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PPC Advertising on Mobile
Duncan Fisher
110K searches on “bet” in April
CPC patterns by device for last 4 years
Mobile PPC – Key Considerations
Separate activity Build separate account Target devices separately 1 to 3 keyword search
terms Mobile specific ad copy Utilise ad formats Aggressive bidding
strategy Mobile landing pages
Campaign Best Practice
Improve Customer Engagement
Gaming adformats in action
Click to Call Ability to easily connect
with prospective customers
Location specific business numbers
Location extensions Show business location
alongside PPC advert
Adformats on Mobile
Track & Analyse
Continued rise in search volumes More tools / reports to analyse mobile data
(call metrics in US) Improved targeting options
Target all tablets with full browsers Mobile carrier insertion
Admob integration into Adwords?
What’s Next?
Thank You!
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