MEN’S FOOTWEAR · 2020. 3. 7. · 3 Birkenstock Which footwear brand are you wearing right now? 1...

June 19 2010 Drapers 13

indicator

Drapers spoke to 50 independents about their men’s contemporary footwear business for the week ending June 5. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

MEN’S FOOTWEARMen’s contemporary footwear sales were up on last year, with Converse and Havaianas leading the way – despite shoppers delaying purchases until the better weather. However, the indies polled predicted stormier times ahead after the Government’s upcoming emergency Budget on June 22

Top 10 Best-selling brands of the week

1 Converse2 Havaianas3 Birkenstock4 H by Hudson5 Fred perry6 Loake7 Camper8 Adidas originals9 Sebago10 Fly London

Top 5Best-selling categories of the week

1 Vulcanised pumps2 Deck shoes3 Formal shoes4 Trainers5 Sandals

Top 5Best-selling vulcanised/canvas-topped footwear brands of the week

1 Converse2 Vans3 Lacoste4 Diesel5 paul Smith

Quickfire questions

Which brands have underperformed so far for spring 10?

1 Firetrap2 Fly London3 Base London

Which brands do you think will be your most profitable for spring 10?

1 Converse2 H by Hudson3 Birkenstock

Which footwear brand are you wearing right now?

1 Converse2 Clarks originals3 Camper

Which brands have you already repeated on this season?

1 Converse2 Havaianas3 H by Hudson4 Nanny State5 Birkenstock

Customers are using the bad weather as an excuse not to buy Jeremy Clayton, director of Javelin in Bury St Edmunds, Suffolk

Summer loving: Converse

Falling flat this spring: Firetrap

The Budget will impact sales of more expensive items, like white goods. Footwear is relatively low costDrage Thompson, manager of Toad Footwear in Chesterfield, Derbyshire

00%Better

00% Same

00%Worse

Fashion in figures

56%Better

11% Same

33%Worse

Total week’s takings

Average spend

DATE:week ending June 5 2010

+8.6% Year-on-year change

£2, 683TOTAL:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending June 5 2010

Average:

£ 66.94

How does your week’s business compare with this time last year?

of indies say the Budget on June 22 will hit consumer confidence

59%

of those polled think the link between the weather and sales is exaggerated

63%

contemporary

To read the latest footwear news as it happens, visit www.drapersonline.com/news/footwear

How many brands will you be dropping for spring 11?

Average 1.2

Same again please: Havaianas