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Mastering Social Media Strategies
2009Phot
o by
Matt
Ham
m
BUSINESSES USE SOCIAL MEDIA TO…
Build company brand & facilitate PR Drive Web traffic and conversions
o Engage with customers & prospects
©Copyright 2009 RSACorp
LET’S TALK TARGET AUDIENCE
Of 30 million LinkedIn users, nearly 60% have incomes of $93,000 or more
Twitter surpassed 21 million users in June 2009
Facebook has 250 million users worldwide
Houston is in the top 15 cities using Twitter
©Copyright 2009 RSACorp
THE RULES
©Copyright 2009 RSACorp
THE RULES
Strategy
CommitmeNt
CoNsisteNcy
What are your objectives for social media?
o Brand Awareness
o Website Conversions
o Customer Relations
o All of the Above?
©Copyright 2009 RSACorp
Who do you want to connect with?
Think…
influencers
channels
AND
prospects
©Copyright 2009 RSACorp
COMMITMENT
You have to stay committed to maintaining your blog and social accounts. There’s no point in creating them just to let them sit.
©Copyright 2009 RSACorp
CONSISTENCY
Develop a schedule of “social media” time
Answer messages Network for new contacts Listen to conversations Share relevant content Comment on other content
©Copyright 2009 RSACorp
©Copyright 2009 RSACorp
OK, WHERE DO I START?
TO BLOG OR NOT TO BLOG…
©Copyright 2009 RSACorp
You have a product or service that people care about. You can have a
blog.
BLOGGING FOR BUSINESS
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• Pick a platform: Wordpress, Typepad, Blogger
• Start with 10 blog posts on subjects relevant to your
business
• Search engine optimize your blog posts with keyword links
• Post regularly: At least once a week
• Develop an editorial calendar to keep posts on a schedule
• Engage employees that are enthusiastic about your
company
• Be proactive: Brainstorm a list of story ideas
• Pay it forward: Comment on other people’s blogs
©Copyright 2009 RSACorp
PROMOTE YOUR BLOG
Integrate
With
Twitterfeed.co
m
©2009 RSACorp
Post
Blogs
On
©Copyright 2009 RSACorp
Email Signature
Business Cards
Letterhead
eNewsletter
Company Website
RSS Feeds
Holly GunnMarketing ManagerRSA Corp – IT Strategy, Services & StaffingDirect: (281) 956-2222 • Cell: (832) 647-3453holly.gunn@rsacorp.com • @rsacorp • www.rsacorp.com *For insight on leveraging technology to solve business pain and drive competitive advantage…visit our blog at www.PartnerIT.com
PROMOTE YOUR BLOG
Upload a professional picture
Use keywords in your profile descriptions
Add connections
Customize your invitation message
Tell people why you want to connect. Be honest.
Promote your account
Email signature
Your blog’s “About” page
©Copyright 2009 RSACorp
Target audienceo Organizationso Interestso Media Outlets
Weekly/Daily digests
Share blog posts as news articles
Engage in discussions
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Questions & Answers
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SIX WAYS TO LEVERAGE TWITTER
©Copyright 2009 RSACorp
Listen to your brand Promote your content Research industry trends Expand your network Strengthen relationships Share link love
WHAT DO I TWEET ABOUT?
©Copyright 2009 RSACorp
o Instead of answering the question What are you doing? answer the question, What has your attention? or What interests me right now?
o Have more than one twitterer at your company
o Ask questions. Twitter is GREAT for getting opinions.
o Follow interesting people. If you find someone who tweets interesting things, see who that person follows and follow them. www.Twellow.com
o Tweet about other people’s stuff. Even if it doesn’t directly impact your business, it makes your followers feel like you’re not “that guy,” only tweeting about yourself.
o When you talk about your stuff, make it useful. Share advice, blog posts, pictures, etc.
o Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.
o Integrate your blog RSS with Twitterfeed
o Publish latest news headline with a link to your press release
QUESTIONS?
About RSA CorpRSA Corp is a business technology services firm that solves business
problems and helps companies grow, through technology. Managed IT Support Business Technology Solutions IT Staffing ERP Systems Integration
©Copyright 2009 RSACorp
@HollystarPR
Holly Gunn
www.linkedin.com/hollyegunnHolly GunnMarketing Manager
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