Milkpak Launch Campaign

Milkpak Launch Local Key Accounts

Objective

• To creatively and impact fully introduce the new

and “improved” Milkpak Key Account Shoppers

• To make the shoppers understand the new USP

of “fortified iron” in Milkpak

• To have a creatively “different” launch vs. what

we have been doing (better thann what we have

done before).

Activities being conducted at KA’s

• Account Building Elevation

• Entrance Gates

• Entrance Arches/Pillars

• Floor Graphics

• Picture Activity

• Aisle Branding

• Category Captain Placement

• Milkpak Life Size Packs

• Mobiles

• Gondola Branding

Building Elevation on

selected Accounts

This Activity would be performed outside the store to create the hype and the Light would be having a Milkpak Stensil on it

CSD

Pillar Branding with green confetti,

Curtains. This would be done on the outside pillars

Life Size Milkpak Pack

shot outside the store to

announce new Launch placed at Specific Key

Accounts

Entrance Door Decoration to welcome the shoppers and make them aware of the

launch activity

Path-to-Purchase – In order to

guide the shopper towards the Milkpak aisle

and Gondola

Aisle Branding in the UHT Aisle

Green Floor Runner in the

Liquid Milk Aisle - Giving the Iron Message in the

new Milkpak

Curtains on the Milkpak Gondola – Indicating that a new Milkpak

has been launched

LCD Placement on Liquid Milk

Gondolas playing Milkpak Ad –

This is something new and is done for the first time

in the Key Accounts by any

company

Picture Activity – For the shopper who purchases the Milkpak from the Key Accounts engaging him in a relationship with the new Milkpak. There would be a booth at the Key account where a person would take the pictures and give them

back in the Milkpak Folder similar

Branded T-Shirts for Key Account

Shop Merchandisers

Category Captains –

Educating the shopper about

the new Milkpak and its

advantages

Milkpak Launch Makro

Activities being conducted at International KA’s (4 Makro Stores)

• Entrance Gates

• Entrance Arches/Pillars

• Floor Graphics

• Picture Activity

• Aisle Branding

• Category Captain Placement

• Milkpak Life Size Packs

• Mobiles

• 4 Sided Pallet Display

• Milkpak Truck

4 way customised pallet display with Pack

size of new milkpak on top in

all 4 stores

Out of Category in front of checkouts

Customised Nestle Pallet display at the

rented location in Mangopir

Standee Design

Mobile Design

Other Designs