Mobile 2.0 — соцсети нового поколения

Mobile 2.0 – Social NetworkNext generation

What do people like?!

Problems for community

1. Friends network2. Content fascination

Problem for the business – making money

Social Network. Now

You need Social Network for this ↑

Web page for PC or Mobile

Real Life? NO!

How to improve?

sometimes integrated within application

Relations DiscussionsConnections Opinions

Online vs Offline

Social Network is the mirror of your Real Life.

Just a mirror?: go to a bar, café: make purchases: meet friends

Where is a Social Network?!1. At home?2. In your pocket with your mobile?

You

Right! Just a mirror

Mobile Advantages

• Geo location• People around you• Take Photos and Movies• Always in your pocket

New possibilities? Definitely!

Geo locationTransportGamesRestShoppingTickets

1.On street2.Inside buildings

Use all possible waysGPS, GSM, Bluetooth, WiFi, Mic, Composting, Internet…

“Gives you & your friends new ways to explore your city.Earn points & unlock badges for discovering new things.” ©www.foursquare.com

“We believe that shopping in the offline world can be done muchbetter than it's been done for so many years.” ©www.shopkick.com

People around you

• Share information• Ask Questions• New friends

“Take pictures together. Just look around. Sharetogether in a new, moving social network.” ©

www.color.com

“The ability to know what's happening, at this verymoment, at any place you care about.” ©www.localmind.com

Photos and Movies

Content!!!

Nothing moreThe best topic for discussion is your crazy photo

Where is business

No People – No Money ©Only people use money

• Recommendations• Invitations• Retain of clients• GEO & Contextual advertisement

Business around people

Your app

People will more speak about your service

Build application?!Make its social as Mobile 2.0

Mobile or PC?

Always on HandsGEO

LocationMobile Content

No. Both!

Generate content with Mobile Discuss with PC or…