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PRICE LIST No. 35
MEDIA INFORMATION 2021
The World of Superyachts
2
MEDIA SALES
Our contact persons can be found at
www.dk-mediasales.de/
kontakt-wassersport
DELIUS KLASING VERLAG
Siekerwall 21
33602 Bielefeld, Germany
telephone +49 521 559 0
EDITORIAL OFFICE
Editor in Chief Martin Hager
exclusiv@boote-exclusiv.com
ABC-Str. 21
20354 Hamburg, Germany
SUMMARY
BOOTE EXCLUSIV PRINT
The magazine 3
Readership 4
Publication schedule 5
Dimensions / Rates
Editorial section 6
Brokerage / Charter 7
Ad Specials 8
DK-Brand-Combination 9
BOOTE EXCLUSIV DIGITAL
BOOTE EXCLUSIV App 10
BOOTE EXCLUSIV App FlexSlider 11
Display Ads 12
Video Advertising 13
Newsletter 14
Content Marketing
Sponsored News 15
Advertorial 16
EVENTS 17
Clickcontent
for instantinformation
SPECIFICATIONS Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
3THE MAGAZINE
Published since1988
Sold circulation43,530 copies (according to the publisher)
Frequency of publication6 x per year
Magazine size249 mm × 310 mm
ProcessingPerfect binding
Copyprice€ 12.00
In 2018 BOOTE EXCLUSIV celebrated
its 30th Anniversary!
This is a significant milestone: over 150
issues, over 26,000 pages, more than
700 presented yachts, over 3,000
yachts visited and over 3.5 million maga-
zines sold. Since 1998, the mega yacht
magazine has been taking its readers
into the World of super yachts and
maritime luxury.
BOOTE EXCLUSIV has long since
conquered and spearheaded the
German-speaking market for mega yacht
magazines. Surrounded by a fascinating
industry that is continually re-inventing
itself, the brand provides first-class
opportunities to successfully position
itself in fast-growing markets.
Well known and respected specialist
journalists from all over the World ensure
a well-founded editorial environment.
Technology experts and first class pho-
tographers ensure an exciting and varied
composition of features in every issue.
The editorial staff report exclusively on
construction projects, brand new yachts
and developments, as well as on the
people behind the huge projects and
invite its readers from all over the World
to dream - not only in the magazines, but
also on our well-known digital channels.
Superyachting - a World of its own.
A readership that couldn‘t be more
exclusive and affluent.
In the World of mega yachts, quality,
impeccable design and exclusivity are a
must. Here the budgets are practically
limitless. The aim is to experience the
most unconstrained form of freedom.
Die 136-Meter-Lürssen „Flying Fox“ ist ein Superlativ in Reinform. Espen Øino entwarf die Kurven des 32 Meter hohen Sechsdeckers, der mit einem
400-Quadratmeter-Spa-Bereich selbst anspruchsvollste Gäste überzeugt – sofern diese vier Millionen Euro pro Charterwoche investieren.
Text Martin Hager Fotos Guillaume Plisson
Wohlfühl-Palazzo
36 BOOTE EXCLUSIV 3/20 BOOTE EXCLUSIV 3/20 37
Gewaltiger Auftritt: Für das geschwungene Exterior des voluminösen
Verdrängers (9022 Gross Tons) zeichnete Espen Øino verantwortlich.
Der Mann auf dem Bug-Helipad verdeutlicht die Dimensionen.
FLYING FOX
4READERSHIP
Sources: AWA 2020 and Readers Survey 2018 (Market Research)
8 TIMES approx.
the reader
picks up each
issue
RANGE
133,600READERS
USING BOOTE EXCLUSIV-CHANNELS85 % as a magazine, 27 % web page,
21 % newsletter, 14 % App/digital
50 YEARS
is the average age of BOOTE EXCLUSIV readers
BOOTE EXCLUSIV readers are
TREND-SETTERS AND INNOVATORS
7,482 EURO
average net household income(total population 3,288 Euro)
BOOTE EXCLUSIV readers
are interested in carsholidays & travel
modern livingdesign & furnishingsophisticated hotels
hi-fi devices consumer electronics
74 %of readers buy
every issue
136 MINUTESis the average
reading time
per issue
77 % of
readersare
self-employed or
in management
3,814 Euro is the average financial scope of
the BOOTE EXCLUSIV readers
93%of our readers are men
5PUBLICATION SCHEDULE
ISSUE NO.FIRST
SELLING DAYSPECIAL TOPICS
BOOKING DEADLINE
DEADLINE FOR PRINT DATA
January/February 01/2021 06.01.2021 boot Düsseldorf 18.11.2020 02.12.2020
March/April 02/2021 03.03.2021 20.01.2021 03.02.2021
May/June 03/2021 28.04.2021 17.03.2021 31.03.21
July/August 04/2021 30.06.2021 18.05.2021 02.06.2021
September/October 05/2021 01.09.2021
Cannes International Boat Show,
Monaco Yacht Show, Salone Nautico Genova
21.07.2021 04.08.2021
November/December 06/2021 03.11.2021 22.09.2021 06.10.2021
January/February 01/2022 05.01.2022 boot Düsseldorf 18.11.2021 01.12.2021
6DIMENSIONS / RATES
2/1 pageTrim size* 498 × 310
1/1 pageTrim size* 249 × 310
1/4 page 4-columnsType area 199 × 65Trim size* 249 × 78
1/2 page verticalTrim size* 124 × 310
1/2 page horizontalTrim size* 249 × 155
1/3 page verticalTrim size* 83 × 310
1/3 page horizontalTrim size* 249 × 103
1/4 page 1-columnType area 50 × 260Trim size* 62 × 310
1/4 page 2-columnsType area 99 × 150
AGENCY COMMISSION 15 %
EARLY BOOKING DISCOUNT OF 10 %
Requires a booking of at least 3 advertisement in the editorial section before
January 31st, 2021.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 10 % 3 issues 10 %
9 adverts 9 % 4 pages 15 % 4 issues 15 %
12 adverts 12 % 6 pages 18 % 5 issues 20 %
SIZE B/W 4C
1/1 € 3,440.00 € 6,260.00
1/2 € 1,910.00 € 3,330.00
1/3 € 1,530.00 € 2,400.00
1/4 € 1,070.00 € 1,780.00
2/1 € 6,690.00 € 12,340.00
SPECIAL POSITIONS
4C
Pole position 1/3 page € 2,810.00
Island ad 115 × 115 mm € 3,330.00
Inside front cover € 6,930.00
Inside back cover € 6,570.00
Back cover € 7,340.00
Opening spread € 13,010.00
Further on request.The prices quoted are exclusive VAT.
App included
+ link activation + picture gallery
+ video
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook
7DIMENSIONS / RATES
No further discounts!
AGENCY COMMISSION 15 %
BROKER- AND CHARTER ADS ARE BUNDLED
IN THE BACK OF THE MAGAZINE.
ISSUE DISCOUNTS
3 issues 3 %
4 issues 5 %
6 issues 10 %
8 issues 15 %
BROKERAGE / CHARTER
2/1 pageTrim size* 498 × 310
1/1 pageTrim size* 249 × 310
1/4 Page 4-columnsType area 199 × 65Trim size* 249 × 78
1/2 page verticalType area 99 × 260Trim size* 124 × 310
1/2 page horizontalType area 199 × 130Trim size* 249 × 155
1/3 page verticalType area 66 × 260Trim size* 83 × 310
1/3 page horizontalType area 199 × 87Trim size* 249 × 103
1/4 page 1-columnType area 50 × 260Trim size* 62 × 310
1/4 page 2-columnsType area 99 × 150
SIZE 4C
1/1 € 1,830.00
1/2 € 1,055.00
1/3 € 800.00
1/4 € 650.00
2/1 € 3,480.00
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
The prices quoted are exclusive VAT.
App included
+ link activation + picture gallery
+ video
8AD SPECIALS
BEIHEFTER
SIZE PREIS
4-seitig 110,– € pro Tsd.Papier: 70-150g/m2
SIZEe: Technische Details bitte bei der Media Sales Abteilung anfordern.
Belegung: nur Gesamtauflage.Belegung: nur Gesamtauflage.Platzierung: – Heftmitte„künstliche Heftmitte“(Mehrkosten auf Anfrage)
6-seitig 130,– € pro Tsd.
8-seitig 150,– € pro Tsd.
12-seitig 170,– € pro Tsd.
16-seitig 190,– € pro Tsd.
LOOSE INSERTS
WEIGHT PRICEMAX.SIZE
INSERTIONSMINIMUM
INSERTIONSUBSCRIPTION CIRCULATION
up to 25 g € 90.00 per mil
220 x 290 mm3 samples
when placing the order
Partial insertions in the retail sale circulation by
Nielsen regions on request
20,000 copies
Germany available
in total only.
up to 50 g € 120.00 per mil
up to 75 g € 145.00 per mil
up to 100 g € 195.00 per mil
up to 125 g € 265.00 per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE EXCLUSIV app (see also page 11).
TIP-ONS
FORMAT PRICE
Postcard / Envelope
€ 47.00 per mil + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Please send stand samples and 10 adhesive inserts for a test run before the closing date.
Booklet € 68.00 per mil
Test sample € 77.00 per mil
BOUND INSERTS
FORMAT PRICE
4-pages € 110.00 per mil Paper quality: 70-150g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall
Position: In the middle of the magazine „artificial middle“(Additional costs on request)
6-pages € 130.00 per mil
8-pages € 150.00 per mil
12-pages € 170.00 per mil
16-pages € 190.00 per mil
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15 %
Ad Specials are not valid for discount!
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
9DK-BRAND-COMBINATION
THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous
potential for saving up to 20 %. With an identical volume of adver-
tising placements you may vary and change the advertising motive
and the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
10
In our kiosk app, we offer you various advertising options for
an exposed customer approach. In this way you reach the
reader of the digital issue directly and communicate your
information in the environment familiar to the readers.
In the digital editions of BOOTE EXCLUSIV App Only ads are
possible - regardless of a print booking.
We also offer the integration of your supplement (product PDF)
as a free special. Your product information will be integrated
as a multi-page leaflet and will be available for publication on
the same level as the digital editions of BOOTE EXCLUSIV.
The booking can be made in addition to the classic print
supplement, but is also possible App Only.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
8 weeks
(from the first
day of sale)
Print / App combination
supplement with max. 32 pages
incl. 10 link activations* + picture gallery
+ Video integration
€ 450.00
App Only € 850.00
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook
*further link activations according to effort
BOOTE EXCLUSIV APP
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
1 issue 2/1 page Link activationPicture gallery
Video integration470,- €
Sales per issue534
Readers per issue889
according to the publisher Ø 2020
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.Additional multimedia features (audio files, videos, galleries and links) on request.
AGENCY COMMISSION 15 %
11
All prices exclude statutory VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
Position 4
€ 350.00
per issue
€ 250.00
per issue
€ 200.00
per issue
€ 150.00
per issue
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
CROSSMEDIA DISCOUNT 10 % (on App-Price)
AGENCY COMMISSION 15 %FlexSlider
. . . .
BOOTE EXCLUSIV APP FLEXSLIDER
12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DISPLAY ADS WWW.BOOTE-EXCLUSIV.COM
Page impressions38,541
Visits15,295
Unique user12,382
according to the publisher 08/20
FORMS OF ADVERTISING FORMAT IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00
Medium Rectangle 300 × 250 € 40.00
Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00
HalfpageAd 300 × 600 € 49.00
XXL Banner 728 × 90 € 30.00
AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00
BillboardAd 900 × 250 € 49.00
Wallpaper 728 × 90 and 120/160 × 600 € 59.00
FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 € 70.00
Parallax 500 x 990 € 45.00
FloorAd 1200 × 200 € 70.00
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
Examples of formats and information onwww.dk-mediasales.de/digital-ads
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5 % 2 Websites 5 %
Crossmedia discount Print / Online 10 %
(on online-price)
400,000 AI 7 % 3 Websites 7 %
650,000 AI 10 % 4 Websites 10 %
800,000 AI 15 % 5 Websites 15 %
+ Targeting per criterion € 2.50 CPT
+ Sticky € 2.50 CPT*
+ Expandable € 5.00 CPT
*bookable for Wallpaper and FireplaceAd
AGENCY COMMISION 15 %
Creation of the advertisement with a surcharge.
DESKTOP
MOBILE
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 € 30.00
Mobile Banner 4:1 320 × 70 € 30.00
Mobile Banner 2:1 320 × 150 € 35.00
Medium Rectangle Mobile 300 × 250 € 40.00
HalfpageAd 300 × 600 € 49.00
Parallax 375 x 680 € 45.00
Catfish 320 × 100 € 50.00
13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
VIDEO ADVERTISING
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our website.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
InPage Video Ads have the advantage that you only have to
create a regular display ad which will be linked with the video ad
by us. Depending on the format the delivery of only one video is
necessary.
Thus the effort involved in creation or production costs is the same
than for a regular banner.
Page impressions38,541
Visits15,295
Unique user12,382
according to the publisher 08/20
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 € 55.00
Video InRead 640 × 480 € 50.00
Video FloorAd 1200 × 200 € 75.00
Video Background 300 x 600 / 1024 x 205 / 300 x 600 € 80.00
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5 % 2 Websites 5 %
Crossmedia discount Print / Online 10 %
(on online-price)
400,000 AI 7 % 3 Websites 7 %
650,000 AI 10 % 4 Websites 10 %
800,000 AI 15 % 5 Websites 15 %
AGENCY COMMISSION 15 %
Examples of formats and information on www.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions and further integration solutions.
14NEWSLETTER
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3-5
600 x 150 600 x 150 600 x 150
€ 75.00 CPT € 65.00 CPT € 55.00 CPT
CROSSMEDIA DISCOUNT 10 %
(on newsletter price)
AGENCY COMMISSION 15 %
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.
Subscribers7,120
Open rate26.87 %
as of September 2020
The BOOTE EXCLUSIV newsletter regularly informs the sub-
scribers about brand-new events, new developments on the
market, and provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused to our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency:
12 x per year
Placement without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
15
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the brand
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
€ 1,000.00
including reporting and support.
All prices exclusive VAT, subject to change without notice.
ANZEIGE
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook
CONTENT MARKETING
16CONTENT MARKETING
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
An display ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 6,900.00
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 7,500.00
The screenshot is just an example, since it is an individual product. All prices exclusive VAT.
17EVENT
GERMAN SUPERYACHT CONFERENCE 2022
The 10th German Superyacht Conference will take place in February 2022 at the
Hotel Hafen Hamburg.
Look forward to top-class speakers, an exclusive location and a place on the coveted
guest list of Open Ship 2022, which will take place on the same day in Hamburg.
Further informationen on www.superyacht-conference.com
Foto
: ©
Car
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Thi
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