15
Lifestyle disease:A disease associated with the way a person or group of people lives
The possibility of an Indian suffering from a lifestyle disease is four per cent greater than people from
other nationalities.
Today's 24x7 world order leaves little room for entertainment, social life, exercise and regular eating
and sleeping patterns. Time is being converted into money and personal priorities take back seats as
corporate interests and personal ambitions take centre stage.
Mainly caused due to reduced physical activity and consumption of fast food and alcohol.
8/4/2019 MR Assignement- 08.04
4/15
The body is made of millions of cells that
need energy to function. The food you eat is
turned into sugar, called glucose. Sugar is
carried to the cells through the blood
stream. It is one of many substances
needed by cells to make energy.
Without energy, all
cells die.
For glucose to enter the cells, 2 conditions
must be present. First, the cells must have
enough "doors," called receptors. Second, asubstance called insulin is needed to
"unlock the receptors." Once these two
conditions are met, glucose enters the cell
and is used by the cell to make energy.
8/4/2019 MR Assignement- 08.04
5/15
Classified as Type-1 & Type-2
Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In
type 1 diabetes, the body does not produce insulin. Insulin is a hormone that needed to convert sugar (glucose),
starches and other food into energy needed for daily life.
Type 2 diabetes is the most common form of diabetes. In type 2 diabetes, either the body does not produce enough
insulin or the cells ignore the insulin. Insulin is necessary for the body to be able to use glucose for energy. When youeat food, the body breaks down all of the sugars and starches into glucose, which is the basic fuel for the cells in the
body. Insulin takes the sugar from the blood into the cells.
In our presentation we would focus on Type-2 diabetes
Poor Diet (Malnutrition Related Diabetes) : Improper nutrition, low protein and fibre intake, high intake of refined
products
Obesity and Fat Distribution : Being overweight means increased insulin resistance
Sedentary Lifestyle : People with sedentary lifestyle are more prone to diabete
Stress : Physical injury or emotional disturbance, 24/7 working hours, high work pressure, lack of sleep
Hypertension : Studies concludes direct relation between high systolic pressure and diabetes.
8/4/2019 MR Assignement- 08.04
6/15
A survey conducted by World Health Organization shows that the largest number of diabetic
patients in the world is in India, hence India has been accorded the status of Diabetic Capital
of the world. Currently 50.8 million suffering from it.
8/4/2019 MR Assignement- 08.04
7/15
Symptoms:
Increased thirst
Increased urination
Increased appetite
Fatigue
Blurred vision
Frequent and/or slow-healing
infections
Erectile dysfunction in menDisorientation, confused, lack of
concentration
Treatment & Precautions:
Monitor blood glucose levels
Diet, exercise, medication
Weight loss
Healthy eating.
Untreated Consequences:
Cardiovascular disease
Heart attacks
StrokesBlindness
Kidney failure
Amputations
8/4/2019 MR Assignement- 08.04
8/15
Impact on Household :
Social
Financial cost Time cost
Psychological cost
Economic:
Financial cost Time cost
Psychological cost
Impact on Sector :
Health
Cost of In-patient care Cost of out-patient care
Long term care of disabled
Economic:
Abseteeism Permanent disability
cost due to mortality
Information Source:http://www.biosciencetrends.com/action/downloaddoc.php?docid=66
http://www.biosciencetrends.com/action/downloaddoc.php?docid=66http://www.biosciencetrends.com/action/downloaddoc.php?docid=668/4/2019 MR Assignement- 08.04
9/15
Recent WHO projections indicate that India is a
world Leader with over 35 million people with
diabetes
Predicted to increase to 80 million by 2030
1970s 2.5% of people in Urban areas and 1% in rural
had diabetes
By 2009 up to 16% of urban and 7% in rural had
diabetes
Diabetes consumes up to 35% of Income of an
average Indian family
8/4/2019 MR Assignement- 08.04
10/15
Diabetes awareness programs to be conducted on a regular basis to
educate the masses w.r.t Diabetes causes, effects & prevention through
various media channels
Free Diabetes check camps to be organised by GOI more often every year
in various locations Making the cure available, accessible and affordable for low income groups
To inculcate Diabetes awareness at early ages, conduct awareness
programs & check ups at schools & colleges
Funds for Building and maintaining more parks in cities within 3 5 KM of
each locality Regulation to print effects of trans fats in junk and fast food products
Tax concession for corporate funding for employee health welfare training
and awareness programs
Less taxes for aerobics, gyms and the like
8/4/2019 MR Assignement- 08.04
11/15
Planned & monitored centrally with the Ministry
Adapted Locally, rooted in local clusters
Branding of a development programme
Communication Media
Mass
Television
Internet
Awareness Campaigns
Family Physicians
Celebrity Endorsements
8/4/2019 MR Assignement- 08.04
12/15
As the lives of our TG is already stressful, it is recommended to avoid fear appeal
in our communication
Take the Happy/educative approach for any IMC related activities
Make them believe that receiving the diagnosis of diabetes actually would make
them healthier and eventually happier because of their new choices in diet,
exercise program, new movement patterns, postural habits, and generally more
positive outlook on life.- Alexandra technique
(http://www.alexandertechnique.com/articles/diabetes/ ) Using an influential figure to communicate it to the masses. For e.g- sachin
tendulkar (resembles fitness)
The affluent class is more prone to diabetes than rural India, hence we wouldtarget the affluent class in our advertisements.
health promotional activities targeting migrants and their families would help
reduce the risk factors for obesity and diabetes and slow the progress of the
epidemic.
Making health care awareness in schools and workplace.
http://www.alexandertechnique.com/articles/diabetes/http://www.alexandertechnique.com/articles/diabetes/8/4/2019 MR Assignement- 08.04
13/15
A Step in the Right DirectionLose Weight & Lower Your Risk for Type 2
Diabetes
8/4/2019 MR Assignement- 08.04
14/15
Small Step#1: Set goals to have adequate sleepSmall Step#2 : Set a weight loss goal you can meet
Small Step# 3: Make healthy food choices every day
Small Step#4: Strive to become more physically active
8/4/2019 MR Assignement- 08.04
15/15
Do you wish to be one among the many
diabetic patients ???
Sure you all will follow the small steps???
Lead a Healthy Happy Lifestyle Ever
After !!
THANK YOU
Recommended