Model of Iconographic Analysismy.liuc.it/MatSup/2017/A78603/LIUC2018_LESSON3_systems...F. Novembre,...

A design that sets a bench mark for others to follow.A design that sets new standards in terms of quality, functions/features or style. A ground breaking design, in terms of its technology or manufacturing techniques used during its production.A design that improves on the past.A design that stands the test of time, remaining popular despite the passing of years.A design that stays in the memory of those who see/use it.A design that is often recognised immediately by consumers.A design that inspires other designers.A design that sets a trend.A design that is innovative.A design that is aesthetically pleasing.A design that has its place in history, or even helps change history.

Model of Iconographic Analysis

What is an iconic design

COURSE SCHEDULEDESIGN MANAGEMENT

DESIGN MANAGEMENT

SESSION1 10.04.2018

Brief Presentation

MIA AnalysisSofas

MIA ApplicationSofas

and MIA Model Report

SESSION 224.04.2018

Theory

MIA AnalysisChairs and Tables

MIA ApplicationChairs and Tables

MIA Model Report

SESSION 302.05.2018

Theory

MIA AnalysisSystems & armchairs

MIA ApplicationSystems and armchairs

MIA Model Report

SESSION 415.05.2018

Theory

MIA AnalysisLighting

MIA ApplicationLighting

MIA Model Report

SESSION 522.05.2018

FinalExam

Session

Follow up. 20 minExercise check

part1. 30 minWhat is an iconic design? 3 keys for systems

part2. 40 minproduct class analysis systems-technologies and manufacturing processes

Break. 15 min

part3. 30 minmia. examples systems and armchairs

part4. -exercise 1. 20min + debate 15 min-exercise 2. 20min + debate 15min-exercise 3. 20min + debate 15 min

Lesson 3

CORSO DI L AUREA MAGISTRALE IN ECONOMIA AZIENDALE E MANAGEMENT

DESIGN MANAGEMENT

Lesson 3.1 - what is an icon?Lesson 3.2 - product class analysis / systems and armchairs

THEORY /FRAMEWORK

MIA(MODEL OF ICONOGRAPHIC ANALYSIS)

METHODOLOGY

EXERCISE

PRODUCT CLASS

ANALYSIS SYSTEM / ARMCHAIR

LESSON 3. OVERVIEW

WHAT IS AN ICONIC DESIGN?

KEY MESSAGE

An iconic design represents something that is highly recognizable through memory, innovation or differentiation,

and that stands the test of time over markets or media.

Timeless objects, originated by mixing innovation and originality that remain in the collective memory, becoming

symbols of our lives.

WHAT IS AN ICONIC DESIGN

JoeD’Urbino-De Pas-Lomazzi, Poltronova

Nuvola RossaV. Magistretti, Cassina

CarltonE. Sottssas, Memphis

UpG. Pesce, B&B Italia

ComponibiliFerrieri. Kartell

NuageC. Perriand, Cassina

Blow UpD’Urbino-De Pas-Lomazzi,

LC6Le Corbusier, Cassina

Understanding the different kinds of signs a product has, and how these signs work together, in order to perceive their added value.

HOW TO RECOGNIZE AN ICONIC DESIGN

+DESIGN KEYS PRODUCT KEYS

PRODUCT ANALYSIS

TECHNOLOGICAL ASPECTSMATERIALS

PRODUCTION PROCESSESFUNCTION

+ICONOGRAPHIC CONTENT

ICONOGRAPHIC VALUE

DESIGN KEYS PRODUCT KEYS

1.A design that sets a bench mark for others to follow. 2.A ground breaking design, in terms of its technology or manufacturing techniques used

during its production. 3.A design that sets new standards in terms of quality, functions/features or style.

4.A design that stands the test of time, remaining popular despite the passing of years.5.A design that improves on the past.

6.A design that is often recognised and stays in the memory by consumers.

7. A design that sets a trend.8. A design that is innovative.

9. A design that is aesthetically pleasing.

SKIPStudio Kairos, Poliform, 2009

A design that sets a trend.

DESIGN KEYSArchitectural reach

PRODUCT KEYShigh-end material mix

PRODUCT KEYSTYPOLOGYmodular system (day)

SACCOGatti-Paolini-Teodoro, Zanotta, 1968

A design that sets a trend.

DESIGN KEYSRadical movementes

PRODUCT KEYSno structure

PRODUCT KEYS

pellets

TYPOLOGY

606 UNIVERSALD. Rams, DePadova, 1960

A design that is innovative.

DESIGN KEYS“A bookcase should be neutral, its life comes from the books it contains.” D. Rams

PRODUCT KEYSDESIGN KEYSendlessly replicable

PRODUCT KEYStotal aluminum (extrusion / sheet working)

TYPOLOGYmodular “a giorno” system (day)

LADY CHAIRMarco Zanuso, Cassina, 1951

A design that is innovative.

TYPOLOGYArmchair

DESIGN KEYSorganic curves and technological innovation

PRODUCT KEYSmetal fram and upholstered foam

SHELF XN. Fukasawa, B&B Italia

A design that is aesthetically pleasing.

PRODUCT KEYScostant thickness

TYPOLOGY DESIGN KEYSminimal look

PRODUCT KEYSmonomateric

ARCHIBALDJeanMarie Massaud, Poltrona Frau, 2009

A design that is aesthetically pleasing.

TYPOLOGYDESIGN KEYShi craft detail

PRODUCT KEYSdie cast base + upholstered seating

PRODUCT ANALYSIS

TECHNOLOGICAL ASPECTSMATERIALS

PRODUCTION PROCESSESFUNCTION

+ICONOGRAPHIC CONTENT

ICONOGRAPHIC VALUE

DESIGN KEYS PRODUCT KEYS

PRODUCT KEYS ANALYSIS: SYSTEMS

MATERIALS & PRODUCTION PROCESSES

METAL GLASSENGINEERED WOOD COVERS

PRODUCT KEYS ANALYSIS: ENGINEERED WOOD

PRODUCTION PROCESSES

MDF | PARTICLEBOARD

MODERNP. Lissoni, Porro

PRODUCTION PROCESSES. MDF / PARTICLEBOARD

1. WOOD SCRAPS 2.WOOD PULP 3. GLUE + WAX ADDITION

4. PRESSING OF MDF ‘MAT’ 5.DRYING 6. TRIMMING AND SANDING

7. VENEERING / EDGEBANDING 7. POWDERCOATING / LACQUERING 7. MELAMINE LAMINATINGOR OR

8. CNC WORKING 7. ASSEMBLING

https://vimeo.com/68198209

PRODUCT KEYS ANALYSIS: METAL

EXTRUSIONMETAL SHEET WORKING

BIGM. Sadler, Caimi Brevetti

FLAT CA. Citterio, B&B

PRODUCTION PROCESSES. METAL SHEET WORKING

1. METAL SHEETS 2. CUTTING 3. BENDING

4. WELDING 6. ASSEMBLING

PRODUCTION PROCESSES. METAL SHEET WORKING

5. FINISHING (POWDERCOATING)

PRODUCTION PROCESSES. EXTRUSION

1. ALUMINUM RAW MATERIAL2. DIES FOR EXTRUSION 3. PROFILES CUTTING

PRODUCTION PROCESSES. EXTRUSION

4.FINISHING 5. ASSEMBLING

https://www.youtube.com/watch?v=XUkZo5JzTvk

PRODUCT KEYS ANALYSIS: GLASS

FLOAT GLASS

DEEP SEANendo, Glas Italia

PRODUCTION PROCESSES. FLOAT GLASS

1. RAW MATERIALS 2. FURNACE AND TIN BATH (STAGNAZIONE) 3. ROLLERS + COOLING

4. CUTTING AND UNLOADING 5. EDGE WORKING 6. BENDING

7. SURFACE TREATMENT 8. MACHINING 9. UV GLUING

BACKSTAGEA. CITTERIO, B&B ITALIA

PRODUCT KEYS ANALYSIS: COVERS

WALLPAPERS LEATHER

ET VOILAD. LAGO, LAGO

PRODUCT KEYS ANALYSIS: LEATHER

PRODUCTION PROCESSES. MANUFACTURING

1. CUTTING 2. THERMO-GLUING 3. FINISHED PANELS

1. RAW LEATHER PRETREATMENTS 2. TANNING AND CRUSTING 3. COLOURING

4. CUTTING 5. OILING 6. SEWING

https://vimeo.com/103313992

COFFEE BREAK

DESIGN MANAGEMENT

Lesson 3.3 - MIA systems and armchairs

MIA SYSTEMS

DESIGN KEYS ANALYSIS

FLAT CA.CItterio, B&B Italia, 2011

DESIGN CODE ICONIC VALUE

ICONOGRAPHY - SYSTEMS

ELEGANCE

INNOVATIVE

CONTEMPORARY

RANDOMNeuland Industridesign, MDF Italia, 2005

MINIMAL

FLEXIBLE

MODULAR

INFINITYA. Citterio, 2004, Flexform

FLEXIBLE

ELEGANCE

MODULAR

BOOKCASEGio Ponti, Molteni,1956

BOOKCASEGio Ponti, Molteni

ELEGANCE

CLASSICAL

TRADITIONAL

KRISTALD. Bonuccelli, Molteni, 2015

SOPHISTICATED

ELEGANCE

COMPLEX

MIA ARMCHAIRS

DESIGN KEYS ANALYSIS

ICONOGRAPHY - ARMCHAIRS

VANITY FAIRRenzo Frau, Poltrona Frau, 1930

SOPHISTICATED

CLASSICAL

TRADITIONAL

D.153.1Gio Ponti, Molteni, 1953

SOPHISTICATED

ELEGANT

423 CAB LOUNGEMario Bellini, Cassina

ELEGANT

CONTEMPORARY

PROUST GEOMETRICAAlessandro Mendini, Capellini, 1978

SOPHISTICATED

COMPLEX

DESIGN MANAGEMENT

Lesson 3.4 - exercises

Objective:

Understand the iconic values of products through product analysis

Methodology:

1) Identify the iconic element on the given products

2) Match the keywords with the product in order to describe the most important features

3) Identify with callouts 1 or 2 key aspects that gives the product its personality

*KEYWORDS

TEAM EXERCISE Nº1

MINIMALLIGHTNESS

GEOMETRICALFLEXIBLE

TECHNICALSOPHISTICATED

PRACTICALELEGANCE

CLASSICALINNOVATIVE

CONTEMPORARY

INDUSTRIAL

MODULAR

COMPLEX

TRADITIONAL

ICONOGRAPHY - DAY SYSTEMS

ROBOXF. Novembre, Casamania, 2011

MODERNP. Lissoni, Porro, 2013

ZIGZAGK. Grcic, Driade, 2015

BOOKWORMRon Arad, Kartell,1995

MINIMA 3.0Metrica, MDF Italia, 2013

835 INFINITOF. Albini, Cassina, 1957

EURG. Iacchetti, Magis,2013

JOYCastiglioni, Zanotta,1989

NUVOLA ROSSAV. Magistretti, Cassina, 1977

A.B.C.A. Citterio, Flexform,1966

LOUISIANAV. Magistretti, De Padova,1993

SANLUCAAchille e Pier Giacomo Castiglioni, Poltrona Frau, 1960

CORALLOFernando e Humberto Campana, Edra, 2004

NEMOF. Novembre, Driade, 2010

FELTRIGaetano Pesce, Cassina, 1987

TUBE CHAIRJoe Colombo, Capellini, 1960

ELDAJoe Colombo, Confort, 1963

TULIP ARMCHAIRMarcel Wanders, Capellini, 2010

LC6Le Corbusier, Cassina, 1928

Objective:

Methodology:

Throughout the use of an analytical matrix:

1) Map the selected products of the italian systems class in terms of

iconicism and aesthetics code

2) Cluster the results.

TEAM EXERCISE Nº2

- aesthetic + aestethic

progressive

conservative

ICONICISM VS. AESTHETICS CODE

ITALIAN SYSTEMS MARKET

- ICONIC + ICONIC

CONSERVATIVE

PROGRESSIVE

EXERCISE INFORMATION

ROBOX MODERN ZIZAG BOOKWORM MINIMA 3.0

835 INFINITO EUR JOY NUVOLA ROSSA

Objective:

Methodology:

1) Map the selected products of the italian armchair class in terms of

iconicism and aesthetics code

2) Cluster the results.

TEAM EXERCISE Nº3

- aesthetic + aestethic

progressive

conservative

ITALIAN ARMCHAIR MARKET

- ICONIC + ICONIC

CONSERVATIVE

PROGRESSIVE

A.B.C LOUISIANA SANLUCA CORALLO NEMO

FELTRI TUBE TULIP LC4

Objective:

Methodology:

1) Place in the matrix together a system and an armchair from exercise 1 and 2

2) Pair it with a product from an italian fashion company

3) Identify similarities between the brands in furniture and product design

4) Be prepare to comment your maps .

TEAM EXERCISE Nº4

- iconic + iconic

progressive

conservative

ITALIAN SYSTEMS AND ARMCHAIRS VS LIFESTYLE

- ICONIC + ICONIC

CONSERVATIVE

PROGRESSIVE

JUICIY SALIFALESSI

RADIO CUBOBRIONVEGA

LETTERA 22OLIVETTI

GRAVESALESSI

TIMORDANESE

VASO PIRATAFORNASETTI

BLACK AND WHITEVITSOSI

CIFRA 3GINO VALLE

MOUSE LAMPFORNASETTI

Model of Iconographic Analysismy.liuc.it/MatSup/2017/A78603/LIUC2018_LESSON3_systems...F. Novembre,...

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