Marketing the Citizen Legislator 2015

Marketing the CIT IZEN LEGISL ATOR

PYRAMID COMMUNICATIONS

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HI. I ’M KIM ERVIN.@KimErvin @PyramidComms #NCSLSummit

Here’s how we’re going to spend our time together today.

1 HABITS2 HOW TO ADAP T

3 WHAT ’S SUCCESS ?4 DO MORE. FAS TER. BE T TER.

PART 1

HABITS ARE CHANGING. . .

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2005

2013

Images: Luca Bruno / AP and Michael Sohn / AP

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...which means MARKETING IS CHANGING.

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Out of the 12 HOURS AND 14 MINUTES people spend per day consuming

media, nearly half is spent  on digital devices.

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Time spent online now BEATS OUT TV.

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Time spent listening to radio is DOWN.

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Time spent with print is DOWN.

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But the amount of time people spend consuming media

is HIGHER THAN EVER.

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It’s the WAY PEOPLE ARE CONSUMING MEDIA

that’s changing.

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We’re living in an “ON-DEMAND” CULTURE.

PART 2

HOW TO ADAP T AND S TAY S TR ATEGIC

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It’s not a firehose... Nor is it an eye dropper… Think of it like

A WATERING CAN.

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Build A PLAN.

Image: Creative Commons, Wikimedia

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Meet your constituents WHERE THEY ARE.

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Be the REAL YOU.

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Commit to sharing: THE CAMPAIGN AFTERLIFE

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EXPECTATIONS are changing.

PART 3

HOW DO YOU KNOW IF YOU’RE SUCCESSFUL?

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Reflect on your GOALS.

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Use DATA to paint a picture.

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LISTEN to people in the community.

PART 4

DO MORE. FAS TER. BE T TER.

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SCHEDULE it.

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CROSS-promote.

Image: Creative Commons, Ford

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Use TOOLS to help.

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Make it a MEETING.

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Keep it short, keep it FOCUSED.

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If you walk away WITH ONE LESSON...

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KNOW YOUR GOAL.

NE X T UP

SENATOR AARON D. FORD, NV @AaronDFordNV

BARBARA CAIRNS @BarbaraJCairns

REPRESENTATIVE MATT HUDSON, FL @RepMHudson

KIM ERVIN  @KimErvin

THANK YOU.