Meagan Sackett's 1st Year Brand Book

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MEAGAN LEE SACKETTCURRENT ADDRESS: 2027 West Main St. Apt. B• Richmond, VA 23220 • Sackettml@vcu.edu

PERMANENT ADDRESS: 1814 Metairie Road • Metairie, LA 70005 • (504) 905-4579

EDUCATIONUndergraduate: The University Of Alabama, Tuscaloosa AL, Graduation date May 2007Degree: Bachelor of Arts in Communication GPA 3.0Major: Advertising Minor: Computing and Technological Applications

Graduate: VCU Brandcenter, Expected Graduation date May 2009Degree: Master of Science in Mass Communications GPA 3.3Concentration: Creative Brand Management

RELEVANT EXPERIENCE Summer 2004- Summer 2008Rum Productions, Metairie, LA, Intern Summer of 2004

Coordinated commercial shoots by contacting participants and confi rming schedules• Served as part of a creative team helping identify best approach and appropriate props• Assisted with general tasks associated with commercial production•

LawCo Jack Harang, Metairie, LA, Intern Summer of 2005Prepared documents and researched records for class action suits• Contributed to their commercial campaign•

Warner Bros. and ABC, New Orleans, LA, Intern Summer 2006Wrote commercial television scripts, placed PSA’s in traffi c reports, helped with the production of television commercials, wrote professional • annual reports, and learned about the AVID

Petro TV, New Orleans, LA, Intern Summer 2006Helped with the start up of a new outdoor advertising company• Assisted the CEO with the campaign for Petro TV•

Joe A. Cummins Advertising Specialties, Inc., Metairie, LA, Assistant Summer 2007Assisted the CEO with his primary sales accounts• Generated strategic ideas to make brand messages interesting•

Leo Burnett Worldwide Inc., Chicago IL, Account Planner Intern Summer 2008Created strategies, conducted extensive research, wrote creative briefs, and solved business problems for global brands (Tampax, Always, • Samsung, and Nintendo)Planned a Procter & Gamble Global Planning conference and delivered a speech on the brand Obama•

INTERESTS Spring 1985-today Golfi ng, Saltwater Fishing, Photography, Painting, Baking from scratch•

Coty

Case Study

BMWCase Study

Honda RuckusCampaign

Jane Goodall Institute

Campaign

Work Agenda

MontblancCampaign

COTYCase Study

Assignment:Develop a concept for a new fragrance brand for the world’s largest fragrance company, COTY.

BMW Case Study

Assignment:Present one big business-building idea to

replace BMW Films.

UBEUBEGOAL• Take potential buyers on the BMW ride of their life that they’ve been dreaming about, creating intense emotion and excitement.

BIG IDEA• Place the Ultimate BMW Experience (UBE) in IMAX theatres and at BMW dealerships in the top ten richest cities in the United States. Before potential buyers test-drive a BMW, they will enter the UBE. This experience includes seats constructed of BMW leather and a seasonal fi fteen-minute 3D fi lm featuring the real power and beauty of BMW cars.

RATIONALE• Consumers that go to test-drive a BMW car are not getting the full experience. BMW cars are fast, sleek, and pleasurable. Once the potential owner sees how beautifully these cars can really perform, they will be dying to own one. The UBE helps potential BMW owners to experience driving an amazing BMW car immediately with no limits.

• “IMAX is the ultimate movie experience. With crystal clear images up to eight stories high, and wrap-around digital surround sound, IMAX takes you to places you only imagined. Only IMAX lets you feel like you're really there”(www.IMAX.com). Combine the ultimate movie experience with the ultimate driving machine and the ultimate tech savvy consumer, and the UBE is born.

Jane Goodall Institute Campaign

Assignment:Position and create one cohesive brand

for the Jane Goodall Institute.

Honda RuckusCampaign

Assignment:Find the brand problem and solve it.

MontblancCampaign

Assignment:Make a global advertising campaign

to launch in India.