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HUL
Established -1933 –Lever Brothers India Ltd. 1956 – Hindustan Unilever Products – Foods, Beverages, Cleaning agents, Personal care
products & Water Purifiers. Revenue- 30,170 700 million Customers Distribution Channel – 6.4 million outlet, owns 35 major
Indian brands.
• Established – 1895 U.K. by William Hesketh lever
• 1935 came in India with new formula of carbolic acid
• 1964 – segment tough sport labour men
• 2002- No longer carbolic soap added with perfume target segment female • 2003- Entered in rural market
• First soap to use carbolic acid which gave it a red colour & strong medical scent
• Wide portfolio range from soap to hand sanitizer ,hand wash, talcum etc.
• High consumer awareness
• Excellent brand visibility and extensive distribution channel
• Lower market penetration in urban area
• Not been perceived as beauty soap mainly use for hand wash
• The lifebuoy “Swatya Chetna Programme” uses a direct consumer contact methodology & touches the lives of 70 million people in 1800 villages
• Imparting education about importance of hand washing to prevent spread of germs
• Used global epidemics like swine flue to further promote for better hygiene & protection
• Competitors brand offering similar level of protection• Considered to be a low-end product & may find it difficult to move up into another segment
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