Maximizing your Internet Marketing

Maximizing your Internet MarketingInternet Sales & Social Media Strategy

Your Website & Social Media

Google Page RankThe Organic Search - Google looks at many factors when page rank and search relevance are concerned:

Page TitleMeta DataContent & KeywordsPhotos with Alt tags Contact forms RSS feedslink structure

Content & Keyword StrategyInternet the 3-D Game of Chess

Keyword Strategy

Think of web content and Keyword placement as playing an endless game of Chess.

Your business/ marketing plan is much like, a chess board, pieces are moved and plays are made. Victory and defeat hang in the balance of every move.

Pawns may be seen as expendable figures in the grand scheme of the game. However if they are played well, Ive seen a pawn take a Queen. The right little Keyword in the correct position at the right moment in time can be what dictates the flow of the game .

Know your strong keywords, dont just assume its strong. Find a way to gauge their strength on the web.

Find & Use 5 10 KeywordsWhat is a Keyword?Keywords are search terms, terms of description that a potential customer may use to find you or your type of service. They can be as simple as one word Wedding or as complex as Romantic Mountain view wedding Smoky Mountains

Where Do I use Keywords?E-mailsBlog articlesWeb pagesSocial Media. Anywhere that you create content.

Keywords are an Extension of your Marketing & Branding

How Websites & Social MediaWork Together Think of Social Media & Websites as Hounds & Hunters.

The Social Media sites are your Hounds. The Website is the Hunter The Hounds purpose is to drive traffic - business to the Hunter.

The Hunter then in turn takes care of business.

What is Social Media ???From Wikipedia, the free encyclopediaSocial mediaaremediaforsocial interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations ofWeb 2.0, which allows the creation and exchange ofuser-generated content."[1]Businessesmay also refer to social media asconsumer-generated media(CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.[citation needed]

For our Purposes - Social Media is.

Any form of electronic communication that starts, maintains and perpetuates a conversation, with one or multiple individuals and interactions.

Social Media is VIRTUAL WORD of MOUTH.

*Caveat WARNING Websites allow clients or visitors to keep a sales person or product at arms length. Your Social media reputation is what a perspective client will buy into.

Social media is all about control , it allows people to maintain their individuality & privacy while sharing a common point of interest in a detached social setting.

Become Your own Marketing Hub.

Produce your own content, Video to PDF white page documents.

Commentator - communicator / the voice of your product.

Gather valuable online book marks and comments about your product.

Join- other social networks and groups, open conversations.

Observe-other social media superstars watch what they do.

Social Media & Your BusinessSocial Media is RELATIONSHIP SELLING at its core. Build a good online reputation, let people know who you are and what your product is all about. Express your passion for what you do, let the world know what you think.Always Track Source of Sales - Who are you Selling to?

Ren-E-ss@nceThe Renaissance was known as The rebirth of thought & learning

Sociologically we are in the midst of one of the greatest shifts in thought and behavior that the world has ever seen. I refer to it as the Ren-E-ssance. We are witnessing the reinvention of communication & redistribution of wealth and power.How powerful is Social Media and the Internet?Look around you, Outlet malls & retail shops, all have vacancies. Major companies & corporations who had been national retail suppliers are losing considerable market share every day. Book Stores, Brand Clothing boutiques All going on line to eliminate overhead and labor costs, warehouse it and ship it as needed is the new retail model.

We live in a time where information is moving at the speed of thought; a single click of a mouse will send a message to an infinite number of people.

Guess Whos Facebook Page

Thats Right President Obama20,143,206 Likes

The Power of the Pen WebSocial media may have been integral to theArab revolutions and revolts of 2011.[As one Cairo activist succinctly put it, We useFacebookto schedule the protests,Twitterto coordinate, andYouTubeto tell the world."

It is Important to be Liked!by both B2B & B2CHere are three perfect examples of local companies who do a great job communicating and leveraging their social media.

Timber Tops on Facebook

Timber Tops #1 on TripAdvisor

2011 Survey Sites B2B vs B2C Popular Marketing Media

http://multichannelmerchant.com/outlook2011/marketing/

Blogs are More Profitable

Go where the people are!

Social Media Rules of the RoadSocial media is a Commitment If you decide to peruse social media as part of your online marketing realize that you can not start and stop this activity, you must:

Post on a regular basisReply to all guests Keep it Professional & Personable (Dont whine online)Keep it Pertinent (Answer their questions & comments)Keep it Passionate (Always write with a smile)

Never make every post an offer, this is Way too pushy, remember there are tons of people who view your posts. You never know who the next customer may be. Always be on your best online" behavior. Keep Business site & Personal sites SEPERTE at all times

Knowledge is Power4 yrs. ago I began my journey into the world of the Web with the HubSpot blog. It has a tremendous amount of helpful information. The other 2 are a bit more robust, for those of you who may have some previous social media & web experience.

http://blog.hubspot.com/

http://multichannelmerchant.com/

http://www.seomoz.org/blog

Thank you for allowing me to present this informationRich Benjamin & Associates www.therichestweb.comrich@therichestweb.com(865) 242-1700

Follow my blog at http://therichestweb.com/blog/