MR Assignement- 08.04

8/4/2019 MR Assignement- 08.04

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Presented By : Archana U

Bimlesh N

Santosh G

Uma Kodli


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To come up with a report on Potential Diabetic population in the

country/region due to change in lifestyles

Making the health care ministry aware of the increased no. of

diabetic patients in India and its effect on the future of the countryif not mitigated on time.

To provide directions towards prevention of Diabetes in the

country

To help develop IMC strategies including awareness programs on

behalf of Ministry of Health, Govt. of India


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Lifestyle disease:A disease associated with the way a person or group of people lives

The possibility of an Indian suffering from a lifestyle disease is four per cent greater than people from

other nationalities.

Today's 24x7 world order leaves little room for entertainment, social life, exercise and regular eating

and sleeping patterns. Time is being converted into money and personal priorities take back seats as

corporate interests and personal ambitions take centre stage.

Mainly caused due to reduced physical activity and consumption of fast food and alcohol.


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The body is made of millions of cells that

need energy to function. The food you eat is

turned into sugar, called glucose. Sugar is

carried to the cells through the blood

stream. It is one of many substances

needed by cells to make energy.

Without energy, all

cells die.

For glucose to enter the cells, 2 conditions

must be present. First, the cells must have

enough "doors," called receptors. Second, asubstance called insulin is needed to

"unlock the receptors." Once these two

conditions are met, glucose enters the cell

and is used by the cell to make energy.


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Classified as Type-1 & Type-2

Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In

type 1 diabetes, the body does not produce insulin. Insulin is a hormone that needed to convert sugar (glucose),

starches and other food into energy needed for daily life.

Type 2 diabetes is the most common form of diabetes. In type 2 diabetes, either the body does not produce enough

insulin or the cells ignore the insulin. Insulin is necessary for the body to be able to use glucose for energy. When youeat food, the body breaks down all of the sugars and starches into glucose, which is the basic fuel for the cells in the

body. Insulin takes the sugar from the blood into the cells.

In our presentation we would focus on Type-2 diabetes

Poor Diet (Malnutrition Related Diabetes) : Improper nutrition, low protein and fibre intake, high intake of refined

products

Obesity and Fat Distribution : Being overweight means increased insulin resistance

Sedentary Lifestyle : People with sedentary lifestyle are more prone to diabete

Stress : Physical injury or emotional disturbance, 24/7 working hours, high work pressure, lack of sleep

Hypertension : Studies concludes direct relation between high systolic pressure and diabetes.


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A survey conducted by World Health Organization shows that the largest number of diabetic

patients in the world is in India, hence India has been accorded the status of Diabetic Capital

of the world. Currently 50.8 million suffering from it.


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Symptoms:

Increased thirst

Increased urination

Increased appetite

Fatigue

Blurred vision

Frequent and/or slow-healing

infections

Erectile dysfunction in menDisorientation, confused, lack of

concentration

Treatment & Precautions:

Monitor blood glucose levels

Diet, exercise, medication

Weight loss

Healthy eating.

Untreated Consequences:

Cardiovascular disease

Heart attacks

StrokesBlindness

Kidney failure

Amputations


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Impact on Household :

Social

Financial cost Time cost

Psychological cost

Economic:

Financial cost Time cost

Psychological cost

Impact on Sector :

Health

Cost of In-patient care Cost of out-patient care

Long term care of disabled

Economic:

Abseteeism Permanent disability

cost due to mortality

Information Source:http://www.biosciencetrends.com/action/downloaddoc.php?docid=66
http://www.biosciencetrends.com/action/downloaddoc.php?docid=66http://www.biosciencetrends.com/action/downloaddoc.php?docid=66


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Recent WHO projections indicate that India is a

world Leader with over 35 million people with

diabetes

Predicted to increase to 80 million by 2030

1970s 2.5% of people in Urban areas and 1% in rural

had diabetes

By 2009 up to 16% of urban and 7% in rural had

diabetes

Diabetes consumes up to 35% of Income of an

average Indian family


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Diabetes awareness programs to be conducted on a regular basis to

educate the masses w.r.t Diabetes causes, effects & prevention through

various media channels

Free Diabetes check camps to be organised by GOI more often every year

in various locations Making the cure available, accessible and affordable for low income groups

To inculcate Diabetes awareness at early ages, conduct awareness

programs & check ups at schools & colleges

Funds for Building and maintaining more parks in cities within 3 5 KM of

each locality Regulation to print effects of trans fats in junk and fast food products

Tax concession for corporate funding for employee health welfare training

and awareness programs

Less taxes for aerobics, gyms and the like


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Planned & monitored centrally with the Ministry

Adapted Locally, rooted in local clusters

Branding of a development programme

Communication Media

Mass

Print

Television

Internet

Awareness Campaigns

Family Physicians

Celebrity Endorsements


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As the lives of our TG is already stressful, it is recommended to avoid fear appeal

in our communication

Take the Happy/educative approach for any IMC related activities

Make them believe that receiving the diagnosis of diabetes actually would make

them healthier and eventually happier because of their new choices in diet,

exercise program, new movement patterns, postural habits, and generally more

positive outlook on life.- Alexandra technique

(http://www.alexandertechnique.com/articles/diabetes/ ) Using an influential figure to communicate it to the masses. For e.g- sachin

tendulkar (resembles fitness)

The affluent class is more prone to diabetes than rural India, hence we wouldtarget the affluent class in our advertisements.

health promotional activities targeting migrants and their families would help

reduce the risk factors for obesity and diabetes and slow the progress of the

epidemic.

Making health care awareness in schools and workplace.
http://www.alexandertechnique.com/articles/diabetes/http://www.alexandertechnique.com/articles/diabetes/


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A Step in the Right DirectionLose Weight & Lower Your Risk for Type 2

Diabetes


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Small Step#1: Set goals to have adequate sleepSmall Step#2 : Set a weight loss goal you can meet

Small Step# 3: Make healthy food choices every day

Small Step#4: Strive to become more physically active


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Do you wish to be one among the many

diabetic patients ???

Sure you all will follow the small steps???

Lead a Healthy Happy Lifestyle Ever

After !!

THANK YOU

Documents

MR Assignement- 08.04