Mgmt Summer 1

MGMT 425McDonalds Strategy in the Quick-Service Restaurant Industry! "hat are the key initiatives o# McDonalds $lan-to-"in strategy%The key initiatives o# McDonalds $lan-to-"in Strategy include i&'roved restaurant o'erations( a)orda*le 'ricing( +ide &enu variety and *everage choices( convenience and e,'ansion o# dining o''ortunities( and ongoing restaurant reinvest&ent and international invest&ent! 2! "hich o# McDonalds $lan-to-"in strategy initiatives are associated +ith &eeting custo&er needs &ore e)ectively%The +ide &enu variety and *everage choices is an initiative associated +ith &eeting custo&er needs &ore e)ectively!-! "hich initiatives are #ocused on &ore e.ciently delivering 'roducts and services%I&'roved restaurant o'erations and convenience and e,'ansion o# dining o''ortunities are associated +ith &eeting custo&er needs &ore e)ectively! 4! "hich initiatives +ill likely result in the &ost sustaina*le co&'etitive advantage%I&'roved restaurant o'erations( a)orda*le 'ricing( +ide &enu variety and *everage choices( convenience and e,'ansion o# dining o''ortunities( and ongoing restaurant reinvest&ent and international invest&ent( or all +ill ulti&ately result in the greatest a&ount o# sustaina*le co&'etitive advantage! I# there can only *e a single one( I +ould say the ongoing restaurant reinvest&ent and international invest&ent initiative +ould result in the &ost sustaina*le advantage! 5! "hich o# the initiatives +ill co&'etitors likely atte&'t to overco&e /rst%The a)orda*le 'ricing initiative can *e easily undercut *y co&'etitors!