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MASS MEDIA
mass media pic
Television
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People Spend More Time with Television Each Day Than They Do with Any Other Medium
7Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.
More People Say Broadcast Television is Their Primary Source of News
8Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.
Persons 18+
More People Turn to Broadcast Television First for Local Weather, Traffic or Sports
9Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.
Persons 18+
Mass Media
• Most Americans get their news about government and political issues from:
TelevisionNewspapersRadioMagazinesInternet
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