Marketing Your Program Maximizing Enrollment€¦ · 11/28/16 1 Marketing Your Program Maximizing...

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MarketingYourProgramMaximizingEnrollment

LAUREN M .SMALL , MBAEA RLY EDUCATIONBUSINESS CONSULTANTS, LLC

MarketingYourProgram

§CreateaMarketingMindset§Branding§Websites thatWow!§GetFoundonSearch§SocialMediaMusts§WhyisGoogleKing?

“Marketing is EVERYTHING you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis.The key words to remember are everything and regular basis.”

—Jay Conrad Levinson

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TheMarketingMindset

AreYouMaximizingAllYourMarketingOpportunities?

MarketingFoundation◦Awesome Quality Service◦Trained Staff– YouMust Model◦Systems Mindset◦Automation, use Technology◦Your Space&Tours – Wow Factor!◦Branding, Signage,Website

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

WhatAreYouReallySelling?

AndWhatMakes youUnique?

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SellBenefits◦Clean, Safe, Loving, Nurturing, Happy,Educational◦BuildTrust with Parents◦Avoidaggressive “Sales-y”◦Demonstrate expertise &credibility inECE - Educational◦Worth their money◦Worthy oftheir childLAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

ThePhoneInquiryoDoWeHaveSTRONG FirstImpression!!

oMake SureaPersonAnswers Promptly

oUse aPhoneScript

oPricesOver thePhone

oASKfortheTour

oBuild TrustOver thePhone

LAURENSMALLBUSINESSCONSULTING, LSMALL@HRCCVA.COM

ENTRANCETOTHECENTER

oDoWeHaveSTRONGFirst Impression!!oOutside &TheEntrance FoyeroPaintandPlant FlowersoIsThereChildren’s WorkDisplayed?oThinkabout Hitting 5SensesoHowDoWeGreetPeople?oSecurity

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THETOURoStriveFor100%CloseRateoKeepATourLogoDevelopATourGuideoListenoOfferBenefitsoEngagedStaffArePartOfATouroMysteryShopper

BRANDING

HowCustomersFindUs

97%ofPeopleStartTheir SearchOn-lineUnderstand the

MillennialMindsetAutomateWhen

Possible

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YourOn-linePresenceIs:WebsiteSocialMediaGoogleBusinessBusiness Listings

YourWebsiteo TopMarketingTooloOnline Touro ShowExpertinChildDevelopmentoWaytoConnectwithFamilieso ParentCommunication Tool

WebsiteContentIdeasAbout Us

History

Mission

OurStoryPageon theChurch

OurPrograms

Curriculum

Developmental Goals

OurSchedule

OurStaffStaffProfiles with Pictures

StaffQualifications or Credentials

Employment Opportunities

Registration Process

Tuition &PaymentPoliciesCalendar

Newsletter

Upcoming Events

Inclement Weather Policy

Resources forFamilies

PartnershipsStaffBackground

ParentTestimonials

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PhotosPeopleAreDrawnToClean,Up-closePhotosCanYourWebsiteAndSocialPhotosBeImproved?BrightenPhotos,CropThem,AndUploadPhotosAsProperSize

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

SearchEngineOptimization

Whatisit?

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

OptimizeYourWebsite

•Content!•Requirements – Exclusive,Readable, Interesting andCumulative

•Links•Responsive – MobileFriendly•PhoneNumber EveryPage

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

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UseVideo•YouCanTake VideoAndUse ItOnYourWebsite AndPostToYoutube

•OpportunitytoGiveParentsanOnline-Tour

•Simple toDo– Use YourPhone•Video Testimonials!!

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

Testimonials

•NewWordofMouth•Website, FaceBook, Google,YELP•VitaltoYourOn-line Presence•ASK!•WhatifYouGetaBadReview?

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

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GetTraffic toYourWebsite

UseFacebook,Google+,Pinterest,DirectoriesandYouTube todrivetraffictoyourwebsiteCredible Links-likeGreatSchools,SmartBeginnings, SoccerShots

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

SocialMedia

FaceBook PostsoSetUpAsALocalBusinessoUseaPage,NotaPersonalAccountoGoalofSocialMediaistoCONNECToMeticulouslyReviewAccountSettingsoUpdateWithQualityProfilePicturesoPostRegularlyWithInterestingAndEngagingContentoReview“Insights”

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FaceBook PostsoInformationoCalltoActionoInvitationtoInteract

FaceBook PostsExample#1:RestaurantWe’ve addedsteaktothemenu!Thisweekonly, get20%offofyourentireticketwhenyoumentionyou sawthispostonFacebook? Speaking ofsteak,howdoyoulikeyours?

FaceBook PostsExample#1:RestaurantWe’ve addedsteaktothemenu!Thisweekonly, get20%offofyourentireticketwhenyoumentionyou sawthispostonFacebook? Speaking ofsteak,howdoyoulikeyours?

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FaceBook PostsExample#1:RestaurantWe’ve addedsteaktothemenu!Thisweekonly, get20%offofyourentireticketwhenyoumentionyou sawthispostonFacebook? Speaking ofsteak,howdoyoulikeyours?

INSTAGRAMFORBUSINESSoIt’sAWayToShareYourLifeWithFriends ThroughASeriesOfPictures.oTypically aPhoneApp – IncludesFiltersoGoalisInteractionoPeoplewillShareFunPhotos

WhyisGoogleKing?

TopSearchEngineOwnYouTubeGoogle+PagesAreGainingAnEnormous AudienceAndAreAdded ToTopOfSearch

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

Sept2015Google 69.24%Bing12.26%Yahoo – 9.19%Baidu – 6.48%

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GoogleforBusinessoGYBO.comoClaimandFillitOut?oAddYourHoursoPicturesoCorrectMap

UpdateYourBusinessListings

GreatSchoolsYelpMantaYellowPagesBingYahoo

Createlistingsandmakesureallareconsistent

LAURENSMALLBUSINESSCONSULTING,LSMALL@HRCCVA.COM

Measure!Measure!Measure!

1.TrafficSources2.GoogleAnalytics3.SearchConsole

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MyContactInfo:

LaurenM.Small,MBAEarlyEducationBusiness Consultants(757)618-9218lauren@earlyeducationbusiness.com