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TABLE OF CONTENTS
01
WHAT WE DO
03
WHAT WE HAVE
DONE
04
WHAT CAN WE
DO
05
CONTACT US
02
HOW WE DO IT
WHAT WE DO
Monar Strategic Limited is a consumer marketing agency that unmasks and uses
insights to develop targeted Through The Line marketing with a key focus on
exceeding results aligned with your organizations strategic objectives.
HOW WE DO IT
Client Brief
Clarity on Product USP,
Objective, Deliverable
Consumer Brief
Insights from sample target consumer using various qualitative methods:
observation, diaries, interviews, source of information
Creative Communication
Packaging insights into client objectives to inform creative communication;
Relatable imaging, choice words, personal aspiration, overcoming barrier
We focus on Four Key Pillars to deliver: Client, Consumer, Communication & Convenience
Excellent
Customer
Convenient
Execution
THEN WE ADD DIGITAL PLATFORMS FOR SUSTENANCE
We Customize our Digital Project Platforms to
track, attribute, verify & store all results,
feedback and insights as well as for sustained
communication in the form of a customer
database
WHAT WE HAVE DONE
Community Forums Activation- OLX
• OLX had an amazingly high awareness level
of 98% but low usage of 2%. OLX sought
ways of matching usage to awareness
through direct to consumer engagement
activities.
• We managed to get over 65,000 people
register and list and item on OLX. This led to:
• Increased lister base
• Increased return listing by users
• More awareness on safety during
online interaction
MOVING CHEESE PROJECT APP
• We built a mobile app for brand
ambassadors to upload every listing
acquired on-the-go
• Data verification would happen instantly
and give agency feedback on validity
• Backend would analyse and give agencies
and OLX management performance
breakdowns of individual brand
ambassadors or agency depending on
user level
• System would highlight invalid data for
agencies and brand ambassadors to
follow-up on with item
MALL ACTIVATION
WE DESIGNED AND PRODUCED THE UNIFORM
WE DESIGNED AND PRODUCED SET UP
ACCURATE PROFILING AND TARGETING OF
CUSTOMERS
Aggressive Sampling Activation- DAIMA YOGHURT
Daima was repositioning from a small family business to a mainstream
brand. Through consumer engagement, we came up with strategies and
tactics around getting the brand into peoples mouths as the first years
sole objective.
Our main tactics were to:
• Make the brand modern, young and energetic
• Aggressive Sampling through general trade, modern retail, special
events and fairs as well as institutions marketing
• Penetration strategy through listing and distribution tactics
Within the 1st year of our activities, Daima became the leading
product under the thick yoghurt category.
REPOSITIONING
SEEDING AND SAMPLING CREAMBELL ICE CREAM
IN STORE ACTIVATION
SPECIAL EVENTS ACTIVATIONS
AGGRESSIVE SAMPLING
KIDS FESTIVAL
EVENT MANAGEMENTSPONSORSHIP MANAGEMENT
PROGRAM MANAGEMENT
Monar Strategic also coordinated Ticket sales, School
activations and Branded Merchandise production
CUSTOM TARGETED CONSUMER PLATFORMS
SOCIAL CAMPAIGN SCORE CARD
Launched in Mid-2015, as a non-profit making initiative,
A Tree in Every Home seeks to improve Kenya’s climatic
condition by involving volunteers in planting
approximately 12,000,000 trees around the country:
We have served from Conceptualization, Identity, Building
of online and offline Platforms as well as Mobilization of
Volunteers dubbed #Treevolutionists
• Planted more than 210,000 Trees through our 2,550+
#Treevolutionists network
• Planted 20,000 Trees in collaboration with Kenya
Forestry Services
• Conducted 3 Tree drives in Siaya, Migori and Bondo
• Worked with 18 schools and 15 women groups
• Survival rate of 80% and above of planted trees
• Maintained a vibrant Facebook Network of
#Treevolutionists
www. treeineveryhome.org
THE FUTURE OF REAL ESTATE
CROSS INDUSTRY WINNERS
PR COVER WORTH 10 M
Our Role was: Stakeholder management, PR Management, Event Management
CUSTOM TARGETED CONSUMER PLATFORMS
LETS TALK ABOUT YOUR NEEDS
THANKYOUMONAR STRATEGIC PRESENTATION BY RITA OYIER
ADDRESS : 50 KUNDE ROAD, LAVINGTON, TEL: +254 725 158 648,
EMAIL: [email protected] , URL: WWW.MONARSTRATEGIC.COM