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Кирилл Кудин, Altoros Development (BY
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Mobile 2.0 – Social NetworkNext generation
What do people like?!
Problems for community
1. Friends network2. Content fascination
Problem for the business – making money
Social Network. Now
You need Social Network for this ↑
Web page for PC or Mobile
Real Life? NO!
How to improve?
sometimes integrated within application
Relations DiscussionsConnections Opinions
Online vs Offline
Social Network is the mirror of your Real Life.
Just a mirror?: go to a bar, café: make purchases: meet friends
Where is a Social Network?!1. At home?2. In your pocket with your mobile?
You
Right! Just a mirror
Mobile Advantages
• Geo location• People around you• Take Photos and Movies• Always in your pocket
New possibilities? Definitely!
Geo locationTransportGamesRestShoppingTickets
1.On street2.Inside buildings
Use all possible waysGPS, GSM, Bluetooth, WiFi, Mic, Composting, Internet…
“Gives you & your friends new ways to explore your city.Earn points & unlock badges for discovering new things.” ©www.foursquare.com
“We believe that shopping in the offline world can be done muchbetter than it's been done for so many years.” ©www.shopkick.com
People around you
• Share information• Ask Questions• New friends
“Take pictures together. Just look around. Sharetogether in a new, moving social network.” ©
www.color.com
“The ability to know what's happening, at this verymoment, at any place you care about.” ©www.localmind.com
Photos and Movies
Content!!!
Nothing moreThe best topic for discussion is your crazy photo
Where is business
No People – No Money ©Only people use money
• Recommendations• Invitations• Retain of clients• GEO & Contextual advertisement
Business around people
Your app
People will more speak about your service
Build application?!Make its social as Mobile 2.0
Mobile or PC?
Always on HandsGEO
LocationMobile Content
No. Both!
Generate content with Mobile Discuss with PC or…