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Marketing YOUMarketing YOU……the Art of Marketing the Art of Marketing
Yourself Yourself
Marketing YOUMarketing YOU……the Art of Marketing the Art of Marketing
Yourself Yourself
The BrandThe BrandThe BrandThe Brand
A brand is a thought or A brand is a thought or feeling, by a purchaser feeling, by a purchaser
describing the experience describing the experience related to doing business related to doing business
with a company or with a company or product.product.
A brand is a thought or A brand is a thought or feeling, by a purchaser feeling, by a purchaser
describing the experience describing the experience related to doing business related to doing business
with a company or with a company or product.product.
The Disney Brand
The Disney Brand
The Disney Brand
The Disney Brand
and, the Promiseand, the Promise
The Walt Disney World® Resort is a The Walt Disney World® Resort is a magical passage into a world of magical passage into a world of
fantasy and adventure. Here, we can fantasy and adventure. Here, we can wish upon a star, experience the wish upon a star, experience the
impossible, and bring our dreams to impossible, and bring our dreams to life. Together, treasured friends, life. Together, treasured friends,
discover a wonderland that dazzles, discover a wonderland that dazzles, delights, and renews through all the delights, and renews through all the
seasons of a lifetime.seasons of a lifetime.
The Walt Disney World® Resort is a The Walt Disney World® Resort is a magical passage into a world of magical passage into a world of
fantasy and adventure. Here, we can fantasy and adventure. Here, we can wish upon a star, experience the wish upon a star, experience the
impossible, and bring our dreams to impossible, and bring our dreams to life. Together, treasured friends, life. Together, treasured friends,
discover a wonderland that dazzles, discover a wonderland that dazzles, delights, and renews through all the delights, and renews through all the
seasons of a lifetime.seasons of a lifetime.
Your BrandYour BrandYour BrandYour Brand
Your Brand is a feeling Your Brand is a feeling or thought maintained or thought maintained
by a person other by a person other than yourself.than yourself.
Your Brand is a feeling Your Brand is a feeling or thought maintained or thought maintained
by a person other by a person other than yourself.than yourself.
Exercise:Exercise:If you were an animal If you were an animal
what would you be?what would you be?
Exercise:Exercise:If you were an animal If you were an animal
what would you be?what would you be?
OpennessOpennessRespectRespectCourageCourageHonestyHonesty
OpennessOpennessRespectRespectCourageCourageHonestyHonesty
Personal Brand ValuesPersonal Brand Values
IntegrityIntegrityDiversityDiversityBalanceBalance
Exercise:Exercise:Name 3 ValuesName 3 Values
Exercise:Exercise:Name 3 ValuesName 3 Values
Need to Be: Need to Be:
UniqueUnique
RelevantRelevant
ConsistentConsistent
Need to Be: Need to Be:
UniqueUnique
RelevantRelevant
ConsistentConsistent
Strong BrandStrong Brand
Exercise:Exercise:Develop Your BrandDevelop Your Brand
Exercise:Exercise:Develop Your BrandDevelop Your Brand
Be Committed. Be Committed.
Your Brand is BEST When Your Brand is BEST When You Believe In It.You Believe In It.
Be Committed. Be Committed.
Your Brand is BEST When Your Brand is BEST When You Believe In It.You Believe In It.
Your Your CommercialCommercial
Your Your CommercialCommercial
Once you know your Once you know your brand, you can start brand, you can start developing your 30 developing your 30 second commercial.second commercial.
Once you know your Once you know your brand, you can start brand, you can start developing your 30 developing your 30 second commercial.second commercial.
Who Are You? Who Are You?
What is Your Experience?What is Your Experience?
What is Your Education?What is Your Education?
Who Are You? Who Are You?
What is Your Experience?What is Your Experience?
What is Your Education?What is Your Education?
30 Second Commercial30 Second Commercial
Your Name?Your Name?Where Do You Work?Where Do You Work?Where are You From?Where are You From?
Your Name?Your Name?Where Do You Work?Where Do You Work?Where are You From?Where are You From?
Who You AreWho You Are
Your Current Role?Your Current Role?
Your Past Role?Your Past Role?
Marketable Skills?Marketable Skills?
Your Current Role?Your Current Role?
Your Past Role?Your Past Role?
Marketable Skills?Marketable Skills?
Your ExperienceYour Experience
The University of The University of Texas San AntonioTexas San Antonio
Your DegreeYour Degree
The University of The University of Texas San AntonioTexas San Antonio
Your DegreeYour Degree
Your EducationYour Education
My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in
Advertising.
Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in
Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include:
Acquiring over $300,000 in free prizingLaunching a $3 million tour
Signing on over 50 new advertisers including; a $1,000,000 Charmin AccountPerformance Excellence Award
Creative Conference AwardPartners in Excellence Nomination
I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the
company’s goals.
My name is Jeni Madsen. I am a graduate of the University of Texas at Austin where I received a BS in
Advertising.
Since graduation, I have been employed by the Walt Disney Company. Currently, I am a recruiter for the Walt Disney World College Program where I recruit for over 90 different lines of business. My previous experience, however, has been in
Marketing/Promotions, Project Management and Sales which I believe makes me a well rounded individual. My career highlights include:
Acquiring over $300,000 in free prizingLaunching a $3 million tour
Signing on over 50 new advertisers including; a $1,000,000 Charmin AccountPerformance Excellence Award
Creative Conference AwardPartners in Excellence Nomination
I am a high performer that is driven to succeed. I am a positive and energetic team player that that excels in challenging and dynamic environments by seeking excellence. I am motivated by my goals, my team’s goals and, most importantly, the
company’s goals.
ExampleExample
Exercise: Create Your 30-Second
Commercial
Exercise: Create Your 30-Second
Commercial
Your PitchYour Pitch
If you are prepared, If you are prepared, networking and selling networking and selling become second nature.become second nature.
Your PitchYour Pitch
If you are prepared, If you are prepared, networking and selling networking and selling become second nature.become second nature.
Your NameYour NameYour 30-Sec CommericalYour 30-Sec Commerical
Your NameYour NameYour LegacyYour Legacy
Your NameYour NameYour 30-Sec CommericalYour 30-Sec Commerical
Your NameYour NameYour LegacyYour Legacy
Your PitchYour Pitch
Networking Networking Networking Networking
Who Knows You?…Work Your Plan
Who Knows You?…Work Your Plan
• Business EventsBusiness Events• OrganizationsOrganizations• Volunteering Volunteering • PartiesParties
…….ANYWHERE!.ANYWHERE!
• Business EventsBusiness Events• OrganizationsOrganizations• Volunteering Volunteering • PartiesParties
…….ANYWHERE!.ANYWHERE!
Networking Networking
• NametagsNametags• EtiquetteEtiquette• ConversationalConversational• The RelationshipThe Relationship
• NametagsNametags• EtiquetteEtiquette• ConversationalConversational• The RelationshipThe Relationship
Networking Networking
Administrative AssistantAdministrative AssistantChance EncounterChance Encounter
Job InterviewsJob InterviewsCover LettersCover Letters
Use whenever you meet someone Use whenever you meet someone you would like to remember you.you would like to remember you.
Administrative AssistantAdministrative AssistantChance EncounterChance Encounter
Job InterviewsJob InterviewsCover LettersCover Letters
Use whenever you meet someone Use whenever you meet someone you would like to remember you.you would like to remember you.
Work Your PlanWork Your Plan
Business Cards/Resume Business Cards/Resume DiskDisk
Your Brand/Tag LineYour Brand/Tag Line
Keep It SimpleKeep It Simple
Contact InfoContact Info
Business Cards/Resume Business Cards/Resume DiskDisk
Your Brand/Tag LineYour Brand/Tag Line
Keep It SimpleKeep It Simple
Contact InfoContact Info
Leaving Your LegacyLeaving Your Legacy
Define Your ValuesDefine Your Brand Define Your Brand
Define 30 Second CommercialDefine 30 Second CommercialCreate Your LegacyCreate Your Legacy
Attend Networking EventsAttend Networking Events
Define Your ValuesDefine Your Brand Define Your Brand
Define 30 Second CommercialDefine 30 Second CommercialCreate Your LegacyCreate Your Legacy
Attend Networking EventsAttend Networking Events
ReviewReview
REMEMBER REMEMBER
It’s not who you know!It’s not who you know!
It’s WHO KNOWS YOU!It’s WHO KNOWS YOU!
REMEMBER REMEMBER
It’s not who you know!It’s not who you know!
It’s WHO KNOWS YOU!It’s WHO KNOWS YOU!
QuickTime™ and aBMP decompressor
are needed to see this picture.
Good vs. Great
Every encounter is a job interview
Respond vs. Reacting
Game Face
You are only as good as your last task/project
Know your value; Do not look to others to feel good about yourself/performance
Write your own script, don’t be an extra in someone else’s movie
Differentiate yourself – What do you do better than anyone else
Good vs. Great
Every encounter is a job interview
Respond vs. Reacting
Game Face
You are only as good as your last task/project
Know your value; Do not look to others to feel good about yourself/performance
Write your own script, don’t be an extra in someone else’s movie
Differentiate yourself – What do you do better than anyone else
Once You Get The JobOnce You Get The Job
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