Mobile App 2.0. We need to know more about the audience. We need to know who is coming, who is not...

Mobile App Mobile App 2.02.0

We need to know We need to know more about the more about the

audience.audience.We need to know who We need to know who is coming, who is not is coming, who is not coming and why not?coming and why not?

We need audience We need audience DATA.DATA.

Mobile can help get us Mobile can help get us that datathat data

What about the What about the existing mobile app?existing mobile app?

Majority of the current Majority of the current app features mimics app features mimics the website and we can the website and we can easily recreate it using easily recreate it using mobile website.mobile website.

The new The new mobile mobile

appapp

Finger Tap Dance Game

Riverdance Music

Unlock ExclusiveContent

Program Guide AR

App App RegistrationRegistration

First Name

Date of Birth

Last Name

Gender

eMail

City, Country

Have you seen Riverdance live?

70-80% of all mobile 70-80% of all mobile downloads are gamesdownloads are games

53% of mobile gamers 53% of mobile gamers are female and 47% are female and 47%

are maleare male

78% of mobile gamers 78% of mobile gamers are in the age group: are in the age group:

18-55+18-55+

84% tablet owners 84% tablet owners play gamesplay games

Finger Tap Dance

Finger Tap Dance

Finger Tap Dance

Finger Tap Dance

Tapping fingers on Tapping fingers on smartphone to the smartphone to the music of Riverdancemusic of Riverdance

Virtual dancer Virtual dancer (avatar) moves as (avatar) moves as the player tapsthe player taps

Player must keep Player must keep the rhythm by the rhythm by hitting the hitting the highlighted hotspotshighlighted hotspots

Finger Tap Dance

Finger Tap Dance

Social Game:Social Game:- Invite friends to play together or compete against each - Invite friends to play together or compete against each otherother- Play with anyone globally- Play with anyone globally- Collaborative Game Play - group of players try to tap in - Collaborative Game Play - group of players try to tap in sync and in rhythmsync and in rhythm- Competitive Game Play - challenge your friends or - Competitive Game Play - challenge your friends or anyone across the globe for Riverdance-off!anyone across the globe for Riverdance-off!

Riverdance MusicRiverdance Music

user is able to listen to riverdance themed

music.

automatic sharing of what your listening to on facebook.

Unlock Exclusive Unlock Exclusive ContentContent

Unlock Exclusive Unlock Exclusive ContentContent

Theatre audience have the opportunity to enter a unique code found on their ticket (or

program) in the app to unlock exclusive content

Exclusive Content:Exclusive Content:

- behind the scenes interviews/videos/secrets- surprise delight - in theatre VIP treatment- meet the cast after the show- early access to next show- preferred seatings for next show- discount of next show - to help bring new customers

Unlock Exclusive Unlock Exclusive ContentContent

users unable to attend the show has the ability to unlock exclusive content

through high game scores

Augmented Reality for Augmented Reality for Program GuideProgram Guide

Augmented Reality for Augmented Reality for Program GuideProgram Guide

- the app can help drive more sales of program guide by incorporating augmented

reality to the program guide.- see the images come alive.

- location data - know where your audience is- app notification for future promotional messages

- cost advantage of an app- gain attention of younger audience through the game.

-personal data through registration- data on theatre audience

- enhance Riverdance experience for the loyalist- broaden the audience through the game

- location data - know where your audience is- app notification for future promotional messages

- cost advantage of an app- gain attention of younger audience through the game.

-personal data through registration- data on theatre audience

- enhance Riverdance experience for the loyalist- broaden the audience through the game

Mobile App Mobile App 2.02.0