Measurement Panel:

Measurement Panel:“GRPs, KPIs, Oh My!”

Cheryl IdellEVP

Client Solutions Nielsen@cidell

Reggie PanaliganAnalytical Lead

Media & EntertainmentGoogle

@reggiepanaligan

Moderator: Julie RiegerEVP, Media

& Marketing PlanningFox Domestic

Theatrical@FOXBroadcasting

Ben CarlsonCo-CreatorPresident

Fizziology@swevenben

“GRPs, KPIs, Oh My!”Measurement Panel:

Ben CarlsonCo-CreatorPresident

Fizziology@swevenben

“GRPs, KPIs, Oh My!”Measurement Panel:

Cheryl IdellEVP

Client Solutions Nielsen@cidell

“GRPs, KPIs, Oh My!”Measurement Panel:

Reggie PanaliganAnalytical Lead

Media & EntertainmentGoogle

@reggiepanaligan

Google Confidential and Proprietary7

Google and YouTube OverviewWhat We Aim To Do

• Make it as easy as possible for you to find information you need

• Help businesses find customers• Help organizations save money

and be more productive• Make the web better

What This Means For You – The

Entertainment Marketer• A comprehensive platform to

allow your audience to engage with your content

• Commitment to providing meaningful analytics & insights for our advertisers