@mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

@mequoda1 @mequoda

Creating, Curating and PublishingInsanely Great Digital Content

Inventory of What You Sell

Google Visibility

Affinity Content Calendar

@mequoda4 @mequoda

Inventory of What You Sell

@mequoda5

Gardens Daily Brand Wheel

@mequoda6

About Gardens Daily: Product Sales Strategy

Legacy Product = Magazine

Expansion Products = Books, Videos, Digital Magazine & Live Events

@mequoda7

About Gardens Daily: Sponsorship Strategy

@mequoda8 @mequoda

Google Visibility Report

@mequoda9

Defining Your Online Taxonomy

@mequoda10

Research Keyword Popularity

@mequoda11

Keyword Architecture

@mequoda12

Research Keyword Popularity

@mequoda13

Researching Keyword Popularity

Google Adwords Keyword Tool

@mequoda14

Researching Keyword PopularityGoogle Adwords Keyword Tool

@mequoda15

Researching Keyword Popularity

Google Adwords Keyword Tool

@mequoda16

Researching Keyword Popularity

CSV file

in Excel

@mequoda17

Researching Keyword Popularity

Annual Searches = Monthly*12

@mequoda18

Differentiate Keyword Competition

@mequoda19

Differentiate Keyword Competition

@mequoda20

Differentiate Keyword Competition

Google.com Search Engine

@mequoda21

Differentiate Keyword Competition

Why Exact Match Counts are Best

“azalea care” 4,920

azalea care 1,450,000

@mequoda22

Differentiate Keyword Competition

Indexing Supply and Demand

Keyword Competitive Index = Annual Searches / Google Listing

@mequoda23

Organize Keyword Research

@mequoda24

Organize Keyword Research

Defining your Keyword Clusters

@mequoda25

Organize Keyword Research

Importing Keyword Clusters Into Keyword Universe

@mequoda26

Organize Keyword Research

Google Position

Based on Ranking

GoogleVisibilityIndex

@mequoda27

Organize Keyword Research

How to Calculate GVI(Google Visibility Index)

@mequoda28

Organize Keyword Research

Importing all keywords into the GVR - Ubers

@mequoda29

Organize Keyword Research

Importing all keywords into the GVR - Primaries

@mequoda30

Organize Keyword Research

Turning Keywordsinto WebsiteArchitecture

Primary Keywords = Topic Pages

@mequoda31

Track Your Results

@mequoda32

Track Your Results

@mequoda33 @mequoda

Master Content Plan

@mequoda34

Defining Your Master Content Plan

@mequoda35 @mequoda

Affinity Content Calendar

@mequoda36

Creating Your Affinity Content Calendar

@mequoda37

Blog Article Promoting Premium Product

@mequoda38

Facebook Post Promoting Free Article

@mequoda39

Twitter Post Promoting Free Article

@mequoda40

Email Newsletter Promoting Free Article

@mequoda41

Don Nicholas

Chief Executive OfficerMequoda Group, LLCDon@Mequoda.com(508) 358-9689

Kim Mateus

Chief Content Officer Mequoda Group, LLCKim@Mequoda.com(571) 313-8779

Thank You

www.mequoda.com/dpb12