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PRICE LIST No. 35

MEDIA INFORMATION 2021

The World of Superyachts

2

MEDIA SALES

Our contact persons can be found at

www.dk-mediasales.de/

kontakt-wassersport

DELIUS KLASING VERLAG

Siekerwall 21

33602 Bielefeld, Germany

telephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Martin Hager

exclusiv@boote-exclusiv.com

ABC-Str. 21

20354 Hamburg, Germany

SUMMARY

BOOTE EXCLUSIV PRINT

The magazine 3

Readership 4

Publication schedule 5

Dimensions / Rates

Editorial section 6

Brokerage / Charter 7

Ad Specials 8

DK-Brand-Combination 9

BOOTE EXCLUSIV DIGITAL

BOOTE EXCLUSIV App 10

BOOTE EXCLUSIV App FlexSlider 11

Display Ads 12

Video Advertising 13

Newsletter 14

Content Marketing

Sponsored News 15

Advertorial 16

EVENTS 17

Clickcontent

for instantinformation

SPECIFICATIONS Print: www.dk-mediasales.de/specifications-print

Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

3THE MAGAZINE

Published since1988

Sold circulation43,530 copies (according to the publisher)

Frequency of publication6 x per year

Magazine size249 mm × 310 mm

ProcessingPerfect binding

Copyprice€ 12.00

In 2018 BOOTE EXCLUSIV celebrated

its 30th Anniversary!

This is a significant milestone: over 150

issues, over 26,000 pages, more than

700 presented yachts, over 3,000

yachts visited and over 3.5 million maga-

zines sold. Since 1998, the mega yacht

magazine has been taking its readers

into the World of super yachts and

maritime luxury.

BOOTE EXCLUSIV has long since

conquered and spearheaded the

German-speaking market for mega yacht

magazines. Surrounded by a fascinating

industry that is continually re-inventing

itself, the brand provides first-class

opportunities to successfully position

itself in fast-growing markets.

Well known and respected specialist

journalists from all over the World ensure

a well-founded editorial environment.

Technology experts and first class pho-

tographers ensure an exciting and varied

composition of features in every issue.

The editorial staff report exclusively on

construction projects, brand new yachts

and developments, as well as on the

people behind the huge projects and

invite its readers from all over the World

to dream - not only in the magazines, but

also on our well-known digital channels.

Superyachting - a World of its own.

A readership that couldn‘t be more

exclusive and affluent. 

In the World of mega yachts, quality,

impeccable design and exclusivity are a

must. Here the budgets are practically

limitless. The aim is to experience the

most unconstrained form of freedom.

Die 136-Meter-Lürssen „Flying Fox“ ist ein Superlativ in Reinform. Espen Øino entwarf die Kurven des 32 Meter hohen Sechsdeckers, der mit einem

400-Quadratmeter-Spa-Bereich selbst anspruchsvollste Gäste überzeugt – sofern diese vier Millionen Euro pro Charterwoche investieren.

Text Martin Hager Fotos Guillaume Plisson

Wohlfühl-Palazzo

36 BOOTE EXCLUSIV 3/20 BOOTE EXCLUSIV 3/20 37

Gewaltiger Auftritt: Für das geschwungene Exterior des voluminösen

Verdrängers (9022 Gross Tons) zeichnete Espen Øino verantwortlich.

Der Mann auf dem Bug-Helipad verdeutlicht die Dimensionen.

FLYING FOX

4READERSHIP

Sources: AWA 2020 and Readers Survey 2018 (Market Research)

8 TIMES approx.

the reader

picks up each

issue

RANGE

133,600READERS

USING BOOTE EXCLUSIV-CHANNELS85 % as a magazine, 27 % web page,

21 % newsletter, 14 % App/digital

50 YEARS

is the average age of BOOTE EXCLUSIV readers

BOOTE EXCLUSIV readers are

TREND-SETTERS AND INNOVATORS

7,482 EURO

average net household income(total population 3,288 Euro)

BOOTE EXCLUSIV readers

are interested in carsholidays & travel

modern livingdesign & furnishingsophisticated hotels

hi-fi devices consumer electronics

74 %of readers buy

every issue

136 MINUTESis the average

reading time

per issue

77 % of

readersare

self-employed or

in management

3,814 Euro is the average financial scope of

the BOOTE EXCLUSIV readers

93%of our readers are men

5PUBLICATION SCHEDULE

ISSUE NO.FIRST

SELLING DAYSPECIAL TOPICS

BOOKING DEADLINE

DEADLINE FOR PRINT DATA

January/February 01/2021 06.01.2021 boot Düsseldorf 18.11.2020 02.12.2020

March/April 02/2021 03.03.2021 20.01.2021 03.02.2021

May/June 03/2021 28.04.2021 17.03.2021 31.03.21

July/August 04/2021 30.06.2021 18.05.2021 02.06.2021

September/October 05/2021 01.09.2021

Cannes International Boat Show,

Monaco Yacht Show, Salone Nautico Genova

21.07.2021 04.08.2021

November/December 06/2021 03.11.2021 22.09.2021 06.10.2021

January/February 01/2022 05.01.2022 boot Düsseldorf 18.11.2021 01.12.2021

6DIMENSIONS / RATES

2/1 pageTrim size* 498 × 310

1/1 pageTrim size* 249 × 310

1/4 page 4-columnsType area 199 × 65Trim size* 249 × 78

1/2 page verticalTrim size* 124 × 310

1/2 page horizontalTrim size* 249 × 155

1/3 page verticalTrim size* 83 × 310

1/3 page horizontalTrim size* 249 × 103

1/4 page 1-columnType area 50 × 260Trim size* 62 × 310

1/4 page 2-columnsType area 99 × 150

AGENCY COMMISSION 15 %

EARLY BOOKING DISCOUNT OF 10 %

Requires a booking of at least 3 advertisement in the editorial section before

January 31st, 2021.

Reprints and PDFs of editorial content on request.

Please ask for our price list.

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3 % 2 pages 5 % 2 issues 5 %

6 adverts 6 % 3 pages 10 % 3 issues 10 %

9 adverts 9 % 4 pages 15 % 4 issues 15 %

12 adverts 12 % 6 pages 18 % 5 issues 20 %

SIZE B/W 4C

1/1 € 3,440.00 € 6,260.00

1/2 € 1,910.00 € 3,330.00

1/3 € 1,530.00 € 2,400.00

1/4 € 1,070.00 € 1,780.00

2/1 € 6,690.00 € 12,340.00

SPECIAL POSITIONS

4C

Pole position 1/3 page € 2,810.00

Island ad 115 × 115 mm € 3,330.00

Inside front cover € 6,930.00

Inside back cover € 6,570.00

Back cover € 7,340.00

Opening spread € 13,010.00

Further on request.The prices quoted are exclusive VAT.

App included

+ link activation + picture gallery

+ video

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook

7DIMENSIONS / RATES

No further discounts!

AGENCY COMMISSION 15 %

BROKER- AND CHARTER ADS ARE BUNDLED

IN THE BACK OF THE MAGAZINE.

ISSUE DISCOUNTS

3 issues 3 %

4 issues 5 %

6 issues 10 %

8 issues 15 %

BROKERAGE / CHARTER

2/1 pageTrim size* 498 × 310

1/1 pageTrim size* 249 × 310

1/4 Page 4-columnsType area 199 × 65Trim size* 249 × 78

1/2 page verticalType area 99 × 260Trim size* 124 × 310

1/2 page horizontalType area 199 × 130Trim size* 249 × 155

1/3 page verticalType area 66 × 260Trim size* 83 × 310

1/3 page horizontalType area 199 × 87Trim size* 249 × 103

1/4 page 1-columnType area 50 × 260Trim size* 62 × 310

1/4 page 2-columnsType area 99 × 150

SIZE 4C

1/1 € 1,830.00

1/2 € 1,055.00

1/3 € 800.00

1/4 € 650.00

2/1 € 3,480.00

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

The prices quoted are exclusive VAT.

App included

+ link activation + picture gallery

+ video

8AD SPECIALS

BEIHEFTER

SIZE PREIS

4-seitig 110,– € pro Tsd.Papier: 70-150g/m2

SIZEe: Technische Details bitte bei der Media Sales Abteilung anfordern.

Belegung: nur Gesamtauflage.Belegung: nur Gesamtauflage.Platzierung: – Heftmitte„künstliche Heftmitte“(Mehrkosten auf Anfrage)

6-seitig 130,– € pro Tsd.

8-seitig 150,– € pro Tsd.

12-seitig 170,– € pro Tsd.

16-seitig 190,– € pro Tsd.

LOOSE INSERTS

WEIGHT PRICEMAX.SIZE

INSERTIONSMINIMUM

INSERTIONSUBSCRIPTION CIRCULATION

up to 25 g € 90.00 per mil

220 x 290 mm3 samples

when placing the order

Partial insertions in the retail sale circulation by

Nielsen regions on request

20,000 copies

Germany available

in total only.

up to 50 g € 120.00 per mil

up to 75 g € 145.00 per mil

up to 100 g € 195.00 per mil

up to 125 g € 265.00 per mil

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our BOOTE EXCLUSIV app (see also page 11).

TIP-ONS

FORMAT PRICE

Postcard / Envelope

€ 47.00 per mil + costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

Booklet € 68.00 per mil

Test sample € 77.00 per mil

BOUND INSERTS

FORMAT PRICE

4-pages € 110.00 per mil Paper quality: 70-150g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall

Position: In the middle of the magazine „artificial middle“(Additional costs on request)

6-pages € 130.00 per mil

8-pages € 150.00 per mil

12-pages € 170.00 per mil

16-pages € 190.00 per mil

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15 %

Ad Specials are not valid for discount!

IMPORTANT DETAILS

A closed edge is required for the machine processing of inserts.

For inserts that exceed the width of the magazine, this must be the long side.

Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.

Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.

Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are

obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,

total quantity and packing size.

You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials

9DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous

potential for saving up to 20 %. With an identical volume of adver-

tising placements you may vary and change the advertising motive

and the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

10

In our kiosk app, we offer you various advertising options for

an exposed customer approach. In this way you reach the

reader of the digital issue directly and communicate your

information in the environment familiar to the readers.

In the digital editions of BOOTE EXCLUSIV App Only ads are

possible - regardless of a print booking.

We also offer the integration of your supplement (product PDF)

as a free special. Your product information will be integrated

as a multi-page leaflet and will be available for publication on

the same level as the digital editions of BOOTE EXCLUSIV.

The booking can be made in addition to the classic print

supplement, but is also possible App Only.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

8 weeks

(from the first

day of sale)

Print / App combination

supplement with max. 32 pages

incl. 10 link activations* + picture gallery

+ Video integration

€ 450.00

App Only € 850.00

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS

REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook

*further link activations according to effort

BOOTE EXCLUSIV APP

ADS

APP ONLY

RUNTIME FORMAT ADVERTISING PRICE

1 issue 2/1 page Link activationPicture gallery

Video integration470,- €

Sales per issue534

Readers per issue889

according to the publisher Ø 2020

See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.Additional multimedia features (audio files, videos, galleries and links) on request.

AGENCY COMMISSION 15 %

11

All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

Position 4

€ 350.00

per issue

€ 250.00

per issue

€ 200.00

per issue

€ 150.00

per issue

In addition to the regular advertising options in our digital Apps,

we offer the opportunity to book the innovative FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10 % (on App-Price)

AGENCY COMMISSION 15 %FlexSlider

. . . .

BOOTE EXCLUSIV APP FLEXSLIDER

12

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

source: VDZ, Editorial Media Factbook

DISPLAY ADS WWW.BOOTE-EXCLUSIV.COM

Page impressions38,541

Visits15,295

Unique user12,382

according to the publisher 08/20

FORMS OF ADVERTISING FORMAT IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00

Medium Rectangle 300 × 250 € 40.00

Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00

HalfpageAd 300 × 600 € 49.00

XXL Banner 728 × 90 € 30.00

AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00

BillboardAd 900 × 250 € 49.00

Wallpaper 728 × 90 and 120/160 × 600 € 59.00

FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 € 70.00

Parallax 500 x 990 € 45.00

FloorAd 1200 × 200 € 70.00

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

Examples of formats and information onwww.dk-mediasales.de/digital-ads

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5 % 2 Websites 5 %

Crossmedia discount Print / Online 10 %

(on online-price)

400,000 AI 7 % 3 Websites 7 %

650,000 AI 10 % 4 Websites 10 %

800,000 AI 15 % 5 Websites 15 %

+ Targeting per criterion € 2.50 CPT

+ Sticky € 2.50 CPT*

+ Expandable € 5.00 CPT

*bookable for Wallpaper and FireplaceAd

AGENCY COMMISION 15 %

Creation of the advertisement with a surcharge.

DESKTOP

MOBILE

WERBEMITTEL FORMAT IN PIXEL TKP

Mobile Banner 6:1 320 × 50 € 30.00

Mobile Banner 4:1 320 × 70 € 30.00

Mobile Banner 2:1 320 × 150 € 35.00

Medium Rectangle Mobile 300 × 250 € 40.00

HalfpageAd 300 × 600 € 49.00

Parallax 375 x 680 € 45.00

Catfish 320 × 100 € 50.00

13

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

source: VDZ, Editorial Media Factbook

VIDEO ADVERTISING

InPage Video Ads are great if you have video content which should

be delivered eye catching with a high reach. We deliver a display

ad with an integrated video clip on our website.

Depending on the format, other functionalities such as full screen

or expandable can be activated for the campaign.

InPage Video Ads have the advantage that you only have to

create a regular display ad which will be linked with the video ad

by us. Depending on the format the delivery of only one video is

necessary.

Thus the effort involved in creation or production costs is the same

than for a regular banner.

Page impressions38,541

Visits15,295

Unique user12,382

according to the publisher 08/20

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 € 55.00

Video InRead 640 × 480 € 50.00

Video FloorAd 1200 × 200 € 75.00

Video Background 300 x 600 / 1024 x 205 / 300 x 600 € 80.00

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5 % 2 Websites 5 %

Crossmedia discount Print / Online 10 %

(on online-price)

400,000 AI 7 % 3 Websites 7 %

650,000 AI 10 % 4 Websites 10 %

800,000 AI 15 % 5 Websites 15 %

AGENCY COMMISSION 15 %

Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions and further integration solutions.

14NEWSLETTER

APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3-5

600 x 150 600 x 150 600 x 150

€ 75.00 CPT € 65.00 CPT € 55.00 CPT

CROSSMEDIA DISCOUNT 10 %

(on newsletter price)

AGENCY COMMISSION 15 %

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.

Subscribers7,120

Open rate26.87 %

as of September 2020

The BOOTE EXCLUSIV newsletter regularly informs the sub-

scribers about brand-new events, new developments on the

market, and provides a preview of the upcoming print edition.

With newsletter advertising you can transfer your marketing

message focused to our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 media placements per newsletter.

Frequency:

12 x per year

Placement without commitment.

ISSUE DISCOUNTS

3 issues 10 %

6 issues 20 %

15

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

€ 2,150.00

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

€ 1,000.00

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook

CONTENT MARKETING

16CONTENT MARKETING

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

An display ad is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (€ 2,500.00)

• incl. feature-element in the side column

€ 6,900.00

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (€ 2,500.00)

• incl. feature-element in the side column

€ 7,500.00

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

17EVENT

GERMAN SUPERYACHT CONFERENCE 2022

The 10th German Superyacht Conference will take place in February 2022 at the

Hotel Hafen Hamburg.

Look forward to top-class speakers, an exclusive location and a place on the coveted

guest list of Open Ship 2022, which will take place on the same day in Hamburg.

Further informationen on www.superyacht-conference.com

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