Monar Strategic Limited_2016

TABLE OF CONTENTS

01

WHAT WE DO

03

WHAT WE HAVE

DONE

04

WHAT CAN WE

DO

05

CONTACT US

02

HOW WE DO IT

WHAT WE DO

Monar Strategic Limited is a consumer marketing agency that unmasks and uses

insights to develop targeted Through The Line marketing with a key focus on

exceeding results aligned with your organizations strategic objectives.

HOW WE DO IT

Client Brief

Clarity on Product USP,

Objective, Deliverable

Consumer Brief

Insights from sample target consumer using various qualitative methods:

observation, diaries, interviews, source of information

Creative Communication

Packaging insights into client objectives to inform creative communication;

Relatable imaging, choice words, personal aspiration, overcoming barrier

We focus on Four Key Pillars to deliver: Client, Consumer, Communication & Convenience

Excellent

Customer

Convenient

Execution

THEN WE ADD DIGITAL PLATFORMS FOR SUSTENANCE

We Customize our Digital Project Platforms to

track, attribute, verify & store all results,

feedback and insights as well as for sustained

communication in the form of a customer

database

WHAT WE HAVE DONE

Community Forums Activation- OLX

• OLX had an amazingly high awareness level

of 98% but low usage of 2%. OLX sought

ways of matching usage to awareness

through direct to consumer engagement

activities.

• We managed to get over 65,000 people

register and list and item on OLX. This led to:

• Increased lister base

• Increased return listing by users

• More awareness on safety during

online interaction

MOVING CHEESE PROJECT APP

• We built a mobile app for brand

ambassadors to upload every listing

acquired on-the-go

• Data verification would happen instantly

and give agency feedback on validity

• Backend would analyse and give agencies

and OLX management performance

breakdowns of individual brand

ambassadors or agency depending on

user level

• System would highlight invalid data for

agencies and brand ambassadors to

follow-up on with item

MALL ACTIVATION

WE DESIGNED AND PRODUCED THE UNIFORM

WE DESIGNED AND PRODUCED SET UP

ACCURATE PROFILING AND TARGETING OF

CUSTOMERS

Aggressive Sampling Activation- DAIMA YOGHURT

Daima was repositioning from a small family business to a mainstream

brand. Through consumer engagement, we came up with strategies and

tactics around getting the brand into peoples mouths as the first years

sole objective.

Our main tactics were to:

• Make the brand modern, young and energetic

• Aggressive Sampling through general trade, modern retail, special

events and fairs as well as institutions marketing

• Penetration strategy through listing and distribution tactics

Within the 1st year of our activities, Daima became the leading

product under the thick yoghurt category.

REPOSITIONING

SEEDING AND SAMPLING CREAMBELL ICE CREAM

IN STORE ACTIVATION

SPECIAL EVENTS ACTIVATIONS

AGGRESSIVE SAMPLING

KIDS FESTIVAL

EVENT MANAGEMENTSPONSORSHIP MANAGEMENT

PROGRAM MANAGEMENT

Monar Strategic also coordinated Ticket sales, School

activations and Branded Merchandise production

CUSTOM TARGETED CONSUMER PLATFORMS

SOCIAL CAMPAIGN SCORE CARD

Launched in Mid-2015, as a non-profit making initiative,

A Tree in Every Home seeks to improve Kenya’s climatic

condition by involving volunteers in planting

approximately 12,000,000 trees around the country:

We have served from Conceptualization, Identity, Building

of online and offline Platforms as well as Mobilization of

Volunteers dubbed #Treevolutionists

• Planted more than 210,000 Trees through our 2,550+

#Treevolutionists network

• Planted 20,000 Trees in collaboration with Kenya

Forestry Services

• Conducted 3 Tree drives in Siaya, Migori and Bondo

• Worked with 18 schools and 15 women groups

• Survival rate of 80% and above of planted trees

• Maintained a vibrant Facebook Network of

#Treevolutionists

www. treeineveryhome.org

THE FUTURE OF REAL ESTATE

CROSS INDUSTRY WINNERS

PR COVER WORTH 10 M

Our Role was: Stakeholder management, PR Management, Event Management

CUSTOM TARGETED CONSUMER PLATFORMS

LETS TALK ABOUT YOUR NEEDS

THANKYOUMONAR STRATEGIC PRESENTATION BY RITA OYIER

ADDRESS : 50 KUNDE ROAD, LAVINGTON, TEL: +254 725 158 648,

EMAIL: RITA@MONARSTRATEGIC.COM , URL: WWW.MONARSTRATEGIC.COM